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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

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Reports: Perplexity ads to launch in Q4

Search Engine Land

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Technology. ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health.

Launch 104
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Amazon Ads launches AI-powered video

Search Engine Land

. “Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers,” said Jay Richman, VP of product and technology for Amazon Ads. Between the lines.

Launch 85
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How wisdom makes AI more effective in marketing

Martech

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program. Wasteful technology and service spending. Inadequate contact inventory within universe.

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Google launches confidential matching for data privacy

Search Engine Land

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Why we care. The details. Advertisers will benefit from enhanced protections at no extra cost.

Launch 90
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How to use AI in email marketing without losing the human touch

Martech

Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

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