Remove do-not-sell-my-information
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The march to CCPA compliance is a slow one

Martech

Currently, the tool focuses on a specific case — when marketers fail to post an easy-to-find Do Not Sell My Information link on their website. Dig deeper: Why marketers should care about consumer privacy “Easy-to-find Do Not Sell My Information is just a start,” said Basani. B2B/B2C breakdown.

B2C 85
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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce

But they also have a problem: They frequently present inaccurate information as if it’s correct. LLMs are trained on massive datasets, which gives them a deep understanding of a broad context of information. So what’s a well-meaning business to do? Generative AI chatbots are helping change the business landscape.

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Transform your B2B brand: 7 strategic insights

Martech

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. If you do business outside the U.S., These agencies have expertise and specialized skills for doing this. Descriptive names (e.g.,

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Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Work with your legal counsel to ensure implementation is complete, accurate, and timely.

Legal 96
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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. As email marketers, we must continually review whether we’re doing marketing automation the right way.

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Email excellence: The top 10 traits of highly effective email marketers

Martech

One of my email mantras is “Strategy before tactics.” Service mindset The best marketers don’t just sell. That’s the philosophy behind my concept of helpful email marketing, which has defined my approach to email for 26 years: When you help others achieve their goals, they will in turn help you achieve yours.

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Text Message Marketing for Beginners

Sales Nexus

Is it legal? How do I do it right? Where do I get mobile leads? We also have been working with our customers to learn how to do it right. 2% will look at your email and read it and click on whatever it is you’re wanting them to do. Only 2% are going to actually do what you’re hoping they will do.

Legal 142