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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Content Promotion: Create high-quality, informative, and shareable content on your website. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Offer to collaborate on content or ask for their opinion on a topic related to your website.

Finance 120
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

For many years, my agency handled SEO for a leading HVAC manufacturer. The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand).

UX 98
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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

You, the supplier, produce the product, focusing on things such as manufacturing and quality control. Wholesalers buy products from the manufacturer or distributor and sell them to retailers. Their brand can be one of many represented by the retailers. Distributors will buy in bulk and resell to retailers.

Retail 52
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What Sales Can Learn From Lean Manufacturing — Part 5

Partners in Excellence

If you haven’t read them, here are the links: What Sales Can Learn From Lean Manufacturing , Part 2 , Part 3 , and Part 4. In general, they represent great business principles and practices. The more the variability, the greater the potential for defects/bad quality, or problems at some point in the manufacturing process.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

B2B 95
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The Complete Guide to Channel Sales

Salesforce

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Car manufacturers sell through dealerships.

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4 Ways To Supercharge Your Digital Sales Team (and Save Revenue)

Salesforce

Skill up your sales team, fast Our new four-part video series, Simply Put, pulls back the curtain on the rock-star sales team at manufacturer Armstrong Steel. Watch now At Armstrong Steel — where we sell and manufacture steel buildings — we’re doing everything we can to get ready for new kinds of selling.