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“If You Can’t Do It Yourself……”

Partners in Excellence

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. They were eager to start.

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Oracle enhances its Unity CDP offering

Martech

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. ” A unified view of B2B buying and selling. . Processing.

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Modern Forecasting Technology: Changing the Game for Manufacturers

Salesforce

As every manufacturer knows, demand forecasting is critical to operational success. Overestimate, and you’ll be trying to explain to management why shelves are full of obsolete inventory no one can sell. They’re enabling manufacturers to understand future demand better than ever before. There is no ERP holy grail.

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How to put marketing data into meaningful context

Martech

I follow it up with, “Give numbers meaning by putting them into context.” Responding to the perplexed look of those ready to work on the planes, he explained, “What you really want to do is armor up the areas that, on average, don’t have any bullet holes. Did all the phrases that moved up include branded terms? The result?

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5 content killers that ruin results — and how to fix them

Martech

Use headings, bullet points and concise sentences to break up the text. Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Processing.

Education 123
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Let’s Talk About Lean Manufacturing For A Moment….

Partners in Excellence

So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. But somehow, we’ve missed some very important principles in Lean Manufacturing. They are the fundamentals that make this so important in making lean manufacturing work.

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Smart appliances are great for marketers, if they’re useful for consumers

Martech

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. I didn’t set out to purchase a connected or smart dishwasher, but the price was right, so I ended up with one that is both connected and smart. Email: Business email address Sign me up! Processing.