ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. Some 71% of U.S.

Trust 125

Trust Retail Appointment Contact 125

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 123

Market share CRM Campaign Retail 123

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Bean , an outdoor goods retailer, as an example. Brand loyalty. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. Let’s take a look at potential growth opportunities for retailers. We’re also starting to see a long-expected dip in consumer optimism.

Retail 98

Retail Cross-sell Sales Growth 98

Search Engine Land

DECEMBER 28, 2023

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok was reported to pilot an ad-free subscription service on its app in October.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

X-functional 128

X-functional Customer Relationship Management CRM Relationship Management 128

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. Marketers want more options, and TikTok is it. What’s going on.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

Hubspot

APRIL 25, 2019

By then, a DVD subscription service called Netflix was gaining huge swaths of the video rental market. Penetration pricing is a vigorous pricing strategy in which a business enters the marketplace offering their product/service at an extremely low price. Turnover - This is especially key if you run a retail business.

Price 85

Price Gambling Retail Up-sell 85

PandaDoc

MAY 12, 2025

Its something that each brand has to handle on a case-by-case basis for every product and service on offer. Getting it right may require a fair amount of market research and ongoing price adjustments over time. High vs low price sensitivity Every consumer responds differently to pricing based on product, cost, and market availability.

Price 52

Price A/B testing Non-Profits Legal 52

Search Engine Land

NOVEMBER 6, 2023

The Commission claims that Amazon’s service quality declined as it shifted from prioritizing relevant, organic search results on its online storefront (as originally directed by its founder and then-CEO Jeff Bezos), to now featuring pay-to-play advertisements. online retail firms combined. Degrading search results.

Price 102

Price Commission Retail User Experience 102

ConversionXL

NOVEMBER 9, 2021

Better customer service. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic. Here’s the view for service teams: And for sales teams: The next section leans a little more on social proof. And the what’s-in-it-for-me: “gain a bigger market share.”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

ConversionXL

NOVEMBER 8, 2018

Target who, what, when, where, why, and how queries for your product or service. Common product and service questions can be answered effectively via an FAQ page. At the same time, a missed opportunity by a manufacturer is an opportunity for non-Amazon retailers who sell Yeti products to fill the informational vacuum.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Hubspot

AUGUST 27, 2020

If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. Number of Customers / Target Market Size) x 100 = Market Penetration Rate. What is high market penetration?

Territory 101

Territory Campaign Growth Sports 101

Veloxy

JANUARY 23, 2024

Traditional Marketing While traditional marketing campaigns utilize mass media to reach a broad audience, field marketing efforts put the emphasis on direct interaction with consumers through direct sales. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Salesforce

FEBRUARY 10, 2025

Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. But until recently, only a few companies could afford to run a digital marketplace an experience that connects third-party sellers with buyers either alongside or in addition to a companys own products and services.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Hubspot

FEBRUARY 26, 2025

Service Expansion For Tracie Crites , CMO of HEAVY Equipment Appraisal , revenue forecasting played a crucial role in helping the company expand its services, she told me. This type of forecasting takes a look at the total addressable market (TAM) , market size, and competitor performance to predict potential market share and revenue.

X-functional 59

X-functional Finance Growth Price 59

Hubspot

FEBRUARY 17, 2013

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want.

Launch 78

Launch Retail Networking Follow-up 78

Hubspot

AUGUST 24, 2020

Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition. From there, consider market demand, potential profitability, availability of products, and your competition.

Niche 100

Niche Entertainment Retail Gaming 100

Hubspot

SEPTEMBER 13, 2011

This a guest post by Donald Nosek , VP business development at ymarketing , a full service digital marketing agency and sponsor at this year's HubSpot User Group Summit. So, is your search marketing ready to help generate a year-end boost? Bing May Lead to Better Sales & Conversion Rates. and not Google.

Retail 72

Retail Represent Campaign Clients 72

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. At a minimum, you must have dedicated pages for every service you offer.

Trust 80

Trust Territory Manufacturing Price 80

Martech

JANUARY 25, 2022

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. of the market share. Operational CRM. Collaborative CRM. Challengers. Visionaries.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Search Engine Land

JANUARY 25, 2023

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. 2021: How are local service ads impacting Google Ads accounts?

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Sales Hacker

OCTOBER 21, 2021

All of this works toward gaining a clearer perspective on the people using your service and the ways in which you can help them effectively and efficiently. Thinking outside the box by including a diverse sales team is statistically proven to drive success in the market. Essentially, it all comes down to doing good business.

Represent 115

Represent Education Sales Up-sell 115

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Retailers are no longer inhibited by physical price tags that require time and employees to manually change.

Price 53

Price Retail Customers A/B testing 53

Search Engine Land

JANUARY 14, 2023

Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites. 2014: While still representing the largest share, Experian reported search engines experienced a 13% drop in the amount of upstream traffic sent to retailers when comparing year-over-year traffic data. percent in December 2013, to 67.3

Engineering 92

Engineering Launch Retail Networking 92

Search Engine Land

JANUARY 13, 2023

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

The 5% Institute

AUGUST 1, 2023

Product and Service Innovation Innovation is the lifeblood of any successful business. Business development professionals play a vital role in identifying opportunities for product and service innovation, staying ahead of competitors, and meeting changing customer demands.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Eliminate Your Competition

JULY 14, 2022

In most industries, a single company controls the market. Compared with their competitors, they have a much larger market share, top-of-the-line products, a more significant marketing budget and reach, and more company cachet. Instead, focus on offering a high-quality product or service at a fair price.

Retail 52

Retail Price Networking Promote 52

Search Engine Land

JANUARY 15, 2023

2014: Paid search spend among RKG’s retail-heavy client set rose 23 percent year-over-year. 2014: Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17% year-over-year and 13% over Q3 2013. search market share. Vizu Seeking To ‘Democratize’ Market Research.

Real Estate 78

Real Estate E-commerce Retail Engineering 78

Salesforce

FEBRUARY 7, 2024

Your line of business Moderately priced retailers such as clothing or cosmetic companies use a cost plus pricing formula due to their product variety. This is at the heart of a cost leadership strategy, which focuses on becoming the lowest-cost producer of a service or product within a specific industry or market.

Price 52

Price Profit margin Manufacturing Retail 52

Search Engine Land

MARCH 7, 2023

Bing And Google Gain Market Share While Yahoo Drops 2012: Yahoo’s decline since 2011 was significant. Ask.com Launches New Visual Q&A App “Pollroll” 2011: Pollroll, according to Ask, was “designed to facilitate the creation, distribution and sharing of poll questions and results.” YouTube), and personalize a lineup of shows.

Engineering 81

Engineering Launch Networking Entertainment 81

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product.

Launch 110

Launch Product Campaign Cold Call 110

Salesforce

NOVEMBER 17, 2023

Ecommerce is all the online activity involved in the buying and selling of products and services. When you go to your favorite online retailer to buy a new pair of shoes, you’re engaging in ecommerce. Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. Sell on social What is ecommerce?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59