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How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]

Hubspot

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. These numbers are appealing to marketers , but Snapchat's focus on video, the various shortcuts, and its lack of a traditional "feed" makes getting started intimidating.

Growth 76
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Snapchat outlines Three Es for advanced marketing measurement

Search Engine Land

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. How it works. Execution refers to the core campaign components that power marketing efforts day-to-day. Why we care.

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Snap revenue up 5% on stronger digital ad market

Martech

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Revenue for the third quarter was $1.19

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BigCommerce teams up with Snapchat for a new app

Search Engine Land

The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Get the daily newsletter search marketers rely on. ” /> ” /> ” /> ” /> ” /> ” />.

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Snapchat launches augmented reality tool Shopping Lenses

Martech

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Real-time updates for the customer experience also mean real-time analytics for marketers.

Launch 104
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Top 5 XR and AI marketing trends in 2023

Martech

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved.

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How to Market Your Business on a Shoestring Budget

Veloxy

When budgets are tight, online marketing is usually the first expense businesses look to cut. But thing is, small business have never had greater access to cost effective and highly trackable marketing tools. According to Hubspot , the third top challenge to marketing is a lack of budgeting resources.