ClickFunnels

JULY 7, 2021

as well as from my own experience as an online marketer. It’s the strategy that Russell Brunson used to grow ClickFunnels, become an internet marketing sensation, and promote his books to bestseller status. The Dream 100 is basically a collection of 100 influencers — bloggers, podcasters, Instagramers, YouTubers, etc. —

Lead generation 246

Lead generation Niche Sales Pitch 246

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 114

Customers A/B testing Strategize User Experience 114

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? So if you want the bullet points, here’s my best attempt: A mentor : Mark understood the world and how to win within its parameters better than anyone. Fair warning…I wrote a lot.

X-functional 120

X-functional Sports Represent Start-ups 120

Search Engine Land

SEPTEMBER 8, 2023

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care.

Campaign 138

Campaign Engineering Up-sell Sell 138

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. Marketing to buying teams is not the same as marketing to accounts. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. Specifiers How is this thing better than the competition?

B2B 122

B2B Drivers/motivators CRM GTM 122

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. How has it been for you?

Campaign 100

Campaign Closing Process 100

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

SQL 136

SQL Pipeline Education Campaign 136

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable.

Technique 104

Technique B2C User Experience Strategize 104

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Strategic planning 114

Strategic planning Technique Drivers/motivators Territory 114

Partners in Excellence

APRIL 5, 2024

This includes transforming how clients operate, improving their efficiencies, and contributing to their success in tangible ways. I will probably cap this at about 100 stories. But I wanted to do an interim analysis of the stories. This theme underscores the importance of human connection in sales, beyond mere transactions.

Sell 120

Sell Cross-sell Drivers/motivators Education 120

Partners in Excellence

FEBRUARY 13, 2024

Some things we must constantly look for are: What are they teaching us about the issues/problems/challenges they face and how we might look for the same things in other accounts? What are they teaching us about their markets and the changes they and their peers face in the markets?

Customers 128

Customers Referrals Clients Strategize 128

Martech

DECEMBER 8, 2023

To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy. Do you want to be the market leader in your category? We need to generate $12 million in new revenue to become the market leader.”

Electricity 137

Electricity Represent Niche Campaign 137

Search Engine Land

OCTOBER 12, 2023

But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? GAIO aims to help companies position their brands and products in the outputs of leading LLMs, such as GPT and Google Bard, prominent as these models can influence many future purchase decisions.

Engineering 116

Engineering Angle Niche Networking 116

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

E-commerce 114

E-commerce Retail Entertainment Launch 114

Martech

FEBRUARY 28, 2024

If not, they risk ceding the narrative and attention to competitors, influencers and online publications. Let’s dive into how to ensure your brand is present when and where it matters most. For example, you can identify the most common terms being searched related to your market. How to shrink jeans.”

Retail 112

Retail Trust Networking Presentation 112

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Emotional intelligence cannot be replicated by AI, making it essential for tasks requiring empathy and deeper understanding.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Pharmaceutical 123

Pharmaceutical Healthcare B2C Strategize 123

Salesforce

DECEMBER 6, 2023

These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. How might we represent either of those traits linguistically? As a senior conversation designer at Salesforce, I’ve worked on a variety of features and products involving conversational AI and generative AI.

Conversion 126

Conversion Technique Represent Launch 126

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Retail 117

Retail Promote Customers Start-ups 117

PandaDoc

MAY 13, 2024

Humans aren’t purely rational — psychology influences every decision we make. The psychology of sales is about understanding how buyers think as well as the influences behind their decisions and using this knowledge to sell products or services. Sparkling marketing? What is sales psychology? Why do people buy?

Closing 52

Closing Legal Real Estate Trust 52

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 115

Retail Campaign Strategize Strategic planning 115

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. Digital ownership shifts have diminished marketing’s influence.

Non-Profits 109

Non-Profits Growth Technology Technology 109

Search Engine Land

SEPTEMBER 21, 2023

Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. What is neuromarketing?

Drivers/motivators 112

Drivers/motivators Strategize UX User Experience 112

Search Engine Land

JANUARY 29, 2024

This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Objectives and Key Results 116

Objectives and Key Results Cross-sell Strategize Retail 116

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. You can influence a series of complex behaviors that support your brand over a long period. How do you craft a strategy that drives customer behavior throughout a campaign — and beyond? And it doesn’t stop there.

Drivers/motivators 109

Drivers/motivators Hospitality Objectives and Key Results Campaign 109

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Digital analytics provides performance-based metrics based on a campaign in the market. Reaching buyers today is difficult.

B2B 141

B2B Campaign Technology Technology 141

Search Engine Land

AUGUST 24, 2023

Gaining insights into the influencers your competitors collaborate with and staying informed about rival campaigns can serve as valuable inspiration. Gaining insights into the influencers your competitors collaborate with and staying informed about rival campaigns can serve as valuable inspiration. How it works.

Campaign 95

Campaign Gambling Territory Promote 95

Search Engine Land

JUNE 2, 2023

While it’s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. While it’s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. By the numbers. More expensive, but.

Campaign 95

Campaign Engineering Product Sell 95

Sales Hacker

NOVEMBER 7, 2023

They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more.

GTM 99

GTM B2B CRM Contact 99

Search Engine Land

SEPTEMBER 19, 2023

How Google Ads uses deceptive patterns Deceptive patterns refer to an entire class of unethical design techniques. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone. This setting is not immediately visible from the Location section.

Campaign 143

Campaign Represent Technique Contact 143

Martech

SEPTEMBER 8, 2023

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. My first in-person event was overwhelming. And we were getting paid for it.

Campaign 127

Campaign Relationship building Pipeline Strategize 127

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Finance 102

Finance Manufacturing Referrals Construction 102

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Their approach encompasses identifying target audiences, choosing suitable platforms, deciding on ad types and even collaborating with influencers.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Both the platoon leader and the marketing leader in this example are effective leaders.

Objectives and Key Results 117

Objectives and Key Results A/B testing Legal Finance 117

Salesforce

NOVEMBER 16, 2023

It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

JANUARY 26, 2024

Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. But why is it so important, after all?

B2B 122

B2B Customers Appointment Objectives and Key Results 122

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. in earned media value (EMV) for every dollar they spend on influencers. Brands get $5.78 The value you bring to them.

Entertainment 82

Entertainment Campaign Trust B2B 82