Sales Hacker

SEPTEMBER 26, 2023

Links and Resources Dan’s LinkedIn: [link] Dan’s Website: [link] DIBS Beauty Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 97

GTM Electrical Engineering Gambling Electricity 97

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Hospitality 117

Hospitality B2C B2B Construction 117

Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. Yeah, that was fun.

Hospitality 106

Hospitality B2C B2B Presentation 106

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5

B2B 128

B2B X-functional Pharmaceutical B2C 128

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 107

B2C B2B Real Estate Finance 107

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 129

Strategize B2B B2C Trust 129

criteria for success

AUGUST 30, 2022

Jay is the Vice President of Sales at DialAmerica Marketing, which provides on-shore B2B and B2C customer engagement services. Featured on this episode: Jay Hammans on LinkedIn. Elizabeth Frederick on LinkedIn. Happy Tuesday, Let's Talk Sales listeners! We hope you enjoy this episode! …And so much more!

B2C 98

B2C B2B Trust Clients 98

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

SQL 109

SQL Angle Campaign B2C 109

SaaStr

JULY 29, 2021

So Microsoft announced that LinkedIn, which it bought in 2016, has now crossed a stunning $10 Billion in ARR — and growing 27% year-over-year. And in the last quarter alone, LinkedIn grew 46% (!). Marketing Solutions is their fastest-growing segment — up a stunning 97%, to $1B in revenue. B2B market is on fire.

B2C 131

B2C B2B Growth Service 131

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” A core tenet of digital marketing is that the more conversions you get, the more expensive they are, so you’ll have to decide whether your first goal is improving efficiency or driving scale. If you start with an ROI goal of 3.0,

Campaign 120

Campaign CRM B2C B2B 120

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price . Brittany Hardy

B2B 98

B2B B2C Legal Strategize 98

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising.

B2C 121

B2C Entertainment Sports B2B 121

Heinz Marketing

AUGUST 17, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. The Process. Personalized Automation.

Lead generation 118

Lead generation B2C B2B Cold Call 118

ClickFunnels

JULY 22, 2021

Organic — that is, non-paid — marketing can grow a business over the long haul. But here’s the good news — for many marketers and entrepreneurs, display advertising is the linchpin upon which their success pivots. 96% of B2C marketers say that Facebook is a valuable marketing platform. 81% of adults in the U.S.

Launch 264

Launch B2C Gaming Campaign 264

criteria for success

MARCH 29, 2021

John is the Chief Marketing Officer at DialAmerica , a teleservices company that provides B2B and B2C customer engagement services across multiple industries. Matching changing markets. Featured on this episode: John Redinger on LinkedIn. Elizabeth Frederick on LinkedIn. Happy Monday, Let's Talk Sales listeners!

B2C 98

B2C B2B Service Sell 98

ClickFunnels

JANUARY 31, 2022

It’s important to keep up with marketing trends. 1 Marketers Say That Lead Generation Is Their Top Marketing Priority. When Hubspot asked marketers: “What are your top marketing priorities in the next 12 months?”. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. #2

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

SEPTEMBER 9, 2022

” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B 114

B2B E-commerce B2C Drivers/motivators 114

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. B2C marketers get to have all the fun! Can you imagine? We had 800 attendees.”

Campaign 103

Campaign B2B B2C Click Through Rate 103

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This type of uncertainty isn’t just a B2C problem. This type of uncertainty isn’t just a B2C problem.

Trust 112

Trust Customers Healthcare Service 112

Martech

AUGUST 24, 2022

B2B buyers want B2C experiences. LinkedIn (26%). Read next: How to align B2B sales and marketing teams. Job titles included practitioners, managers, directors, and executives across sales, marketing and enablement teams. Salespeople not knowing their products (27%). Getting sent too much information (24%). YouTube (48%).

B2B 111

B2B Sell B2C Manufacturing 111

Hubspot

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools. If you use videos in your social selling strategy, Instagram is a good place to be because it has the highest ROI for marketing videos. Best Social Selling Channels 1.

Sell 71

Sell B2C Trust Prospecting 71

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. This is frustrating.

B2B 108

B2B X-functional UX Campaign 108

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . The state of B2B SaaS.

Non-Profits 81

Non-Profits Growth Profit margin B2C 81

Heinz Marketing

SEPTEMBER 9, 2022

By Matthew Lallas , Marketing and Sales Intern. I had the pleasure of interning at Heinz Marketing this summer. While I’ve gotten to experience marketing in a college environment (classes, clubs, campus organizations) and a B2C organization, I was completely new to the world of B2B and agency marketing.

B2C 105

B2C Networking B2B Represent 105

Heinz Marketing

OCTOBER 2, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. Integrates with your current sales automation and marketing systems like SFDC, Outreach and ZoomInfo. Are they B2B or B2C focused? Rev’s data is acquired by a number of sources: Online: Scraping company summaries, LinkedIn, employee details, etc.

B2C 113

B2C Pipeline Contract CRM 113

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency? This will help you tailor your services to meet their unique needs.

Niche 98

Niche Referrals Clients Price 98

Sales Hacker

SEPTEMBER 12, 2022

In this article, I’ll explain how startup companies can identify their target market and sell to them effectively. Why you need to identify your target market. 6 steps to identify your target market. Selling to your target market. Why you need to identify your target market. 6 steps to identify your target market.

Sell 81

Sell B2C Strategic partnership Sales 81

Hubspot

NOVEMBER 22, 2023

Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn.

Closing 70

Closing CRM Customer Relationship Management Pipeline 70

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Healthcare 104

Healthcare B2B Hospitality Education 104

Search Engine Land

FEBRUARY 28, 2023

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.” ” “We want to go up-market and target larger companies.” ” These are just a few pain points keeping marketers up at night. Get the daily newsletter search marketers rely on.

B2B 85

B2B B2C Campaign Territory 85

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

B2B 91

B2B Teamwork Referrals Cross-sell 91

Search Engine Land

MAY 31, 2023

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. The vast majority of ad platforms are designed for B2C or DTC initiatives.

B2B 89

B2B Click Through Rate B2C Lead generation 89

Highspot

JANUARY 9, 2024

The Difference Between B2B and B2C Sales Training B2B sales involve larger deals with reps focusing on building relationships and aligning solutions with customers’ unique requirements. B2C sales, on the other hand, are more about quick transactions and appealing to customers’ emotions. The decision cycle is often longer.

Technique 52

Technique B2B Cross-sell B2C 52

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Cross-sell 62

Cross-sell B2C CRM Quota 62

ConversionXL

MARCH 6, 2019

LinkedIn has the potential to resolve both shortcomings: You know much more about who’s on the other end of an ad. You have a pretty good idea of why they’re on LinkedIn—to improve their career or company. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Image source ).

Entertainment 129

Entertainment B2B B2C Campaign 129

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. This applies more to B2B than B2C, but it’s true for both. On Facebook, LinkedIn, TikTok, etc.,

B2C 96

B2C Clients Start-ups Campaign 96

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

B2B 94

B2B Niche Pharmaceutical Healthcare 94