Hubspot

APRIL 8, 2021

An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes. Summarize your yearly goals and strategies. What is an annual report?

Pharmaceutical 80

Pharmaceutical Objectives and Key Results Campaign Growth 80

ClickFunnels

SEPTEMBER 9, 2021

The post How To Create A Sales Funnel For Your Agency That Converts appeared first on ClickFunnels. Ready to explode your revenue with sales funnels? Your website is a confusing maze of links! Think about it: What happens when a potential client arrives on your website? How does this help your business?

Pitch 236

Pitch Sales Clients Cold Call 236

Salesforce

AUGUST 31, 2022

Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important. Lead with your heart. We practice inclusive marketing.

Trust 98

Trust Customers Technology Technology 98

Search Engine Land

JANUARY 12, 2023

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. Sites visited. Locations visited.

Represent 91

Represent Campaign Trust Follow-up 91

Hubspot

NOVEMBER 2, 2018

If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font. I have limited (read: none) design talent, and I was able to create a font in ten minutes using Prototypo.io, a Typedesign software. How to Make Your Own Font.

Follow-up 67

Follow-up Start-ups Clients 67

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. This is where long-tail keywords come in.

Click Through Rate 132

Click Through Rate A/B testing Retail Strategize 132

Salesforce

JULY 27, 2021

Everyone makes mistakes. Who doesn’t feel a bit anxious after firing off an email to a group that includes customers, prospects, and even your own co-workers? We asked our Marketing Champion community – made up of marketing leaders at companies that are Salesforce customers – to tell us some of their email horror stories.

Market share 98

Market share Sports Launch Consult 98

Hubspot

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). But first, let's make sure you have the right reasons to rebrand.

Start-ups 101

Start-ups Follow-up Launch Service 101

Heinz Marketing

NOVEMBER 24, 2021

Cameron Katoozi , Marketing Consultant at Heinz Marketing . Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Start With Your Goals. Where will your content be seen?

Click Through Rate 122

Click Through Rate Pitch Start-ups Service 122

Salesforce

NOVEMBER 30, 2023

M-commerce transactions make up 60% of global ecommerce sales. •At Start here The different types of mobile commerce M-commerce is more than optimizing your website for mobile use (though that’s a huge part of it). Think: Paying at a register with your phone, using contactless payment and mobile wallets instead of credit cards or cash.

Retail 119

Retail UX Trust Up-sell 119

Salesforce

SEPTEMBER 19, 2023

When you’re looking for a new sales role in a top firm, your resume is often the first glance potential employers see of you. Get deals done, make customers successful, and help your company grow. Get started Craft your pitch At the top of your sales resume, you should include a career objective.

Objectives and Key Results 59

Objectives and Key Results Pharmaceutical Pitch Sales 59

Search Engine Land

JANUARY 27, 2023

In November, Duy Nguyen from Google’s search quality team expressed the same , while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead: “…you probably should not waste your money in spamming links. I've seen website speed make or break sites.

UX 99

UX Objectives and Key Results User Experience Consult 99

Hubspot

JUNE 2, 2021

If done well, they represent the essence of your brand identity and the overall theme of your web page. This guide will explain how to level up your website with the perfect hero image, from choosing a graphic inspired by the latest design trends to ensuring your image is the optimal size. Hero Image In Web Design.

Objectives and Key Results 99

Objectives and Key Results Retail Follow-up Start-ups 99

Search Engine Land

MARCH 8, 2024

One of the most popular sites to test your website’s carbon footprint is Website Carbon. When a website gets loaded, many resources must be accessed on a web host, including images, videos, CSS, HTML, JavaScript, fonts, tracking cookies, etc. Q6: Why isn’t making websites greener a higher priority within businesses?

Objectives and Key Results 127

Objectives and Key Results Manufacturing Clients Education 127

Search Engine Land

MARCH 24, 2023

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you make sure it stays true to your brand voice and style no matter who creates it? you need to create brand style guidelines.

Trust 91

Trust Government Contract Start-ups 91

Hubspot

MAY 3, 2021

The rebrand makes sense. A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers.

Healthcare 101

Healthcare Represent Retail Campaign 101

Search Engine Land

NOVEMBER 9, 2023

Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. Content marketing High-quality, informative content that resonates remains important. All of this change has led to some big questions for us.

UX 112

UX User Experience Engineering CTR 112

Lead Fuze

JUNE 26, 2023

Starting a profitable social media marketing agency is no small feat. In this guide, we’ll provide insight into the various elements needed to establish a successful social media marketing agency. How do social media marketing agencies make money? Can you start a social media marketing agency with no experience?

Legal 98

Legal Lead generation Finance Technique 98

Hubspot

OCTOBER 26, 2018

Envision your favorite website. Is the content organized in a way that makes sense? All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template. Does it have a theme? Does it match the overall aesthetic and look of the company’s branding?

E-commerce 100

E-commerce X-functional UX Niche 100

Martech

AUGUST 9, 2023

Want to work with the best marketers in the world? The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. You don’t have to imagine.

Entertainment 78

Entertainment Promote Niche Strategize 78

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Are you looking for ways to increase your business’s revenue? In this article, we’ll cover 10 conversion copywriting tips that will help you get the most out of your efforts and explode your business’s growth.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Hubspot

SEPTEMBER 16, 2019

I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). Now, billboard advertising isn’t your typical inbound marketing methodology. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! So why are we writing about it?

Transportation 97

Transportation Drivers/motivators Construction Entertainment 97

Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Marketing teams need higher standards for what is considered an insight.

Territory 91

Territory Price Trust Represent 91

Search Engine Land

JANUARY 29, 2024

While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of SEO success. It includes making the page more user-friendly and providing helpful information. Still, “over-optimizing” your webpages can harm user experience and lead to devaluations.

User Experience 120

User Experience Engineering Follow-up Technique 120

Search Engine Land

JUNE 7, 2023

Here are key insights to help set your search campaigns for success in this market. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China. Finally, cultural awareness must also apply when making up marketing materials.

Territory 84

Territory Click Through Rate Campaign Gambling 84

Hubspot

APRIL 19, 2019

While many salespeople focus on making their presentations flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns -- and provide an irresistible solution. We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

Presentation 99

Presentation Sales Pitch Prospecting 99

Hubspot

FEBRUARY 19, 2018

Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

Campaign 101

Campaign Presentation Represent Promote 101

Hubspot

MAY 13, 2020

But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar? Alternatively, perhaps you need to create an internal Google Sheet calendar for your team to keep track of upcoming projects. Then, choose your month.

Clients 101

Clients Campaign Start-ups Launch 101

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Non-Profits 94

Non-Profits Objectives and Key Results Trust Intrinsic 94

ClickFunnels

JANUARY 11, 2023

This is the first place your target market will go… And as the old adage goes, first impressions are lasting impressions. One that compels people (specifically, your target market) to take action? Build Your Landing Pages With ClickFunnels! Specifically, critical components for making your landing pages successful.

Objectives and Key Results 130

Objectives and Key Results Up-sell Non-Profits Conversion 130

SalesFolk

MARCH 21, 2018

This is basically a marketing brochure the sender tried to turn into a sales email by tacking some empty pleasantries onto the beginning of the message. But I had to do a lot of my own work to get to that place. This time, it’s another case of marketing emails parading as sales messages. Formatting Fred. Where to begin?

Quota 71

Quota Sales Campaign Growth 71

Hubspot

NOVEMBER 4, 2015

Close your eyes and picture a one-page, typed document -- maybe a resume, or a letter -- that uses the font Times New Roman. Now, change the font of that document to Courier. The look and feel of the document would change entirely depending which of those three fonts you employed, right? The History of 6 Iconic Fonts.

Transportation 78

Transportation Presentation Appointment Government 78

ConversionXL

JUNE 4, 2019

Your purchases furthermore, are driven by subconscious perceptions and emotions. While it has plenty of lofty, academic associations, it has practical implications for marketers, too. Semiotics can help: Improve brand messaging; Communicate desired meanings; Influence consumers’ subconscious decision-making. What is semiotics?

Campaign 125

Campaign Technique Up-sell Represent 125

Lead Fuze

MAY 26, 2023

Staying abreast of the changing digital landscape is a must for those in sales, recruitment, startups, marketing and small business ownership who want to stay competitive. Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior.

Niche 98

Niche Finance Negotiate Technique 98

Hubspot

OCTOBER 1, 2021

With the housing market heating up across the country, it’s an amazing time to be a real estate agent. Because your logo is a visual representation of your brand — it's the most striking, immediately memorable component of your marketing strategy. Your logo should reflect what you do and who you are.

Real Estate 62

Real Estate Construction Represent Trust 62

Search Engine Land

OCTOBER 31, 2022

You get your data source connected, open up a new file, and you have no idea what to do next. And while you can start with a template ( Google Looker Studio Report Gallery has several), it’s still tough to know how to customize it to perfectly fit your needs. Your KPIs matter most in your report and deserve top billing.

CTR 90

CTR Engineering Start-ups Networking 90

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. Oh, and once you’ve found the right webinar platform, make sure you check out our ultimate guide to creating compelling webinars. WebinarNinja.

Presentation 91

Presentation Follow-up Launch Start-ups 91