How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
Hubspot
APRIL 26, 2016
By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy? That is where research comes into play.
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