Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. million podcasts (at the time) with over 1.7

Sports 85

Sports Strategic partnership Networking Entertainment 85

Search Engine Land

JUNE 14, 2023

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. This protects the brand and helps you identify agencies confident they can drive success over the long haul. This is closely related to the previous question: long-term affiliate success depends on relationships and branding.

Contract 92

Contract Cross-sell Territory Niche 92

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Essential metrics for measuring ROI include sales, marketing and customer service performance indicators.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 70

Government Campaign Customers Follow-up 70

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Share area recommendations and events We see success with “best of” and “top” content lists for neighborhoods and communities, area guides that review restaurants or family-friendly activities and timely information like festivals and holiday events. Evaluate success, make changes, track and measure.

Real Estate 111

Real Estate Trust Healthcare Click Through Rate 111

Search Engine Land

APRIL 17, 2024

Google Discover is an especially important source of organic traffic for publishers. Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic. Business email address Subscribe Processing.

Entertainment 118

Entertainment CTR Click Through Rate User Experience 118

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 132

Strategize Education Price Service 132

Search Engine Land

OCTOBER 18, 2023

But the bigger, more fundamental, and common underlying issue is that you’re not publishing enough good stuff around highly relevant keywords or getting attention and clicks back to those pages. He’s been publishing a study on blogging statistics for years – possibly even a decade by now. Take even one of those, like publishing daily.

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Follow-up Process Start-ups Gaming 133

Search Engine Land

SEPTEMBER 22, 2023

Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on. Claude 2, a next-generation AI assistant based on Anthropic’s research.

Objectives and Key Results 113

Objectives and Key Results Campaign Referrals Gaming 113

Martech

FEBRUARY 2, 2023

. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Sports 109

Sports Technology Technology Consult 109

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Objectives and Key Results 118

Objectives and Key Results Promote Campaign Drivers/motivators 118

Search Engine Land

JANUARY 23, 2024

They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. Here are five simple questions that will address the most relevant ranking factors that continue to drive (or prevent) your ranking success. As in, when was the content published? Yes, things change.

Entertainment 118

Entertainment Engineering Start-ups Launch 118

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

E-commerce 132

E-commerce Cross-sell Drivers/motivators Prospecting 132

Search Engine Land

MARCH 6, 2023

What you should include in your content strategy document to guide your content marketing toward success. A content strategy is a plan that governs all of your content marketing activities , including: Researching and ideating content. Publishing content. Tracking and measuring your progress toward your content goals.

Strategize 96

Strategize Promote Government Process 96

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. Get the daily newsletter search marketers rely on. Ensure you have clear success measures that match what the user is trying to achieve.

UX 92

UX Objectives and Key Results User Experience Legal 92

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 124

B2B Drivers/motivators Campaign B2C 124

Search Engine Land

DECEMBER 7, 2023

I’ve developed a free Python script to analyze your competitors’ publishing frequency. It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. This insight is crucial as Google weighs your publishing velocity when assessing your topical authority. Here’s how.

Niche 115

Niche Technique Presentation Gaming 115

Search Engine Land

SEPTEMBER 13, 2023

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation.

Commission 131

Commission Legal Campaign Retail 131

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

A/B testing 113

A/B testing Campaign Clients Referrals 113

Salesforce

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” From that outcome, we calculate a roadmap using the best route to get to a successful AI implementation.

Government 115

Government Trust Technology Technology 115

Search Engine Land

OCTOBER 9, 2023

The official complaints against Google’s anticompetitive conduct include: Acquiring competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Legal 121

Legal Engineering Price Launch 121

Search Engine Land

JANUARY 3, 2024

Conversion tracking updates To measure your campaign’s success accurately in GA4, you need to configure your conversions. This could be problematic because if marketers were using GA for a long period of time, they would often run out of goals, Farina explained. So this is a huge change.”

Campaign 118

Campaign Conversion Represent Process 118

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone.

Retail 103

Retail Technology Technology B2B 103

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. The late Daniel Kahneman, a Nobel Prize winner, published this classic book over a decade ago, yet it still applies today. It’s also valuable to look outside of the industry. See terms.

Drivers/motivators 120

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 120

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

E-commerce 100

E-commerce Commission Campaign Niche 100

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. You must align your objectives with helping users while connecting them to your business and marketing mission. Get the daily newsletter search marketers rely on. Tweak and publish. To do this, you can employ “reframing.”

Process 118

Process Objectives and Key Results Angle Follow-up 118

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Search Engine Land

MAY 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.

Non-Profits 104

Non-Profits Promote Engineering User Experience 104

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. Better data allows for a holistic view that enables better measurement of the ads’ effectiveness. Programmatic DOOH.

Campaign 123

Campaign Retail Gaming Networking 123

Search Engine Land

MARCH 1, 2023

As the industry continues to grow, so does the competition among game developers and publishers to attract more players. However, measuring the success of video game ads can be a challenge. Here, we’ll discuss how to measure success with video game ads. CTR is an important metric for all types of video game ads.

Gaming 91

Gaming CTR Click Through Rate Non-Profits 91

Search Engine Land

MARCH 13, 2023

You’ve probably heard how successful content marketing can be when you do it consistently. Achieving consistency – producing great content on a regular schedule – is hard to do unless you scale your content marketing operation. What do we hope to get out of content marketing? So, what do you need to scale?

Follow-up 98

Follow-up Promote Strategize Start-ups 98

Search Engine Land

MARCH 29, 2023

Understanding brand safety Brand safety refers to the measures taken to protect a brand’s reputation by preventing its ads from appearing in contexts that could harm its image. This article explores brand safety in video game ads: The importance of context. The role of ad verification. Fraud detection. Brand safety protection.

Gaming 83

Gaming Campaign Education Consult 83

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Five keys to programmatic advertising success. Where it ran?

Retail 113

Retail CTR Networking Campaign 113

Martech

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue.

User Experience 100

User Experience Manufacturing Sports Engineering 100

Salesforce

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Then, measure, measure, measure. For example, clearly explain what patient data will and won’t be used for, such as providing care and developing drugs vs. marketing.) Looking for more AI success tips?

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 89

Gaming Campaign Drivers/motivators Represent 89

Search Engine Land

APRIL 6, 2023

Lost in the non-story about Bing adding ads to Chat ( ads were already there ) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive more traffic and revenue to publishers.” “The For publishers, Mehdi said Microsoft’s goals are to: Drive more traffic to publishers.

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Engineering Launch Trust Meeting 97