Salesforce

APRIL 30, 2025

Weve compiled a list of books for small business owners that are packed with practical wisdom, straight-talking advice, and a few ah-ha moments that will help you sell more, manage better, or just stress less. In fact, every page you turn is a shortcut to success. Lets jump in and discover.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Hubspot

DECEMBER 17, 2018

Customers have a rich pool of options to choose from, so if your prices are too high, they can just strike a deal with a supplier who will sell to them at their preferred price. If there’s a lot of competition in your industry, it’s harder to turn a profit. Potential of New Entrants into the Industry. Power of Suppliers.

Minimum Viable Product 78

Minimum Viable Product Manufacturing Price Up-sell 78

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

Sell 100

Sell Minimum Viable Product Objectives and Key Results Cross-sell 100

Partners in Excellence

AUGUST 11, 2014

We’re deluged with new offers of products–all Minimum Viable Products. Product testing is done on users, with users debugging faulty code. So why invest in quality, let’s just invest in flashy functions so we can launch a hot product and let our users find the problems.

Service 104

Service Minimum Viable Product A/B testing Government 104

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

JANUARY 27, 2023

That means whatever you’re selling must provide added value vs. flash. Set your teams up for success Want to save money, improve results, and become more productive? We don’t want to over-engineer something that ultimately provides no value,” said Ann Yauger, AVP of product management. “We

Technology 98

Technology Technology Minimum Viable Product Angle 98

Partners in Excellence

OCTOBER 26, 2016

We can, however, leverage this model of customer maturity to great impact, both in our introduction of new products/solutions, as well as maximizing the effectiveness of our sales and marketing programs. The innovators, love MVP’s (minimum viable products).

Customers 95

Customers Minimum Viable Product Cross-sell Launch 95

Salesforce

APRIL 7, 2022

Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? Brands may want to leverage a minimum viable product approach to fast-track a global ecommerce expansion.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

ConversionXL

NOVEMBER 6, 2019

He already had two exits before he created Justcall, selling his last business to The New York Times. His latest company was launched on Product Hunt at the end of 2016. When the company morphed an earlier product and built Uberflip’s MVP in 2011, it cost them $300k, with no capital—and a lot of sweat equity.

Minimum Viable Product 78

Minimum Viable Product Launch Engineering Technology 78

Hubspot

OCTOBER 22, 2020

As a budget-minded, environmentally conscious shopper, I can attest to the fact that it's hard to find environmentally-friendly products that meet your skin's health needs and don't cost a fortune. Sukin, a Melbourne-founded skincare brand, aims to solve for the dilemma above, by selling affordable, sustainably produced skin products.

Minimum Viable Product 101

Minimum Viable Product Sports Construction Campaign 101

Hubspot

NOVEMBER 28, 2011

Traditional companies build a product at scale, then launch and sell it at scale. If customers don’t like the product when it’s launched, the company’s huge upfront investment of time and money will be wasted.

Minimum Viable Product 71

Minimum Viable Product Launch Follow-up B2B 71

Sales Hacker

MAY 15, 2023

Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit. Plus, it’s your product: You believe in it. How do you know you’re ready to hire a sales team?

Minimum Viable Product 102

Minimum Viable Product Pitch Non-Profits Sales 102

Hubspot

JULY 25, 2019

Do you have a minimum viable product (MVP)? Accelerators benefit businesses who know who they’re selling to and are willing to conduct extensive research to deepen those customer profiles. Will you choose to apply their suggestions and listen to their expert opinions about your business, product, and growth?

Minimum Viable Product 78

Minimum Viable Product Education Networking Legal 78

Hubspot

OCTOBER 1, 2014

Marketers generally agree that when you’re selling a product, social proof can have a positive impact on sales. ComScore ran an experiment on their product pages to accomplish just that. Their original product pages displayed the minimum viable product for social proof: a customer quote.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

Hubspot

SEPTEMBER 27, 2021

Typically, these users can offer you insightful and honest feedback to help you improve the product or service before taking it to the larger target audience. Entrepreneurs often set up an exit strategy, which is how they plan to sell their company via mergers, acquisitions, or IPOs. Exit Strategy. Pitch Deck.

Minimum Viable Product 90

Minimum Viable Product Launch Pitch Growth 90

Smarter With Gartner

JULY 2, 2021

Is this something we could be successful at selling? In most cases, the answer is “no,” and the product team goes back to the ideation phase. To start the validation process, a new product idea should be defined with enough clarity to know the following: Who is the target customer ? Step 5: Release a minimum viable product.

Product 82

Product Minimum Viable Product Drivers/motivators Technology 82

Hubspot

APRIL 12, 2022

Business owners can use this equity for financing by selling shares to outside investors in exchange for capital. The truth is, most companies need help to create a product or service worth selling. The investors become partial owners in the company and obtain voting rights, which allows them to weigh in on business decisions.

Finance 14

Finance Minimum Viable Product Non-Profits Real Estate 14

Sell Or Die

AUGUST 23, 2019

In case you missed it, click the links below to listen to the full episodes If you’re sick of hearing “NO” at the end of sales calls, tired of worrying about your competitors, and ready to become known as your sales team’s QUOTA CRUSHER… THEN THIS 3-PART LIVE VIRTUAL SEMINAR SERIES IS THE GAME-CHANGING EVENT YOU’VE BEEN DREAMING ABOUT.

Minimum Viable Product 40

Minimum Viable Product Process Quota Gaming 40

Partners in Excellence

FEBRUARY 1, 2016

We’ll use your info for our purposes and marketing, we won’t sell your info (????????), Yes, I know a lot of you are testing your Minimum Viable Product. There’s this pesky concept that keeps coming up in any kind of buying and selling relationship. but no one to contact. Who are you?

Minimum Viable Product 58

Minimum Viable Product Trust Contact Legal 58

Partners in Excellence

MAY 23, 2024

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. Materials explaining the capabilities of the products, demos, 30 day free trials were heavily leveraged. The risk to entrepreneurs was relatively small.

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

ConversionXL

NOVEMBER 6, 2019

He already had two exits before he created Justcall, selling his last business to The New York Times. His latest company was launched on Product Hunt at the end of 2016. When the company morphed an earlier product and built Uberflip’s MVP in 2011, it cost them $300k, with no capital—and a lot of sweat equity.

Minimum Viable Product 50

Minimum Viable Product Launch Engineering Technology 50

Search Engine Land

APRIL 18, 2023

Visual product ads Where you sell a product, Google provides the option of visual shopping ads (product listing ads, or PLAs) that can help a user see what they will be clicking on. Want to test a new product? This ensures your ads are customized to help generate clicks. Agile Speed provides agility.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Salesforce

JUNE 2, 2025

Finally, if youre selling online, get your storefront ready whether its physical, digital , or both. An online store helps you reach people beyond your neighborhood and sell 24/7. Focus on your unique selling proposition (USP). More and more small businesses are starting online first, and for good reason.

Minimum Viable Product 52

Minimum Viable Product Legal CRM Launch 52

Hubspot

SEPTEMBER 19, 2018

If you sell “tangible property” (i.e., Ask questions like: Who wants what I’m selling? In the long run, it’s better to focus on developing a minimum viable product , launching, and optimizing based on feedback, rather than trying to get it right the first time with an untested idea of a “perfect” product.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Hubspot

FEBRUARY 12, 2025

Step 5: Build a Minimum Viable Product (MVP). I believe theres no such thing as a perfectly polished product at the start. This functionality of the tool became our unique selling point (USP) and users started outputting personalized content. Structured and unstructured data. Machine learning models.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. trillion by 2026 Here’s how to get your products in front of billions of shoppers. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

ConversionXL

FEBRUARY 28, 2017

However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Partners in Excellence

OCTOBER 2, 2013

Anyone familiar with the work of Eric Ries in the Lean Startup or Steve Blank’s books know the concept of the Minimum Viable Product. Their works focus on the need to for rapid experimentation, learning, and improvement in bringing new products to the markets. . Do You Really Want To Sell?

Minimum Viable Product 113

Minimum Viable Product Sales Launch Meeting 113

ConversionXL

SEPTEMBER 6, 2013

Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. They exist to learn how to build a. image source.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Hubspot

APRIL 27, 2011

Market a Minimum Viable Product - Netflix was a DVD-by-mail business until it made the bold decision to start streaming video content. In a crowded social Web, sometimes marketers must be the genesis of an idea and sell and distribute it to prospects. For example, is your website usable on a smart phone?

Minimum Viable Product 78

Minimum Viable Product Prospecting Launch Promote 78

Hubspot

FEBRUARY 11, 2019

Before you go all in, you need to know other people will actually want your product. (No, Here's where the idea of a minimum viable product, or MVP, comes into play. Maybe you're great at selling, while your co-founder is more technical. But don't quit your day job yet. No, your friends and family don't count.).

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101

ConversionXL

MAY 12, 2016

Essentially, sell clients on the customization of a template or theme. I’ve seen some interesting tests where an ecommerce shop tested the number of products shown on a product listing page because they just ran with the default since the site launched. Think of website templates as a minimum viable product.

UX 72

UX Minimum Viable Product Launch Start-ups 72

SaaStr

MARCH 20, 2019

You build something quickly, a minimum viable product. So come back to me when you figure out a real product that you can sell to a company. And every time that happened, I said, well, this is insane. Like this is the complete opposite of software. Jeff Lawson: You know, software. It’s like, you have an idea.

Start-ups 70

Start-ups Product Minimum Viable Product Niche 70

ConversionXL

SEPTEMBER 7, 2017

But you can take this idea a bit broader with the idea of minimum viable tests. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source. What you’re going to do is set up a Facebook Ads University (you sell Facebook marketing services, or something).

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92