Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. It’s time to move beyond these outdated tactics. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone.

Drivers/motivators 118

Drivers/motivators Customers Technique Engineering 118

Martech

APRIL 17, 2024

So here we are, nearly seven years later and we haven’t moved far on complexity. Beyond that, you need tools to assemble data that may be disparate in location and unified identification. They’re moving beyond basic language models toward actionable language models.

Technology 128

Technology Technology Niche Campaign 128

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

GTM 86

GTM Customers CRM Go To Market 86

Martech

OCTOBER 20, 2023

We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics. Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Click Through Rate 126

Click Through Rate Campaign Represent Conversion 126

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Launch 105

Launch Customers Campaign User Experience 105

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. As such, the brand needs to be able to stay in lockstep with the families they support.

Sports 120

Sports Education Service Technology 120

Search Engine Land

DECEMBER 11, 2023

Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Learn how to move beyond the conventional yardsticks and use a holistic evaluation considering the diverse facets of consumer interaction and engagement.

Conversion 101

Conversion Presentation 101

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Why we care. Accessibility.

Promote 85

Promote Contact Conversion Process 85

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. As such, the brand needs to be able to stay in lockstep with the families they support.

Sports 112

Sports Education Service Technology 112

Martech

FEBRUARY 7, 2024

This combination allows for deeper insights into customer interactions, ensuring your emails are more effective and personalized. Similarly, the integration between Sybill AI and HubSpot can take your CRM beyond just recording meetings. When integrated with Lavender AI, it can transform your email communication.

Technology 129

Technology Technology CRM Finance 129

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 115

Strategize Trust Legal Retail 115

Martech

APRIL 10, 2024

Go beyond demographics. Beyond features and functionality, what emotional connection can you forge with your audience? Move beyond traditional sales tactics. Empowerment beyond is more than fancy dinners and swag. Provide insightful content, data-driven reporting and exceptional support.

Pitch 110

Pitch Product Electricity Healthcare 110

Search Engine Land

MARCH 8, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Why we care. Accessibility.

Promote 92

Promote Conversion Process 92

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Dig deeper: Beyond search volume: Future-proofing keyword research for SEO 2.

CTR 112

CTR Growth Campaign Service 112

Sales Hacker

APRIL 4, 2024

Now is a better time than ever for your sales team to align their goals, motivations, and strategies for the upcoming year (and beyond). Beyond that, we’ll also share some ideas to consider to make your sales kickoffs as effective as possible. This all goes to show that a successful sales kickoff goes beyond the event itself.

Intrinsic 92

Intrinsic Objectives and Key Results Drivers/motivators Presentation 92

Martech

FEBRUARY 8, 2024

Dig deeper: Breaking down data silos: A practical guide to integrated marketing data Effectively using our data Gathering data is the first step, but the real value lies in transforming raw data into actionable insights and using it to fuel our marketing campaigns. The strategic use of GA4 is crucial in this process.

Finance 117

Finance Technology Technology Strategize 117

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. Such knowledge gaps keep these powerful insights from being brought to light. MOps documentation may also have many of these terms outlined.

SQL 136

SQL Pipeline Education Campaign 136

Partners in Excellence

MARCH 26, 2024

Where are they going to get insights on how to more effectively grow their businesses and perform?” Books they read, at the time, included: “The House of Morgan; Manias Panics and Crashes; Liar’s Poker; Banking Strategies Beyond 2000.” Where do your customers go to learn?

Manufacturing 124

Manufacturing Technique Sell Customers 124

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. For example, finding a winner and moving on to the next idea to “beat the control.” So, what separates good ad buyers from the truly world-class? Your muscle gets stronger.

Finance 110

Finance A/B testing Campaign Retail 110

Search Engine Land

JANUARY 8, 2024

Given that conventional last-click attribution models fail to capture four out of five purchases attributed to TikTok, these new features are designed to offer marketers improved insights into the effectiveness of their campaigns on the social platform. Why we care. Cross-Channel Partners.

Launch 106

Launch E-commerce Campaign Education 106

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This entails moving beyond narrow depictions of aging and celebrating the richness of life experiences that characterize this stage of life. This crowd benefits from hindsight, insight and foresight.

Trust 120

Trust Represent Legal Niche 120

Martech

FEBRUARY 23, 2024

Crafting a Cohesive Tagging Strategy The success of a tagging strategy hinges on meticulous planning and adherence to a standardized taxonomy that mirrors both the marketing strategy and existing audience insights. By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision.

A/B testing 103

A/B testing Strategize User Experience Technology 103

Search Engine Land

JANUARY 10, 2024

Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Gain insight into potential strategic moves, new products, markets, audiences and pivots. Have any big competitors made big moves in 2023?

Strategize 138

Strategize Launch Start-ups Engineering 138

Martech

MARCH 21, 2024

With time, alternative data moved beyond its initial world of hedge funds into the rest of the finance industry, and eventually, also into the hands of government bodies and policymakers, not to mention credit bureaus and commercial businesses.

Finance 118

Finance Retail Government Networking 118

Martech

SEPTEMBER 26, 2023

It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Regularly tap into audience insights to refine your approach. Way beyond your average chatbot, it’s like having coffee chats with your users — guiding, answering and just being there.

Campaign 121

Campaign Gaming Pitch Follow-up 121

Martech

SEPTEMBER 19, 2023

The next step in this evolution is the level of sales insights that come with the leads. Sales insight has now been modernized even further,” said Hwang. It’s more than just moving the data and synchronizing it in real time. It’s about] looking beyond the native integration for additional business value.”

Campaign 121

Campaign Consult Gaming Contact 121

Heinz Marketing

AUGUST 29, 2023

Moving beyond product-centric strategies, today’s forward-thinking leaders recognize the potential of placing customers at the center of their strategies. It’s a holistic approach rooted in real-time interaction, meticulous customer journey mapping, and actionable data-driven insights.

Customers 99

Customers Growth Territory Legal 99

Highspot

OCTOBER 31, 2023

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences. Prior to implementing Highspot, 70% of customers struggled with the lack of insight into seller actions.

Strategize 72

Strategize CRM Government Closing 72

Salesforce

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. Big data, big insights, finally!

SQL 110

SQL Retail Service Represent 110

Martech

MAY 10, 2024

The company acquired podcast database Podchaser in 2022 to gain insights on 4.5 Advertisers can also get deep insights on ad effectiveness through Wondery’s premium podcasts — the company was acquired by Amazon in 2020. million podcasts (at the time) with over 1.7 billion data points.

Sports 91

Sports Strategic partnership Networking Entertainment 91

Search Engine Land

NOVEMBER 21, 2023

Other benefits include: Harnessing data-driven insights for targeted campaigns With SEO’s wealth of data, including trending topics and search volumes, PR teams can craft campaigns that resonate with target audiences. These meetings provide opportunities to align strategies, share insights and discuss ongoing projects.

Objectives and Key Results 120

Objectives and Key Results Strategize Non-Profits User Experience 120

Search Engine Land

FEBRUARY 15, 2024

Below is a summary of the insights she shared. ” Who to target For effective top-of-funnel content campaigns, LinkedIn’s Audience Insights tool is the platform’s best-kept secret, Waddington said. The learning period has extended beyond the expected two weeks, and the results have been inconsistent.

Lead generation 114

Lead generation Campaign SQL CRM 114

Search Engine Land

SEPTEMBER 27, 2023

To truly dominate the content game, brands must stay informed and be ready to adapt their strategies based on platform-specific insights. Stay tuned with evolving search behaviors and consistently review analytics and feedback to gain valuable insights about current sentiments and future expectations. Remember, adaptability is crucial.

Strategize 130

Strategize Entertainment Engineering Trust 130

Martech

SEPTEMBER 19, 2023

95% of B2B buyers say it’s important that sales reps gather some insights about their company and know their industry specifics. Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights. Based on these insights, they can ensure that marketing campaigns are always on point.

Objectives and Key Results 122

Objectives and Key Results SQL Lead generation Drivers/motivators 122

Sales Pop!

SEPTEMBER 5, 2023

The open-minded approach to listening, learning, and implementation will enable us to achieve the desired results and move beyond where we are today. Given the erratic climate events of late, travel abroad gives new insights regarding the possibilities of working together and improving circumstances.

Electricity 64

Electricity Angle Gaming Technology 64

Martech

APRIL 4, 2024

Focus A focused email marketer can envision email’s roles in the organization’s marketing universe and how the channel can contribute to growth and optimization beyond the marketing department. They take pride in delivering reports beyond mere number reporting and instead use that data to provide context and insights.

Strategize 92

Strategize Growth Campaign Legal 92

Martech

MAY 23, 2023

It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone. That also means considering factors beyond simple financial implications, including: Implementing new technology. It’s critical to see the potential for fires before they even start.

Drivers/motivators 115

Drivers/motivators SQL Technology Technology 115