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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. This number exists in the form of total addressable market (TAM).

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Dear SaaStr: Should I Move My Start-Up to SF Bay Area?

SaaStr

This density creates a network effect—you’re surrounded by people who’ve done it before and can help you shortcut mistakes. Whether it’s hiring a VP of Sales who’s scaled a team to $50M ARR or finding a product leader who’s built enterprise-grade solutions, the talent pool here is unparalleled. #2. This is minor but still a plus. #5.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 100
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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

We’re doing so by using AI, operator networks, and go-to-market strategies to power the next wave of tech winners. Early pilots show a 50% drop in unsafe driving events. That’s real impact. More for your eyeballs Discover how GTMfund is flipping the script on startup growth through this interview. Owner’s playbook for scaling $2M ARR to $40M.

GTM 53
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Timeless growth principles that scaled $20M to $450M

Sales Hacker

acquisition and later scaling Cartas revenue from $20M to $450M, Jeff has seen every kind of market cycle, product pivot, and team evolution. From that, hes learned that the best growth strategies arent new. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Growth 71
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. Not to out everybody at once, but, but it was a matter of going to, it’s also a very closed network. That’s where TriNet comes in.

GTM 69
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. And ultimately take it public on the New York Stock Exchange. And that’s people. The very best companies, they have an actual people strategy.

GTM 83