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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. The first message is AI. Its everywhere, its maturing quickly and its not going to stop.

Territory 102
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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? Broady says that Leilo is even available at some chiropractors’ offices.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Organizations are increasingly turning to technology to automate repetitive tasks, such as follow-up emails and scheduling meetings, with automating workflows ranking in the top five of IT leaders’ data priorities , according to the Salesforce State of Data Analytics Report.

Closing 98
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Spot Bonus: What It Is and How To Do It Right

Salesforce

This technology enables managers to track the rewards given to their own team and others, while offering efficient automated tools that streamline accounting and payroll. These bonuses can be powerful tools for recognizing and motivating employees, leading to higher engagement and productivity.

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Good morning: Signs of spring?

Martech

In parts of the northeast, the last couple of days saw higher temperatures than usual for this time of year, in some parts of New York City breaking records set back in the 1930s. People were walking in the parks, jogging in light athletic gear and — it being New York City — filling any outdoor seating for bars and restaurants.

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Delta variant has marketers less eager to return to in-person events this year

Martech

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person. This is MarTech.

Territory 128
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What’s an Ideal Customer Profile? A Way to Find Your Best Prospects

Salesforce

Technographic : The technology stack used by the target audience, including software, hardware, and digital tools. Back to top ) How to create your ideal customer profile While there are templates available online to create ICPs, you don’t have to use any formal technology to create one.