ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Niche targeting. So what changes?

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

MARCH 2, 2023

{Topic} conference agendas Similarly, asking ChatGPT for conference topics targeting a specific persona in my niche provides some interesting ideas: Quick and dirty competitive research ChatGPT doesn’t have the most recent data and isn’t a comprehensive keyword research tool. OpenAI was started as open-source & non-profit.

Niche 98

Niche Non-Profits Angle Government 98

Partners in Excellence

MARCH 8, 2024

“ WHY I’M SO INTERESTED IN SELLING My dad was an academic, I got an undergraduate degree in philosophy, and my first jobs were in government and a non-profit. Apart from late-night TV ads for tchotchkes or low price-point commodities, most sales involve some personal interaction; trust dynamics are inevitable.

Sell 103

Sell Non-Profits Trust Consult 103

Lead Fuze

JUNE 26, 2023

We’ll discuss understanding your target market and unique selling points, determining pricing structures for services offered, and building brand presence across multiple platforms. Specialize in specific industries or niches to establish credibility and offer tailored services. It’s like a magnet, but for clients. .

Referrals 94

Referrals Objectives and Key Results Price Networking 94

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Is there a price stumbling block? Users can then calculate pricing based on their chosen features. Where price is a barrier, use price incentives to get people over the line.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

MAY 15, 2023

Cutting non-essential expenses when your business is still new is critical. And according to Deloitte , customer-centric enterprises are 60% more profitable than those that don’t prioritize the customer experience. These experiences will allow you to deliver more effective sales pitches, which can lead to higher profits.

Minimum Viable Product 104

Minimum Viable Product Pitch Non-Profits Sales 104

Search Engine Land

JULY 11, 2023

Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero. This will end up eating their profit margin as, similar to our books example, the price of the products will remain unchanged.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Hubspot

JULY 27, 2018

What would your niche be? For non-chunky tasks (like emails, editing, and outlining), I work from my home office. Instead, use an economic approach to determine your rates, similar to how a business owner might price their products. Do you think they feel bad when they quote their prices? How do you put a price on that?

Clients 101

Clients Price Networking Referrals 101

PandaDoc

JUNE 21, 2022

The key difference is that you’ll be investing (and losing) your own money — so it pays to be prudent, do your market research, and come back with a plan that maximizes your profit while minimizing costs. We sell high-quality, affordably priced walking and running shoes for families and amateur athletes. Problem worth solving.

Non-Profits 98

Non-Profits Retail Finance Consult 98

PandaDoc

SEPTEMBER 2, 2020

What to check out: From Process to Profits: How Systems Will Increase Your Sales. Mark Hunter, “ The Sales Hunter ” works with salespeople and companies to help them find and retain better customers they can close at full-price. Readers and followers of Art Sobczak love his no-nonsense, non-salesy, real world approach.

Sales 98

Sales Technique Non-Profits Cold Call 98

ConversionXL

JUNE 14, 2019

The what could be banners, calls to action, images, videos, GIFs, emails, posts, text, copy, content types, promotions, offers, discounts, layouts, funnels, grids, styles, pricing, fonts, titles, flow, icons, buttons, links, pagination, accounts, borders, etc. Since they went product first, they weren’t very successful.

Follow-up 116

Follow-up Campaign Non-Profits Consult 116

Hubspot

JANUARY 16, 2020

They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. SInce TikTok allows you to instantly publish public videos, the platform is great for both branded and non-branded content. The first, and seemingly most profitable, is advertising. Here's a breakdown of each.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

ConversionXL

NOVEMBER 17, 2022

Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. The less you spend acquiring customers, the more profitable your business will be. From attribution, you can identify which channels are most profitable. Is it easy to use for both technical and non-technical teams?

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Salesmate

MARCH 17, 2020

There has been confusion (especially among non-sales professionals) over these two terms. You might think that developing a one-size-fits-all solution will help you survive the competitive market, but it won’t help you create a niche for your product. The cost at which you developed your product must be met with the asking price.

Process 125

Process Objectives and Key Results CRM Sales 125

Lead Fuze

MAY 27, 2023

Furthermore, we’ll discuss examining pricing structure and market competition as part of the valuation process. Lastly, we’ll touch on strategies for increasing profits through operational efficiency while considering social proof as another factor impacting an agency’s valuation. But what exactly does it mean?

Profit margin 40

Profit margin Non-Profits Price Clients 40

Lead Fuze

SEPTEMBER 2, 2023

A study by Annuitas Group shows nurtured leads make purchases 47% larger than those made by non-nurtured ones. These people exhibit strong buying signals such as requesting product demos/pricing details indicating readiness for a direct approach (source). Nurtured leads make purchases 47% larger than non-nurtured ones.

Objectives and Key Results 52

Objectives and Key Results Non-Profits Sales Trust 52

Salesforce

MARCH 12, 2024

The benefits of organic traffic for ecommerce Cost-effective growth: Almost half (49%) of marketers believe organic search is the most profitable channel they use. For example, 60% of shoppers say they use their mobile devices to research and compare prices or products while they’re in a store.

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. You set your CPC at the maximum price you are willing to pay per click on your ad. Here a non-exhaustive list of some of the top PPC platforms. There’s nothing that will diminish PPC profits like a poorly crafted landing page. Glad you asked ….

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

Lead Fuze

DECEMBER 15, 2023

Remember though that these are typically non-diversified funds, so there’s still an element of risk involved as Charles Schwab Investment Management highlights. The key lies in understanding business models within the artificial intelligence industry, which involves assessing how companies generate revenue and profit margins.

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

Hubspot

APRIL 23, 2025

Regardless of why youre moving on, there are actionable steps you can take so that your business is sold at the right time, for the right price, and to the right buyer. Youll want to understand market trends, pricing, and common deal structures. Now, its time to ensure you make the right deal for your most prized possession.

Sell 48

Sell Legal Negotiate Non-Profits 48

ConversionXL

FEBRUARY 12, 2019

That means better margins, more profitability, and cost-efficient scaling. The behavior of each cohort helps you identify which customers have the greatest influence on profitability. How repeat purchases influence profitability. Profitability is a balance between CAC and LTV. Number of orders per customer.

Non-Profits 126

Non-Profits Niche Referrals Campaign 126

Hubspot

MAY 6, 2021

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. You may have invented the next Google Glass : a great product with tough, niche demand. There is ample opportunity for growth that is both profitable and rapid.”.

Non-Profits 99

Non-Profits Government B2C Niche 99

Hubspot

JANUARY 21, 2019

Market research helps you analyze your competition, research their product or service, pricing structure, messaging, and unique selling proposition (USP), and better understand how you can set your business apart. While improvement is a good thing, non-stop improvement can be a drain on resources and eventually become unhealthy.

Non-Profits 101

Non-Profits Agriculture Growth Launch 101

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. The second way we positioned ourselves was with price. Our research found that it’s mostly new users who are attracted to the price (i.e. a team chat app for accounting companies).

Non-Profits 108

Non-Profits Pitch Launch Price 108

Highspot

OCTOBER 16, 2024

However, the biggest obstacle is that sales reps spend nearly 28% of their week on non-selling tasks like admin work and meetings. However, every deal stalls because pricing approval requires multiple sign-offs from sales leaders, finance, CRO, and CEO. Besides that, many customers object to pricing due to deeper issues.

Closing 92

Closing Objectives and Key Results Quota Sales 92

Martech

FEBRUARY 9, 2024

Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. It’s also useful for risk assessment (such as the creditworthiness of potential clients), competitive analysis and pricing strategies. But don’t forget data from non-customers.

Customers 120

Customers Territory Gambling Non-Profits 120

Heinz Marketing

AUGUST 20, 2018

It’s a really, really different niche, and one that I hadn’t had a chance to market into before because Pushpay’s really focused on a philanthropic marketplace … around churches and schools and non-profit organizations. We might negotiate on price. And so, you’re right.

Gate keeper 44

Gate keeper Pipeline Non-Profits Sales 44

Sales Hacker

OCTOBER 7, 2021

Now I use all of my experience, skills and knowledge in non-exec director and advisory roles. Jennifer Colosimo is the president of FranklinCovey’s enterprise division, accountable for profitable growth globally as FranklinCovey transforms organizations by building leaders, teams, and cultures that get results in 160+ countries.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

ConversionXL

NOVEMBER 19, 2019

We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. The second way we positioned ourselves was with price. Our research found that it’s mostly new users who are attracted to the price (i.e. a team chat app for accounting companies).

Non-Profits 48

Non-Profits Pitch Launch Price 48

SaaStr

JANUARY 28, 2020

They want to see some process profitability faster than traditionally, and I think all of that really comes into play there. And so, that’s why I think non-action isn’t an option either. Aaron : So a lot of it’s come down to, From Impossible book, nailing your niche. Jason : Yeah. Jason : Fast, right?

Growth 97

Growth Promote Engineering Up-sell 97

SaaStr

FEBRUARY 21, 2020

But I’m thrilled to welcome David back to the show today to discuss a very specific topic, the nine stage model to get a B2B software company to get repeatable, scalable, and profitable growth. I wanted to sort of emphasize the fact that the three words repeatable, scalable, and profitable are really interesting words.

Non-Profits 87

Non-Profits Up-sell Start-ups Product 87

Hubspot

MARCH 25, 2025

I said: Hello, where can I find pricing information? You can find pricing information in the chatbot or on our website. To point you in the best direction, what specific package or product are you looking to get pricing for? You might find this use case particularly non-threatening. I gave the chatbot an input.

Product 36

Product Healthcare Strategize Profit margin 36

SaaStr

JULY 10, 2020

We shut down something called the Evernote Market, which was selling physical goods, sunset some niche products like Evernote Food which had nice followings, but I felt were distracting from the larger priorities. Shifting to the fifth is around pricing. So pricing is obviously a very powerful lever.

E-commerce 108

E-commerce Price Start-ups Up-sell 108