ConversionXL

DECEMBER 7, 2016

Logic is kind of a niche word, although I will use it often in this article. Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized.

UX 115

UX Technique Conversion Product 115

SaaStr

FEBRUARY 11, 2020

How this company called Sagemount, they’re a $2 billion private equity firm, triples evaluations of their investments in three years, how Twilio nailed the billion dollar niche or a niche if you’re from Canada or Europe, and uncommon practices of hypergrowth CMOs. So, nailing a niche, right? We’ll get to that.

Growth 107

Growth Niche Hospitality X-functional 107

Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Apple and Samsung both make smartphones.

X-functional 78

X-functional Entertainment Territory Price 78

ConversionXL

NOVEMBER 5, 2020

niche down”). When clients ask, “Do you do X?,” However, as an agency, clients expect you to be knowledgeable about shifts in the market, new technologies, approaches, tactics, and methodologies. How you communicate as a function of that design is a critical problem that you should aim to solve.

UX 120

UX Clients Niche Service 120

Sales Hacker

JUNE 24, 2025

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. It is a very distributed industry and we function as the backbone operating system for how they [00:07:00] operate. Vera Kutsenko: Hi everyone.

GTM 69

GTM Legal Contract Go To Market 69

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

DECEMBER 15, 2023

Aspiring investors can take the leap into this futuristic technology, as AI is closer than they may think. The rise of artificial intelligence (AI) has opened up new horizons for investors willing to embrace this technological revolution. This fund focuses on companies at the forefront of robotics technology and AI development.

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

ConversionXL

OCTOBER 6, 2020

As consumer needs and technology become increasingly complex, so too do the decisions. If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. What should they do? Do they need more information to decide? What’s your objective?

X-functional 69

X-functional Price Drivers/motivators Legal 69

SaaStr

APRIL 23, 2019

We’re going to go into the bleeding edge of technology, and the bleeding edge of technology was VR. Building the basic functionality. That … Henrique: So, we do the credit, we do underwriting, we do technology. And I think we did two X what we thought we were going to do. It’s a lot of trouble.

Launch 83

Launch Pitch Niche Negotiate 83

Heinz Marketing

MARCH 11, 2019

I think what I see happening now is kind of a return to the basics and saying what are our core objectives as a team and how does our technology need to be constructed to help us do what we really care the most about. The knowledge transfer just doesn’t happen, and therefore the tool can fit a little bit idle. Matt: Love it.

Pipeline 66

Pipeline Sales B2B X-functional 66

SaaStr

SEPTEMBER 13, 2020

It’s also been a powerful moment for technology to be a force for good. We are truly living in a cloud first world today, where businesses not only understand, but they now embrace and are looking to lead with technology solutions from folks on this Zoom, who are cloud first and providing that next generation of solutions.

Non-Profits 91

Non-Profits Strategize Trust Growth 91

ConversionXL

OCTOBER 4, 2018

or “Who is likely to try product X?” All-in-one niche providers. This consistency incentivizes niche vendors like FanThreeSixty to develop proprietary dashboards to roll out to all clients. Endor’s technology has taken on similarly serious challenges. Like Vizadata, MIT’s Endor pursues this path.

Sports 131

Sports Clients Engineering Niche 131

Hubspot

OCTOBER 9, 2019

Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts. Walking across the sea might sound like a miracle, but Dutch company Ampelmann is using technology to reliably and safely transport workers to and from offshore platforms. ? ? New launches.

X-functional 78

X-functional Promote Launch Transportation 78

ConversionXL

JUNE 19, 2018

It’s not about technology, but customer centricity + agility, data drivenness. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Each species is uniquely optimised for the niche it is in. It is not statistics, tools, errors on websites. Acquisition.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ And so like we have a whole article on like the value of niching down and being clear in your niche as well too. That makes sense.

GTM 66

GTM Networking Growth Go To Market 66

Heinz Marketing

FEBRUARY 5, 2018

It is an online review marketplace for technology. Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. It functions similar to a case study or a customer success study. It’s quite fun.

Pipeline 55

Pipeline B2B Sales Pitch 55

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. Now, in B2B circles you hear it as one of the fastest growing functions within sales and marketing.

Pipeline 75

Pipeline Sales B2B X-functional 75

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? Right, and every business that grows, evolves in people, process, and technology. * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise?

Price 62

Price GTM Up-sell Product 62

SaaStr

FEBRUARY 21, 2020

So don’t be too upset if you’re not yet at the four X number, but know for sure that if you don’t get beyond that, you’re not going to have a very profitable company in the long run. Are we seeing the blurring of lines between these functions, do you think? David Skok: Yes, absolutely. Ed Zitron: Thank you.

Non-Profits 85

Non-Profits Up-sell Start-ups Product 85

Sales Hacker

APRIL 29, 2025

It’s a core function of product marketing. What happens when developers can do 10 x coding? Technology for managing communities, for companies, for marketers, CMOs. I get excited about technology, I get excited about something and I start to build. That’s the next most lucrative niche to focus on.

GTM 86

GTM Product X-functional Start-ups 86

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. 18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. And when you think about that role, it’s cross functional. We’re the biz op strategy.

GTM 82

GTM Finance Cross-sell X-functional 82

Martech

JANUARY 19, 2025

Normally I would suggest that TikToks loss is Metas gain but the combination of scaled back creator programs, constantly shifting algorithms and shuttered moderation functions make it increasingly unlikely IG, FB and WhatsApp will be a safe harbor for creators and their audiences.

X-functional 92

X-functional Niche Government Consult 92