Remove not-everyones-a-customer-or-a-prospect
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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Improve Lead Prospecting At the heart of successful sales efforts is lead generation. As such, improving your lead prospecting is a great way to enhance sales productivity. As a sales leader, your efforts directly impact the company’s stability and growth. However, it’s not due to a lack of effort by the sales team.

Product 246
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Your Sales Narrative For Times of Uncertainty

Cerebral Selling

How to connect and even get the attention of prospects during this time. How hard to push prospects to move forward under the circumstances. However, with sales motions feeling amply intimidating (especially for new sellers), I’ve crafted a helpful narrative for navigating conversations with prospects during times of uncertainty.

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Everyone in Your Org Should Listen to 1 Customer Call a Week. Every Week.

SaaStr

So years ago on SaaStr, I wrote a post on how everyone in your company should do customer support once a month. I learned this from Intuit, brought it back to my startup, and forced everyone to do it. More on that here: Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees.

Customers 106
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline.

CTR 93
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You Have Solutions, But Do I Have The Problem?

Partners in Excellence

We were talking about his prospecting challenges. He was very focused on the customers and people he was prospecting. He leveraged trade shows to meet people, then followed up with prospecting notes. He leveraged trade shows to meet people, then followed up with prospecting notes. Why should I respond?”

Pitch 122
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Discovery Calls: How to Execute Calls Worth Everyone’s Time

Veloxy

Round one of almost all sales pits you against a prospect in the ring by way of discovery call. Once a lead surrenders their contact info to your website, they’re officially entered into your sales funnel as prospects. That’s why the first call after connecting with a prospect is actually the most important action in the process.

Cold Call 328
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How to turn your ideal customer’s pain points into entry points

Martech

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Your customer likely experiences this pain frequently, perhaps continuously. Divide everyone into three groups — one for each of the selected triggers.