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On Time Management, A Non-Traditional View

Partners in Excellence

Time management is, more than ever, an issue for each of us. While so many of us have been working from home, our travel and F2F meetings have been restricted, somehow it seems our challenges with managing time has become a much bigger challenge. So much of how we allocate our time and priorities is based on history.

Meeting 116
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. Aiming your ad at everyone interested in fleet management software isn’t the solution either. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 112
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Alicia Arnold: Spotlight on the expert

Martech

Q: Direct marketing is sometimes associated with direct mail, an old-school traditional medium. Now, you’re testing in real-time, so the things you’ve learned come together even more quickly. These are things that people in marketing have been talking about since the beginning of time. Interview edited for length and clarity.)

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Best Route Planner for Field Sales Reps

Veloxy

Despite the growing use of Google Maps and Waze amongst field reps for getting from client a to client b, route planning has more to do with optimization and time efficiency than mere directions. Maximizing your time on the road is at the center of a worthy route planner. Here’s why. What is a Field Sales Route Planner? Yes and no.

Territory 221
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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

Other channels: If site traffic is down across the board, there’s a good chance something is up with your Analytics tracking code or Tag Manager implementation. Where is non-brand performance down? If non-brand performance is the primary factor, look for the leaks – aka the URLs and keywords that are trending down.

Referrals 126
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PPC outlook: How advertisers can stay ahead in 2024

Search Engine Land

Evolve your measurement The time is finally here. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Developing these practices will require time. Dig deeper: How non-retail advertisers can embrace value-based bidding in Google Ads 3.

Campaign 109
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Navigating new spam policies: A guide to effective cold email outreach

Martech

For companies in the gray area, the time to adjust is now. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. The aim is to make inboxes safer and less cluttered. The key requirements include: Email authentication. Desired delivery.