Spiro Technologies

APRIL 12, 2024

Luxury Brand Partners is a global supplier of beauty products. Watch below to hear how they leverage Spiro to ensure their customers receive regular communication and outreach.

Product 59

Product Customers 59

Search Engine Land

SEPTEMBER 4, 2023

One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic to coupon or offer sites. CouponCause CouponCause is different.

Retail 140

Retail Price Start-ups Clients 140

SaaStr

FEBRUARY 22, 2024

We had a great one last time with Hilarie Koplow-McAdams, Venture Partner at NEA. This week we’re focusing on Harpinder Singh, Partner @ Innovation Endeavors! #1. When we partner with founders, we do so with intent and a deep understanding of their experience. #6. Check that out here. Why did you do the deal?

Growth 93

Growth Networking Technology Technology 93

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. to help brands build influencer relationships. Specific aids to brands. In your inbox.

Campaign 95

Campaign Closing Process 95

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

B2B 109

B2B Cross-sell Hospitality GTM 109

SaaStr

MARCH 7, 2024

We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. This week we’re focusing on Peter Specht, Partner at Creandum! #1. Peter is a General Partner and runs Creandum’s London office. The post Doubling Down: Peter Specht, Partner at Creandum appeared first on SaaStr.

E-commerce 78

E-commerce GTM Growth B2B 78

Search Engine Land

OCTOBER 2, 2023

The post X (Twitter) partners with Google Display Network appeared first on Search Engine Land. Any publisher who participates in this type of partnership must abide by our publisher policies." Read Google's Display Network guidelines for more information about display ads.

Networking 142

Networking Campaign Follow-up Engineering 142

SaaStr

JANUARY 25, 2024

This week we’re focusing on Satya Patel, Partner at Homebrew! #1. Before Twitter, he was a Partner at Battery Ventures, where he co-led the seed and early stage investing practices. The post Doubling Down: Satya Patel, Partner at Homebrew appeared first on SaaStr. Check that out here. Why did you do the deal?

Construction 88

Construction Entertainment Finance Education 88

SaaStr

FEBRUARY 15, 2024

We had a great one last time with Satya Patel, Partner at Homebrew. This week we’re focusing on Hilarie Koplow-McAdams, Venture Partner at NEA! #1. From day one when I started to get to know the folks at NEA, I was struck by how the partners played as a team. Check that out here. Why did you do the deal?

Growth 89

Growth Technique Start-ups Price 89

Partners in Excellence

SEPTEMBER 23, 2020

“Let’s partner,” or many variations on the theme appear in a large number of the LinkedIn and email communications I receive. ” Unfortunately, partnering has become one of those manipulative terms too many use to disguise their true motives, caring more about what they get than what their partner gets.

Technique 104

Technique Drivers/motivators Sell Trust 104

The Advantexe Advisor

OCTOBER 26, 2023

One of the most important, but often overlooked parts of a business strategy is the selection, development, nurturing, and management of channel partners. From a business acumen perspective, the channel partner could be the only way of getting products and services to the end customers.

Strategize 86

Strategize Clients Service Product 86

SaaStr

NOVEMBER 27, 2023

Dear SaaStr: What Risks Do Limited Partners in VC Funds Face That General Partners Do Not? Limited Partners or “LPs” are the folks that give the VC partners (the “General Partners”) the actual money to invest. There is a fair amount of partner turnover at VC funds.

Non-Profits 76

Non-Profits 76

Martech

OCTOBER 4, 2023

The post X (Twitter) partners with Google Ad Manager appeared first on MarTech. .” Will Google help X mark the right revenue spot? Stay tuned. Get MarTech! In your inbox. Business email address Subscribe Processing.

Campaign 123

Campaign Follow-up Networking Start-ups 123

Salesforce

SEPTEMBER 19, 2023

That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications. Salesforce partners share their thoughts on AI Our most influential partners are ready for the AI revolution. Investing in our people and partners is paramount to success.

Trust 105

Trust CRM Government Technology 105

Martech

NOVEMBER 27, 2023

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Funds from HubSpot, designated by the club as a “Founding Partner” and exclusive customer platform, will be going to the Player 22 Fund. Get MarTech!

Sports 96

Sports CRM Gaming Pitch 96

Membrain

OCTOBER 5, 2022

Channel partners provide a way for companies to not only bring their products to market, but to develop long-term profitable relationships that are beneficial to the maker, the seller, and the buyer. But we still have a long way to go to truly unwrap the potential of co-selling relationships with channel partners.

Sell 131

Sell Product Pipeline Sales 131

Search Engine Land

JANUARY 9, 2024

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. This collaboration includes CPG partners like: Danone’s Oikos. ” “We’re enabling our brand partners to reach the right audience while they search on Google and seamlessly drive them to purchase on Instacart.”

Retail 93

Retail User Experience Price Campaign 93

Partners in Excellence

MARCH 9, 2022

I cringe every time I get an email or social media invitation, “Dave, we’d like to partner with you… ” It’s always code for, “I want to sell you something!” Despite, the misuse of the concept of partnering, a partnering mindset is increasingly critical to buyers and sellers alike.

Sell 73

Sell Strategic partnership Strategize High impact 73

SaaStr

MARCH 14, 2024

We had a great one last time with Peter Specht, Partner at Creandum. This week we’re focusing on Lucy Deland, Co-founder & General Partner at Inspired Capital! #1. Lucy is a General Partner at Inspired Capital. Check that out here. What’s your most recent disclosed investment? Why did you do the deal?

B2B 75

B2B Growth Product Customers 75

Martech

NOVEMBER 13, 2023

Merchants get to expand their conversion volume with an additional sales channel and 1:1 measurement between their likely top ad platform and retail partner.” The post Meta partners with Amazon to streamline advertisers’ conversions appeared first on MarTech. More conversions. ” “Customers in the U.S. In your inbox.

Conversion 95

Conversion Retail Price Engineering 95

SaaStr

DECEMBER 28, 2023

We had a great one last week with Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures. This week we’re focusing on Nina Achadijian, Partner at Index Ventures! #1. The post Doubling Down: Nina Achadijian, Partner at Index Ventures appeared first on SaaStr. Check that out here. Why did you do the deal?

Non-Profits 79

Non-Profits Intrinsic Healthcare Education 79

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The post Google lets advertisers opt out of Search Partner Network amid Adalytics claims appeared first on MarTech. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Get MarTech!

Networking 111

Networking Campaign Process Customers 111

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). A Google spokesperson told Ad Week : “Our priority is our partners, and we listen closely to their feedback, which is why we are temporarily offering a new option to opt out.” What Google is saying.

Networking 117

Networking Campaign Engineering Contact 117

The 5% Institute

MAY 5, 2021

In this article, you’ll learn how to overcome the partner objection; which is one of the more common sales objections you’ll come across during your sales conversations. The real questions is though; is how do you overcome the partner objection in a way that’s not pushy or in a way that lacks empathy? Prevention Is Better Than A Cure.

Objectives and Key Results 136

Objectives and Key Results Objection handling Price Up-sell 136

SaaStr

SEPTEMBER 17, 2023

SaaStr 686: What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures, and Jason Lemkin, Founder & CEO, SaaStr   2. SaaStr 685: Why Investors Love SaaS with SaaStr CEO Jason Lemkin and QED Partner Amias Gerety on Fintech Beat     3. The Next Best in About 5 Years.

Drivers/motivators 83

Drivers/motivators Growth Product Sales 83

SaaStr

DECEMBER 7, 2023

Kicking us off is Jay Levy, Managing Partner at Zelkova Ventures. #1. Jay Levy is Managing Partner of Zelkova Ventures. The post Doubling Down: Jay Levy Managing Partner at Zelkova Ventures appeared first on SaaStr. What’s your most recent disclosed investment? Why did you do the deal? We recently invested in Respondology.

Launch 86

Launch Finance B2B Consult 86

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The post GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler appeared first on GTMnow.

GTM 81

GTM CRM Pipeline B2B 81

SaaStr

DECEMBER 21, 2023

We had a great one last week with Mary D’Onofrio, Partner at Bessemer Venture Partners. This week we’re focusing on Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures! #1. All of our partners have deep backgrounds in go-to-market, whether in sales, channel strategy, or BD. Check that out here.

Gambling 87

Gambling GTM Legal Contract 87

Heinz Marketing

JULY 26, 2022

What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. What are some examples? GoPro & Red Bull. Where should I start?

Promote 93

Promote B2C B2B Lead generation 93

Adaptive Business Services

JULY 28, 2021

I am, however, very good at one-on-one engagements and power partner relationships are built in this manner. . So, what is a “power partner networking“ ? . For quite some time I had been unconsciously practicing power partner principles but never as a part of any formalized plan. Who would make great power partners for you? .

Networking 77

Networking Referrals CRM Cold Call 77

Martech

MARCH 24, 2023

The post Salesforce, Google partner on local commerce appeared first on MarTech. Dig deeper: A roundup of the latest AI-powered marketing technology releases Get MarTech! In your inbox. Business email address Subscribe Processing.

Technology 96

Technology Technology Product Process 96

Martech

SEPTEMBER 9, 2022

Now we’re going to dive into the last of our 6 Key Practices : Partnering. Partnering is about overlapping work. We created the practice of Partnering in a similar way, but in marketing it’s more about overlapping work. Getting started with partnering. Benefits of Partnering. In your inbox. Processing.Please wait.

Assembly Line 102

Assembly Line Launch Start-ups Meeting 102

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. They don’t have the bandwidth to support five sub-partners in their category. AWS can’t support 20 partners equally. Who are the key players?

Cross-sell 79

Cross-sell Strategize Campaign Education 79

Martech

JANUARY 4, 2023

Do you really need an implementation partner? The vendor is only one layer of a strong foundation, and it needs the reinforcement of an implementation partner before you start framing out the full DAM. In part two of this two-part series on building a DAM foundation, we’ll discuss what to look for in an implementation partner.

Meeting 98

Meeting Contact Trust Start-ups 98

Martech

AUGUST 31, 2021

This integration comes on the heels of the Bizzabo Partner Program, which was announced in February. The post Bizzabo partners with Brightcove appeared first on MarTech. Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement.

CRM 102

CRM Presentation Customers 102

Martech

JULY 14, 2023

Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. Roku has expanded its adtech environment with strategic partners like Shopify. The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.

Campaign 93

Campaign Strategize Launch Service 93

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. Revenue sharing. Lead generation.

Objectives and Key Results 91

Objectives and Key Results Commission Technology Technology 91