Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. Social proof Probably the most common these days, this concept can enhance trust and credibility.

Drivers/motivators 127

Drivers/motivators Technique Price Trust 127

Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

E-commerce 121

E-commerce Objectives and Key Results Hospitality Strategic planning 121

Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Step 1 is SEO research. Clarify your SEO goals and KPIs.

Strategize 115

Strategize Niche Angle UX 115

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Case studies Why.

B2B 109

B2B CTR Click Through Rate Strategic planning 109

SaaStr

JANUARY 7, 2025

Appeal to every board member Recognize that non-founder board members often focus on surface-level metrics like logos and visually appealing pipeline presentations, while operators on boards tend to be more interested in concrete commit numbers and confidence in the sales funnel.

Strategize 109

Strategize Networking Trust Presentation 109

Martech

DECEMBER 7, 2023

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. This book isn’t just a read; it’s an exploration of the strategic, big-picture thinking that is crucial in today’s fast-paced marketing landscape.

Presentation 123

Presentation Tradeshows Strategize Gaming 123

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 111

Cross-sell Drivers/motivators Strategize Promote 111

Sales Pop!

MAY 14, 2024

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Making this encounter as impactful as possible is essential.

Presentation 130

Presentation Service Product Niche 130

Martech

DECEMBER 30, 2024

Its an exciting vision, but it also underscores the gap between the future were building toward and the present challenges most businesses face. The gaps Ive seen From my vantage point, the barriers to adopting AI and other cutting-edge technologies are as much cultural and strategic as they are technical.

Strategize 125

Strategize Trust Technology Technology 125

Sales Gravy

FEBRUARY 4, 2025

Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. By helping them present stronger bids or more compelling proposals, you become integral to their success. By helping them present stronger bids or more compelling proposals, you become integral to their success.

Sell 83

Sell Customers Contract Construction 83

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 117

Territory Transportation Electricity Government 117

Search Engine Land

SEPTEMBER 11, 2024

In such cases, we recommend that the auditor meets with a web developer to align execution scores before presenting to the client. Similarly, in SEO, presenting raw data without interpretation or actionable advice is a disservice to clients. Dig deeper: How to prioritize technical SEO tasks 2. What does it mean for my health?

High impact 106

High impact Objectives and Key Results Clients Education 106

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Address Challenges : In my sales journey, each day presented unique challenges for my team and clients. Understand Client Needs : Beyond the surface, clients seek solutions, not just products. Consistent client visits foster loyalty and growth.

Clients 248

Clients B2B Contact Sales 248

Sales Hacker

FEBRUARY 7, 2025

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. Global Adaptation: Pricing may be localized to account for regional differences in purchasing power and competition.

Price 110

Price E-commerce Cross-sell Profit margin 110

Iannarino

JULY 8, 2021

Finding the presenting problem is now a superficial, commoditized level of discovery. While the presenting problem may not move the client to act, revealing problems that are a magnitude larger raises the stakes: ignoring the presenting problem may be poor tactics, but ignoring a system root cause is professional negligence.

Clients 244

Clients Gaming Presentation Contact 244

Martech

DECEMBER 4, 2024

Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI. Showcase results: Present measurable impacts, like increased ROI or saved time, to earn leadership support and team enthusiasm.

Objectives and Key Results 126

Objectives and Key Results Technology Technology High impact 126

Search Engine Land

AUGUST 2, 2024

It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge. This stability fosters trust and allows for more comprehensive, strategic planning.

Clients 82

Clients Strategic planning Trust Presentation 82

Iannarino

AUGUST 5, 2021

But strategic decisions require more communication, more sense-making, and more certainty, so they call for salespeople who are truly consultative. In today’s sales environment, anything transactional is finding its way to the internet.

Clients 337

Clients Meeting Conversion Consult 337

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. All channels have a role to play, and the best strategies often integrate channels strategically to support each other. Create great content: Think strategically.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. It can provides clarity by analyzing data and presenting insights. People remain responsible for strategic decision-making. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Iannarino

MARCH 2, 2023

Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point. In one industry I spent time selling in, the presenting problem wasn't always the client's real problem. Addressing the presenting problem would leave the client’s underlying pain points unaddressed.

B2B 286

B2B Contact Clients Entertainment 286

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them. Key GEO takeaway Innovate, adapt and lead.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Veloxy

JUNE 24, 2021

Fortunately for you , this article is about to teach you how body language can help emphasize your argument and resonate with your audience when used strategically. And if you happen to be standing or giving a presentation, make sure you stand and walk confidently. Body Language Techniques to Use in your Next Sales Meeting.

Cross-sell 287

Cross-sell Technique Pitch Contact 287

Martech

APRIL 29, 2025

To help us through this mindset shift, I present the five stages of grief email inbox edition. You just need to get strategic about it. It feels like front-row access. When your email ends up elsewhere, it feels like you’ve been shown the side door or, worse, the back alley. Respect your audience’s preferences.

Promote 104

Promote Education Start-ups Follow-up 104

Search Engine Land

JULY 23, 2024

This underscores the necessity for strategic data management and highlights AI’s limitations without structured human oversight. It presents an opportunity for us to refine our skills and adapt our strategies. Systems that utilize curated datasets like GPT-4 exhibit different behaviors from those with unrestricted web access.

Non-Profits 108

Non-Profits Technology Technology Government 108

Salesforce

OCTOBER 30, 2024

In addition they’ll be able to build campaigns much faster, allowing marketing teams to spend more time strategizing and finding new creative ways to engage with their customers and drive revenue.” Victor Alberto Jimenez Pantoja Solution Architect at Petco AI presents both exciting opportunities and significant challenges.

Campaign 111

Campaign Trust Strategize Promote 111

PandaDoc

MAY 2, 2025

Sometimes, all it takes is rethinking how you present, package, and position what youre already selling. Use pricing tables to clearly display discount structures PandaDocs pricing tables make it easy to present tiered or volume-based pricing directly inside your quotes.

Price 52

Price Drivers/motivators Legal Strategize 52

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. They’ll have the insight, know-how, and charisma to present your products and services as the only logical option to prospects. To avoid such scenarios and establish strategic sales efforts, establish sales territories.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

NOVEMBER 13, 2023

Extend the negotiation timeline, effectively applying pressure strategically. In person, a seller’s presentation and confidence are enough to begin the conversation. This becomes particularly crucial when presenting your offer. These email intervals also provide a chance for a more precise and strategic trading approach.

Negotiate 162

Negotiate Strategize Trust Construction 162

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

SEPTEMBER 25, 2024

.” PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns. But sticking to what is possible, he said he prefers exact match.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Veloxy

OCTOBER 22, 2024

With tools like Veloxy, AI automatically logs activities, such as: Calls and emails Analyzes the data Presents you with intelligent recommendations The best part? These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making. That’s a different story.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Hubspot

JANUARY 8, 2025

Whether it be to maximize a prospects company growth rate by a specific percentage or to reduce operational inefficiencies to save time and money, this very particular, very strategic reason is behind what Keenan acknowledges as a prospects future state (more on this later). It defines the future state.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Martech

FEBRUARY 20, 2025

While those pressures present a great deal of risk for organizations and marketing leadership, the reward is also significant. Capitalize on chat commerce: Chat commerce presents a significant opportunity. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue.

Growth 72

Growth Campaign Presentation Trust 72