ClickFunnels

MAY 6, 2025

Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. 10 Funnels That Drive Results Now that you understand the values and stages of a strategic sales funnel, let’s examine some of the top funnel types and explore how they work.

Growth 130

Growth Strategize Sales Contact 130

Partners in Excellence

MARCH 6, 2025

Decades ago, when “strategic planning” was in vogue, companies would invest lots of time and energy in developing their “strategic plans.” ” The result might be a document or a presentation, sometimes I thought their value was assessed by the number of pages or the pounds/kilos the document weighed.

Strategic planning 77

Strategic planning Strategize Presentation Follow-up 77

Martech

NOVEMBER 1, 2024

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth.

Growth 137

Growth GTM B2B Strategize 137

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year.

X-functional 125

X-functional Strategize Quota Pipeline 125

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 118

Territory Transportation Electricity Government 118

Search Engine Land

AUGUST 2, 2024

It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge. This stability fosters trust and allows for more comprehensive, strategic planning.

Clients 82

Clients Strategic planning Trust Presentation 82

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them. Key GEO takeaway Innovate, adapt and lead.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Case studies Why.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

ClickFunnels

MAY 20, 2025

How Strategic Pop-Ups Drive Engagement and Boost Conversions 5 Types of Pop-Ups for High-Converting Funnel Pages 1. Optimize for Mobile Users Start Using Pop-Ups to Boost Your Conversions Today How Strategic Pop-Ups Drive Engagement and Boost Conversions Pop-ups attract attention and drive immediate engagement. Exit-Intent Pop-Ups 2.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Sales Gravy

FEBRUARY 4, 2025

Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. By helping them present stronger bids or more compelling proposals, you become integral to their success. By helping them present stronger bids or more compelling proposals, you become integral to their success.

Sell 76

Sell Customers Contract Construction 76

Search Engine Land

JULY 23, 2024

This underscores the necessity for strategic data management and highlights AI’s limitations without structured human oversight. It presents an opportunity for us to refine our skills and adapt our strategies. Systems that utilize curated datasets like GPT-4 exhibit different behaviors from those with unrestricted web access.

Non-Profits 108

Non-Profits Technology Technology Government 108

Veloxy

OCTOBER 22, 2024

With tools like Veloxy, AI automatically logs activities, such as: Calls and emails Analyzes the data Presents you with intelligent recommendations The best part? These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making. That’s a different story.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Hubspot

JANUARY 8, 2025

Whether it be to maximize a prospects company growth rate by a specific percentage or to reduce operational inefficiencies to save time and money, this very particular, very strategic reason is behind what Keenan acknowledges as a prospects future state (more on this later). It defines the future state.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

ClickFunnels

JUNE 10, 2025

While forms are essential tools for collecting information, a true funnel guides visitors through a strategic sequence that builds trust, offers value, and motivates them to act. You’re not just presenting information. Finally, you’ll present the solution they’ve been searching for.

E-commerce 130

E-commerce Real Estate Sales Trust 130

Search Engine Land

SEPTEMBER 17, 2024

Each platform has unique features and audience expectations, so pick the ones that best align with your strategic objectives. Once you know your audience, choose the platforms that match their preferences and content goals. For instance: TikTok : Short-form, trend-driven content for a younger audience.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. All channels have a role to play, and the best strategies often integrate channels strategically to support each other. Create great content: Think strategically.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Search Engine Land

SEPTEMBER 25, 2024

.” PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns. But sticking to what is possible, he said he prefers exact match.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Paid programs present multiple fee structures to cater to different customer preferences and needs. Loyalty programs significantly enhance your company’s financial well-being.

Cross-sell 112

Cross-sell Drivers/motivators Strategize Promote 112

Sales Pop!

NOVEMBER 30, 2024

Potential territory realignments and new account assignments present both new and foregone opportunities as we proceed laser-focused on our pursuits and clients, those current and those likely to become ours on Jan. That said, neglecting at least a review of what’s changed and changing in your markets is foolish.

Transportation 264

Transportation Real Estate Construction Government 264

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights. AI can then perform complex tasks like SWOT analysis.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

SEPTEMBER 18, 2024

Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. This surge signals a dramatic disruption in the commercial media landscape.

Campaign 75

Campaign Represent Strategize Trust 75

Search Engine Land

JULY 25, 2024

Consumer confidence is a measure that gauges the optimism of households and how they feel about their financial stability at present and in the coming months. Optimizing your budget and being strategic about your priorities is essential. Customers’ spending habits often change, and you may have to go against your instincts.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Hubspot

OCTOBER 16, 2024

This allows your team to focus on core business activities such as product development , strategic planning , and customer service. By taking a step back and evaluating what’s needed in the present, you can determine if outsourcing is the right fit for your sales team’s future.

Cold Call 73

Cold Call Sales Price Campaign 73

Hubspot

DECEMBER 2, 2024

Both prospects and reps feel a time-specific kind of pressure towards the end of the year — an urgency that isn't present in most other months. Adjusting your messaging like that can work to your advantage — so long as you do it thoughtfully and strategically. Lean into holidays and end-of-year planning by augmenting your message.

Sales 69

Sales Closing Up-sell Prospecting 69

Sales Hacker

FEBRUARY 7, 2025

Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations. Global Adaptation: Pricing may be localized to account for regional differences in purchasing power and competition.

Price 111

Price E-commerce Cross-sell Profit margin 111

RingDNA

JUNE 15, 2025

Necessary Experience Through Training & Proofs of Concept B2C sales training often amounts to a day of PowerPoint presentations before being sent to the front lines. Not exactly the pinnacle of strategic selling. He felt that it put the clients at ease. Retention, account expansion, and trust are essential in B2B strategy.

B2C 62

B2C B2B Contract Objection handling 62

PandaDoc

MAY 2, 2025

Sometimes, all it takes is rethinking how you present, package, and position what youre already selling. Use pricing tables to clearly display discount structures PandaDocs pricing tables make it easy to present tiered or volume-based pricing directly inside your quotes.

Price 52

Price Drivers/motivators Legal Contract 52

Martech

SEPTEMBER 25, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Securing leadership buy-in for digital marketing Securing leadership buy-in for digital marketing and martech investments requires strategic alignment, data-driven insights and clear communication. Presenting a realistic, well-supported business case.

Objectives and Key Results 120

Objectives and Key Results Trust Technology Technology 120

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Salesforce

OCTOBER 30, 2024

In addition they’ll be able to build campaigns much faster, allowing marketing teams to spend more time strategizing and finding new creative ways to engage with their customers and drive revenue.” Victor Alberto Jimenez Pantoja Solution Architect at Petco AI presents both exciting opportunities and significant challenges.

Campaign 111

Campaign Trust Strategize Promote 111

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Automating operational efficiency The rise of agentic artificial intelligence-based tools and platforms presents situations that both assist and complicate the work of MOps teams.

Government 88

Government Strategize Technology Technology 88

Hubspot

JUNE 16, 2025

Instead of generic inquiries, dig into specifics that showcase your strategic mindset like: What does your top performer do differently than everyone else? Here's how you can make the most of a sales conference: Research attendees in advance to know which companies and decision-makers will be present.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

ClickFunnels

JULY 17, 2025

Not every webpage that presents well on a desktop or laptop will display similarly on mobile devices. Strategically used white space and bold colors for emphasis. As a result, mobile-friendly pages have become a critical part of marketing strategies aimed at users’ personal devices.

Promote 130

Promote Follow-up Start-ups Prospecting 130

SaaStr

JANUARY 7, 2025

Appeal to every board member Recognize that non-founder board members often focus on surface-level metrics like logos and visually appealing pipeline presentations, while operators on boards tend to be more interested in concrete commit numbers and confidence in the sales funnel.

Strategize 109

Strategize Networking Trust Presentation 109