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Global search engine AI innovations: What SEOs need to know

Search Engine Land

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. Cue:’s capabilities and success are down to the LLM behind it, HyperCLOVA X.

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Navigating the evolving martech landscape

Martech

One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” In 2021, more than $35B in funding went to marketing technology companies.

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Why marketing operations leaders have become modernizers

Martech

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. This helped so many of us as it further legitimized the role by proclaiming that you could be both a marketer and a technology leader.

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Communicating martech’s value in a slowing economy

Martech

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Markets, technology and competitors have moved forward. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present.

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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, ”, because I had the same thought.

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9 Sales Presentation Lessons From Steve Jobs’ Iphone Keynote

Gong.io

It’s arguably the best sales presentation of all time, the GOAT if you will. It’s textbook for presentations, specifically ones that are sales in nature. As you watch this Steve Jobs keynote (dare I say, Masterclass), be on the lookout for these 9 sales presentation lessons. Sales Presentation Lesson #1: Demolish the status quo.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Continuing with commerce on social networks, we present the leading platform for managing your profiles.

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