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3 elements of a customer technology strategy

Martech

An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Our analysis shows that the main issue is applying outdated IT principles from non-customer-facing departments to the volatile customer technology environment. Companies use more software.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Consider Dublin, a city with over a thousand years of history.

Territory 118
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JIT Inventory Defined: A 2024 Guide to Just-in-Time Inventory

Salesforce

JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes. By constantly striving to minimize waste and optimize processes, companies can enhance their overall productivity and quality. This can lead to reduced rental costs and increased operational efficiency.

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Retail media networks continue to grow: 2025 predictions

Martech

In 2025, look for AI to help automate the processes and workflows behind these experiences. These models mix in-house technology with third-party solutions. Building on the approaches taken by companies like Chase and United Airlines, industries such as financial services, transportation and hospitality are likely to follow suit.

Retail 122
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Mastering AI and marketing: A beginner’s guide

Search Engine Land

Artificial intelligence or AI, refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include: Learning (the acquisition of information and rules for using the information). AI-powered technologies such as voice assistants (e.g., Processing. What is AI?

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Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth

SaaStr

After Meraki’s acquisition by Cisco, Sekar and several colleagues founded Samsara in 2015 to bring modern technology to physical operations industries that were still using antiquated systems. .” Despite his engineering background, Sekar helped Meraki build a scalable go-to-market engine for their wireless networking products.

Product 103
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The Backbone of Commerce: Exploring the Vital Role of the Trucking Industry

Sales Pop!

In addition to their utility in the transportation of people, trucks also contribute significantly to the world economy’s finances and employment. These processes are vital for the smooth flow of commodities from the point they are made up to when they reach consumers.