SaaStr

MAY 6, 2022

But Covid did create a lot of artificial demand for Cloud products, especially the lockdown phase. — Byron Deeter (@bdeeter) May 5, 2022. Update on cloud software multiples, charted alongside the 10Y and 5 year pre-covid NTM rev multiple average. — Jamin Ball (@jaminball) May 5, 2022. jasonlk) May 6, 2022. #3.

Finance 133

Finance Start-ups Growth Customers 133

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. Read all about it in Google Speaks More About The Farmer Update, AKA Panda Update. ” He was one of the key guys.

Launch 88

Launch Legal Engineering Networking 88

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. The impact of this update was significant – many websites were devastated. The update was so dire that companies even publicly commented they would have to lay off dozens of employees. This constantly updated resource maintained by Joe Youngblood.

Niche 137

Niche UX Follow-up Start-ups 137

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Others should focus on building good products, too.”

E-commerce 95

E-commerce Territory Engineering Networking 95

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . The same report details that September marks the fifth time this year employment cuts were higher in 2022 than the corresponding month a year earlier.

E-commerce 115

E-commerce Technology Technology Contract 115

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Search Engine Land

JANUARY 25, 2023

Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads. Update Confirmed 2012: This was only a data refresh. Twitter planned to test a self-serve ad product later that year. Google Panda 3.2

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

Click Through Rate 135

Click Through Rate A/B testing Retail Strategize 135

Martech

AUGUST 11, 2021

Platforms such as Workato, Mulesoft, Tray.io, Zapier and others were created to address challenges where traditional marketing automation falls short. Google updates policies on targeting minors . Adjusting product experiences for youths. With the Delta and Lambda variants, this trend may continue into 2022.

UX 113

UX CRM Retail Engineering 113

Veloxy

AUGUST 31, 2023

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. Here’s a mentality that top-tier outside sales gurus have.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. MarTech first discussed the shortage in 2022, and the problem hasn’t gone anywhere since then.

Strategize 105

Strategize Strategic planning Entertainment CRM 105

Salesforce

SEPTEMBER 12, 2023

In 2022, over 422 million people were impacted by data breaches in the USA, alone. Your data remains usable to you and your company and can be transmitted between systems and used inside and outside your production environments. Static data masking creates a duplicate copy of a production database with masked data.

Technique 72

Technique Government Start-ups Follow-up 72

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

X-functional 96

X-functional Contract Growth Quota 96

Hubspot

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform. A personalized shopping experience might look like an ecommerce site recommending products based on your previous purchases.

B2B 74

B2B B2C Retail Manufacturing 74

Closing Bigger

MAY 6, 2020

Updated May 11th 2022: In two short years we have seen much of what was discussed in this post happen. I have done some minor edits to update for the past decade. I am doing my best not to read hourly updates in the news or go down any Facebook debate “rabbit holes.” Once again we are into another downturn.

Hospitality 52

Hospitality Price Cold Call Launch 52

PandaDoc

DECEMBER 19, 2022

Prospecting is the process of finding leads that are a good fit for your product or service offering. Doing pitches, handling objections, and going through alignments with decision-makers will result in some deals being closed successfully , while other occasions see potential customers fall through the cracks.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

SaaStr

APRIL 2, 2023

Mistake: Not scaling based upon leading indicators We’ve had 3 periods in history where we scaled up way too fast: Early on, when we thought the enterprise opportunity for Gainsight’s Customer Success product was huge after closing *1* enterprise deal! We had to find a way to keep it updated. For this one deal, we just need to do X.

X-functional 106

X-functional Clients Growth Start-ups 106

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. But if you are ready and set up to use a DXP properly, it can be an incredibly powerful tool for: Updating content across all your channels and platforms. Eventually, something will fall through the cracks. Are you experiencing any of the following?

User Experience 96

User Experience Technology Technology CRM 96

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. 2022: If your competitors outrank you, there's probably a good reason for it. 2012: Don’t Fall Into The Made-For-SEO Website Trap by Eric Enge.

Engineering 94

Engineering Campaign Promote Represent 94

Veloxy

NOVEMBER 29, 2021

There are plenty of disparate solutions for this quandary, however, integrating automation and sales artificial intelligence is by far the most efficient and productive path you can take. Customers are too smart to fall for that, even when their name is used in email subject lines or static photos. Mass email blasts used to work.

Sales 290

Sales Quota Up-sell B2B 290

Outreach

JANUARY 3, 2022

Thousands attended our virtual summit last fall where we empowered revenue innovators by giving them the strategies and tools they need to drive efficient, predictable growth. New Product Capabilities. What's next for 2022? Hosted Unleash 2021 Virtual Summit Series. Watch the recording here if you weren’t able to join.

CRM 40

CRM Pipeline Referrals Growth 40

Search Engine Land

APRIL 7, 2023

Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of lists, and “this product changed my life” content. The demand is huge, no matter what kind of product we’re talking about. State the practical facts (introduce the product/your review outcome) First things first.

Angle 103

Angle Follow-up Trust Product 103

Search Engine Land

JANUARY 22, 2023

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95

Referrals 92

Referrals Hospitality Launch Engineering 92

Search Engine Land

JANUARY 27, 2023

At the end of 2022, Google announced another link spam update dealing with: (Exact) match anchor text links. Google also updated the E-A-T concept in December to ensure that authors with proper first-hand “experience” end up higher in SERPs, hence the new acronym E-E-A-T. Irrelevant links. Foreign language links.

UX 100

UX Objectives and Key Results User Experience Consult 100

Salesforce

FEBRUARY 2, 2023

It’s the collective force behind many products and services that are fast becoming indispensable to modern life. The advent of the steam engine in the 18th century led to the first industrial revolution, allowing production to be mechanized for the first time, and driving social change as people became increasingly urbanized.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Hubspot

MARCH 16, 2020

Even though ecommerce is a booming industry, projected to earn $6 trillion in 2022 , there's still some anxiety for consumers when buying products through a screen. Fortunately, some brands have taken that into consideration, and have come up with a way to let consumers try products and services before purchasing them.

Product 94

Product Appointment Service Retail 94

Sales Hacker

JUNE 16, 2022

2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. Pay for a professional resume writer and LinkedIn writer to update their resume. This does not work in the long run, and quickly falls apart during a downturn. This means focusing on improving productivity per rep. Richard Harris. rharris415.

GTM 93

GTM Pipeline Sales A/B testing 93

PandaDoc

NOVEMBER 25, 2022

Simply put, solution selling means analyzing the customer’s pain points and offering products or services that will address those points. Offer a tailored product or service. The entire premise of solution selling is to address the issues of a specific customer instead of pushing a one-size-fits-all product. Close the deal.

Sell 52

Sell Legal Niche Up-sell 52

SaaStr

DECEMBER 28, 2022

And then … you gotta fall into line. — Jason Be Kind Lemkin  (@jasonlk) December 28, 2022. Note: an updated SaaStr Classic post). Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. You may be right. That’s enough.

X-functional 26

X-functional Growth Follow-up Strategize 26

Martech

DECEMBER 30, 2022

Teams in other verticals fall into one of two groups: The ones for whom December is just the end of the year. 4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. We’ve seen significant investment in email by our clients in 2022. Our teams are helping them get things done.

Retail 24

Retail Strategize Clients Launch 24

Martech

MARCH 15, 2022

On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. This is a direct outcome of the personalization of ad content – since consumers are used to ads being specifically targeted at them, anything that falls short of this metric will be rendered ineffective.

Technology 122

Technology Technology E-commerce Campaign 122

Search Engine Land

NOVEMBER 21, 2023

Still, a potential sea-change in research and production implementation could be on the horizon. These shake-ups may have far-reaching consequences for both the armies of quality raters and potentially the frequency of algorithmic updates we see go live, too. This is not to say evaluation is not a continuous part of production search.

Engineering 140

Engineering Follow-up Presentation Process 140

SaaStr

NOVEMBER 11, 2022

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. So it’s interesting that they knew what they were doing and then, I hadn’t really thought about how Hubspot went… We didn’t get to all of it, but HubSpot has five or six products. This episode is the first half of the session.

Start-ups 72

Start-ups Up-sell Growth Product 72

PandaDoc

MAY 4, 2022

Cons: Since the product was created with the aim of serving SMBs, it does not suit the functions of a large enterprise. Pricing: At the present moment, Freshbooks is available at an offer of 60% off for 6 months — so the pricing falls between $6 – $20/month. You can also access a free 30 day trial. Zoho Books. QuickBooks.

Process 52

Process E-commerce Finance Price 52

Lead Fuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Instead of just relying on social media and search engine optimization to promote a businesss products or services, it has become necessary for marketers to also use email lists in order to generate regular newsletters and notifications.

B2B 52

B2B Objectives and Key Results Drivers/motivators Campaign 52

Search Engine Land

DECEMBER 28, 2022

As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? We also had our usual share of algorithm updates, new tools and features, acquisitions, and plenty more changes. Google updated several Feature Guides help documents: Article (author markup best practices).

Engineering 105

Engineering Launch Healthcare Appointment 105

Martech

FEBRUARY 4, 2022

Now that we have that out of the way– let’s jump into the January 2022 Marketo Release Notes along with a few more references to popular culture along the way. ” Now that you better understand the product, the feature release includes new call outcomes. Landing page details facelift. Why we care. Why we care.

User Experience 113

User Experience Campaign Government Contact 113