Search Engine Land

JUNE 28, 2023

While value-based bidding has become a staple for ecommerce and retail brands, non-retail verticals have struggled to incorporate it effectively into their holistic PPC strategies. Making value-based bidding work for non-retail brands Most ecommerce and retail brands can seamlessly update their bidding strategies to value-based models.

Retail 82

Retail Appointment Healthcare Finance 82

Sales Pop!

AUGUST 24, 2021

For many retailers, SEO, or search engine optimization , is one of the most important aspects of running an eCommerce business. Petco, a pet supply retailer, has done a great job of incorporating the right keywords into the copy on their cat food product page. If your site doesn’t provide a positive experience, you won’t rank.

UX 130

UX Retail User Experience Engineering 130

Veloxy

MARCH 1, 2021

It harnesses customer data during purchases to instantly customize user experience online. Just like most retailers around the world, Tesco also uses a Clubcard to reward its most loyal customers. One of the reasons for this is their advanced CRM system. For many people, this is quite convenient. 4: Tesco CRM.

Customer Relationship Management 204

Customer Relationship Management Relationship Management Customers CRM 204

ConversionXL

JULY 3, 2014

Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding. As the man in charge of Apple’s retail stores previously, he blindly instituted a plan based on what worked elsewhere without testing and apparently without taking into account what drove his customer base to shop.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Lets explore how hyper-personalization works, why its a must-have for your business, and practical steps to integrate it into your strategy.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

ConversionXL

JULY 24, 2014

Different customers engage with a retail site in different ways. There are several vendors that help retailers create models to track & understand customer behavior like Alteryx , Attivio , Lattice , SAS , etc. Promotions are a must-have for a retail business to succeed but it’s not easy to get them right.

Conversion 118

Conversion Retail Price Promote 118

Martech

SEPTEMBER 11, 2023

In May, he purchased and became CEO of online retailer Homethreads. We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what?

Customers 116

Customers Retail Real Estate User Experience 116

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? AI for improved experience and operational efficiencies. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023.

Retail 123

Retail Technology Technology Conversion 123

Martech

NOVEMBER 28, 2023

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time. The takeaway for marketers is clear.

Customers 113

Customers Intrinsic User Experience Retail 113

Martech

SEPTEMBER 12, 2024

Dig deeper: What is customer experience and why does it matter? AI-driven experiences to better serve customers and employees Luxury beauty and home retailer L’Occitane en Provence uses digital experiences to connect and maintain customer contact. But, the company also wants to leverage its in-store experience.

Customers 127

Customers Retail Education Contact 127

Search Engine Land

OCTOBER 4, 2023

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January.

E-commerce 119

E-commerce User Experience Retail Engineering 119

ConversionXL

SEPTEMBER 3, 2014

This lack of focus on using data to understand the customer and retain business is neither a recent occurrence nor confined to traditional retailers. For retailers, a common touchpoint would be a product description page – in a business selling services it could be anything from a pricing page to a contact form.

Customers 127

Customers Retail User Experience Cross-sell 127

Martech

APRIL 7, 2022

Sitecore Send, the personalized email solution, has an improved user experience and functions in six additional languages, based on Moosend capabilities. Building on Reflektion, Sitecore Discover has enhanced the appearance of its Commerce Engagement Console with an improved user experience and more control over merchandising.

E-commerce 103

E-commerce Product Healthcare Manufacturing 103

Search Engine Land

NOVEMBER 16, 2023

In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages.

E-commerce 108

E-commerce Product Retail Drivers/motivators 108

Sales Pop!

MARCH 29, 2023

In today’s digital age, eCommerce has become the backbone of the retail industry. However, it’s important not to overuse pop-ups as they can be annoying and lead to a negative user experience. The convenience of online shopping has made it a popular choice for consumers worldwide.

User Experience 130

User Experience Retail Promote Engineering 130

Sales Pop!

NOVEMBER 10, 2024

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. This approach improves the user experience and increases the chances of customers finding products that truly meet their needs.

Angle 130

Angle UX User Experience Price 130

Search Engine Land

SEPTEMBER 21, 2023

Compare and Decide Ads will run across all verticals that have relevant feed data, including retail, travel and auto. It's important to keep up-to-date with new ad products and targeting tools to ensure you are delivering the best possible user experience and reaching high-value customers. What has Microsoft said?

Retail 109

Retail User Experience Represent Launch 109

Search Engine Land

SEPTEMBER 15, 2023

If your operation cannot keep up with demand (very common for retailers in Q4), then you’ll have to make decisions. Let orders back up until you can get to them (this can often lead to a bad user experience). Delivery component: This is primarily relevant if you have hard goods, or you’re using personnel to provide a service.

Pharmaceutical 122

Pharmaceutical Retail Hospitality Growth 122

ConversionXL

JULY 28, 2020

Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. Why nudges work online. Image source).

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

MARCH 13, 2019

Nike’s B2B arm, on the other hand, partners with select brick-and-mortar apparel retailers, including high-end boutiques for its limited edition sneakers and chains like Foot Locker for its popular Jordan line. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. Image source ). Image source ).

B2B 130

B2B B2C Retail X-functional 130

Hubspot

JANUARY 4, 2021

In this post, I'll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic. Users can virtually try on lipsticks, eyeshadows, and other cosmetic products from the comfort of their homes. Search Engine Engagement Metrics. Lead Magnets.

User Experience 101

User Experience Retail Engineering UX 101

Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Direct links take people from a Pinterest ad to a retailer’s website in just a single click.

Product 121

Product Retail Entertainment User Experience 121

ConversionXL

DECEMBER 4, 2014

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. ” The retailer spent hundreds of millions redesigning stores for a cleaner look. Seems like a shitty deal, doesn’t it? This happens to big sites too. .

Conversion 124

Conversion User Experience A/B testing Launch 124

Search Engine Land

JULY 28, 2023

The new tool enables retailers to input their customer support information and returns policy. Giving them the ability to quickly and easily search for these details within Merchant Center can improve the user experience and help build trust. Google has launched a new customer support feature on Merchant Center. Why we care.

Customers 90

Customers Retail User Experience Trust 90

ConversionXL

NOVEMBER 28, 2011

DueMaternity.com, an online retailer of items for pregnant women and new mothers, boosted their conversion rate by 27% thanks to 360° rotating images. Images improve readability and general user experience (breaks patterns, catches attention, eye candy, worth 1000 words etc). times more than British women!

Conversion 134

Conversion CTR E-commerce Retail 134

ConversionXL

JULY 22, 2014

In this case, instead of showing a “no results found” page, try Matt Cutt’s recommendation of showing a “related products” page (at least for smaller retailers) or a “temporarily out of stock” option, if you plan on carrying the item again.

Non-Profits 125

Non-Profits User Experience Retail Conversion 125

Search Engine Land

SEPTEMBER 6, 2023

With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. You might need to expand your definition of the “holiday season” altogether.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Salesforce

AUGUST 17, 2021

I recently met with Ashley Fortman, experience strategist at Salesforce, and Donna Mull, CRM director of omnichannel at footwear retailer Rack Room Shoes, to discuss how to build brand loyalty through year-round holiday marketing that creates the kinds of personalized messaging experiences customers crave. Are you holiday-ready?

E-commerce 98

E-commerce Retail User Experience Growth 98

Search Engine Land

MAY 21, 2024

Retailers can integrate short-form product videos into ads, virtual try on allows shoppers to see how tops fit different body types, and 3D show spins. Google tests AI-powered ads for complex purchases Google is testing giving consumers an interactive experience upon getting their search results. Time will tell. Why we care.

Retail 109

Retail Campaign User Experience Product 109

Sales Pop!

JUNE 14, 2024

It operates an online platform that helps simplify the supply chain for restaurants, bars, and small retailers by facilitating the direct procurement of agricultural products from farmers. Frubana Frubana is a B2B startup from Bogotá, Colombia, founded in 2018.

Agriculture 130

Agriculture Manufacturing Technology Technology 130

Martech

AUGUST 30, 2022

So merely adequate experiences aren’t enough to differentiate one brand from another. During the pandemic, more people became accustomed to conveniences like buy-online pick-up-in-store or curbside deliveries from restaurants and retail locations.

Customers 110

Customers Retail Repeat business Service 110

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. Some 71% of U.S.

Trust 125

Trust Retail Appointment Contact 125

Salesforce

SEPTEMBER 10, 2021

Retailers continue to hold all the cards, charging a premium for shelf space, demanding on-time, in-full shipments, short-paying the brands, and demanding increasing trade spend. According to RBC , post-pandemic, large retailers intend on redirecting trade dollars to support their own digital footprints for consumers.

Promote 98

Promote Retail Government Strategize 98

ConversionXL

AUGUST 18, 2013

Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. According to Strangeloop , who tested the load times of the top 2,000 retail websites, web pages keep getting bigger, the average site takes 10 seconds to load. Website speed matters.

Conversion 131

Conversion Objectives and Key Results Retail User Experience 131

Hubspot

SEPTEMBER 25, 2019

For example, if you work in retail, you might ask a colleague to listen while you greet a customer and inquire whether they’re looking for anything in particular; then have that colleague provide feedback on the interaction. If you do not have experience using a CRM, check out this ultimate guide to learn the basics.

Retail 101

Retail CRM Sales Up-sell 101

Search Engine Land

DECEMBER 28, 2023

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. Microsoft Advertising Network for retail rolled out in the US in September.

Retail 116

Retail X-functional Launch Non-Profits 116