Partners in Excellence

APRIL 8, 2024

The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. Our fixation on mechanizing everything in selling, minimizing the human connection, and our failure to connect with customers on their problems/challenges.

Quota 112

Quota Trust Pitch Up-sell 112

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 121

Product Contract Drivers/motivators SQL 121

ClickFunnels

OCTOBER 12, 2021

#1 Create a Lead Generation Strategy #2 Create a Super Valuable Lead Magnet #3 Build a Lead Generation Funnel #4 Increase Lead Quantity #5 Improve Lead Quality What Is the Opportunity Cost? A lead is a potential customer who has: Expressed an interest in your product or service. What Is a Lead? What Is Lead Generation?

Lead generation 244

Lead generation Contact Contract Price 244

PandaDoc

MAY 8, 2024

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings.

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

SaaStr

NOVEMBER 24, 2022

After experiencing the pain of managing software subscriptions first-hand, Cristina, Cledara ‘s Founder and CEO, decided to build a platform that was 100% focused on the customer and solved that very issue. Insight Assurance is a professional services firm providing cybersecurity compliance, risk management, and tax services.

Finance 77

Finance Government Consult Service 77

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 107

B2B Growth Customers Cross-sell 107

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

Engineering 117

Engineering Growth Education Territory 117

Martech

MARCH 21, 2023

Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization. The average company is wasting 35% of their budget on cloud and SaaS tools. The result? Dig deeper: My stack is bigger than your stack, so what?

X-functional 80

X-functional Negotiate Contract Technology 80

SaaStr

SEPTEMBER 15, 2020

As a growing SaaS company, there is a lot to think about in a day: How is my ARR doing? vary on how they handle sales tax and SaaS. Reduce the risk of audits (and possible back taxes). The most effective way to reduce your risk of an audit is to file your tax returns on time and accurately. . Here’s why you should. .

Non-Profits 105

Non-Profits Legal Sales Finance 105

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries. SEO customer acquisition cost. One of my favorite metrics to calculate is SEO customer acquisition cost (CAC). See terms.

Non-Profits 102

Non-Profits Conversion Campaign Start-ups 102

SaaStr

DECEMBER 21, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Their product increases enrollment and utilization while reducing employee costs and providing a substantially better experience. #2. Check that out here. Why did you do the deal?

Gambling 89

Gambling GTM Legal Contract 89

Sales Pop!

NOVEMBER 2, 2022

Cost Effective Ways to Streamline Payments to Vendors. The following are a few of the most cost-effective methods: Automate Invoice Payments. Another cost-effective way to streamline payments to vendors is to set up direct deposit. Use a Payment Processing Service. Reduce Errors. Set Up Direct Deposit.

Follow-up 52

Follow-up Represent Service Price 52

Search Engine Land

APRIL 24, 2024

Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services.

Legal 104

Legal Contract Gambling Lead generation 104

Gong.io

JUNE 29, 2022

Beating customer churn is how the best-of-the-best Customer Success orgs shine. So how can you help your customers achieve value faster? How can you increase engagement for your software as a service (SaaS) app? With an effective SaaS onboarding process. What is SaaS onboarding? Reduces churn rates.

Process 62

Process Follow-up Start-ups Customers 62

SalesLoft

OCTOBER 13, 2023

Do this one thing right now to reduce churn Churn is the bane of every SaaS business, and it’s becoming more of a challenge than ever. And that one thing is… Invite your customers to customer education events or certification courses. The data is clear — when customers attend these events, only 1.4%

Education 52

Education Strategize Consult Service 52

Hubspot

NOVEMBER 27, 2023

In this economy: With high inflation and financial uncertainty, any cost-cutting measure is a good measure. ♻️ Greener minds: Gen Zs are stewards of a circular economy, and they’re fixing stuff to lower carbon footprints and reduce waste. So an online repair concierge with top-notch customer service might just make it big.

Niche 52

Niche Appointment Manufacturing Government 52

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. I’ve worked with numerous start-ups that used outsourced accounting services with zero SaaS experience, and these firms didn’t even recognize automatic upsells, additional seats, etc.

Finance 128

Finance Contract X-functional Start-ups 128

Hubspot

SEPTEMBER 27, 2023

Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. The initial response is promising, with customers signing up left and right. Customers are complaining about billing errors, experiencing delays in service activations, and struggling with subscription changes.

E-commerce 61

E-commerce Price Cross-sell Finance 61

SaaStr

OCTOBER 25, 2021

A short, paid pilot is a great way for a customer to force a new vendor to prove themselves. But the reason the exception worked was the customer stakeholder truly deployed the resources to make it work. “Regular price increases for SaaS” — Benjamin Irvine. For it to work, the set up cost has to be $0.

Price 113

Price Contract Referrals B2B 113

SaaStr

SEPTEMBER 21, 2021

Fintech entered the SaaS landscape with startling speed, and it’s continued to pervade every piece of our lives. In this era, entrepreneurs were exploring the merging of financial services with technology. Digital financial tools enhance the customer experience and ultimately make businesses more money. Reduced business costs.

Finance 68

Finance Technology Technology Strategize 68

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate.

Campaign 52

Campaign Trust Promote Presentation 52

ConversionXL

SEPTEMBER 13, 2017

You’ve been acquiring a ton of customers lately for your SaaS company. More customers, more money. So you throw your energy into your customer funnel. Why do customers leave, or use the service less, often without saying anything? What you’re experiencing is customer churn. What is customer churn?

Customers 110

Customers X-functional Price UX 110

Lead Fuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. To make sure every visit counts by turning casual browsers into loyal customers.

Conversion 52

Conversion A/B testing User Experience Technique 52

ConversionXL

NOVEMBER 15, 2016

That said, there are some key differences in how experts approach SaaS conversion optimization. That way, this guide can act as a home base, a baseline knowledge center to learn about optimizing your SaaS company. How is Optimization Different for SaaS? How is Optimization Different for SaaS? Reducing churn rate.

Conversion 113

Conversion UX Cross-sell Profit margin 113

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. Namely that keeping your customers sweet is, above all else, the name of the game. If you’re running an SaaS development firm, this is relevant to you as well.

Service 59

Service Customers Clients Contract 59

InsightSquared

MAY 7, 2019

Sales is the engine driving SaaS company value. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. Typical SaaS Sales Metrics. Customer lifetime value (CLV). Customer churn or retention rates. Sales is the Growth Engine. The Key Metric: Average Sales Cycle.

Product 102

Product Territory Contract Sales 102

Martech

DECEMBER 27, 2022

That’s because the customer will change. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. AI will also increasingly be used for content marketing.

Retail 93

Retail Appointment Price Strategize 93

Salesforce

JANUARY 24, 2024

Elements of a successful cold call Hone your cold call strategy Cold call script examples How to write your own cold call script Cold calling tips Never miss another red flag in a sales call See how Einstein Conversation Insights assists you in sales calls — with intel into what customers are saying. Watch the demo What is a cold call?

Cold Call 69

Cold Call Prospecting Objectives and Key Results Sports 69

PandaDoc

APRIL 17, 2024

It can help you control costs. These all add up to increased costs. Better cost management Businesses need to be cost-efficient. The CMS can calculate labor and material costs automatically, and you can monitor costs as the project proceeds. It’s your go-to location for everything related to contractors.

Contract 52

Contract Construction Government Legal 52

PandaDoc

APRIL 17, 2024

It can help you control costs. These all add up to increased costs. Better cost management Businesses need to be cost-efficient. The CMS can calculate labor and material costs automatically, and you can monitor costs as the project proceeds. It’s your go-to location for everything related to contractors.

Contract 52

Contract Construction Government Legal 52

SaaStr

MAY 27, 2024

He says that there are three main reasons for this: The cost of customer acquisition has gone up. Customers are more demanding. Customer references should be used to confirm an investor’s positive impression of a company, not to change their mind about an investment. The competition is more intense.

Growth 74

Growth Price Market share Start-ups 74

SaaStr

AUGUST 8, 2021

Chris Britt, CEO and Co-founder of Chime built a company that was focused on a customer base and customer behavior that investors hadn’t yet caught onto—debit card transactions among middle-income Americans. By knowing who their customer is, they’re able to reduce friction and be helpful. Don’t break the wrong rules.

Trust 103

Trust Product Start-ups Promote 103

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration.

Go To Market 52

Go To Market GTM Promote Technique 52

PandaDoc

DECEMBER 21, 2020

Companies following Software as a Service (SaaS) business models can face challenges regarding generating revenue and growth. The issue is that success is tied to customer renewal rates. SaaS businesses provide services across online markets that are saturated with software offering similar services.

Clients 52

Clients Contract Service Trust 52

ConversionXL

NOVEMBER 27, 2018

For Basecamp—and other SaaS companies offering free trials—getting a customer to start using their trial is a priority. Our psychological default is for “ post-purchase rationalization ,” a cognitive bias whereby someone who has purchased a product or service overlooks any faults or defects to justify their purchase.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

SaaStr

JANUARY 15, 2021

Segmentation allows you to find cost-effective marketing channels for a specific audience and will help reduce some of the waste. Let’s assume you are trying to segment leads for a SaaS business in the sales productivity space. After all, it is hard to build trust before a customer buys. Conclusion.

Lead generation 74

Lead generation Trust Prospecting Campaign 74