Search Engine Land

MAY 6, 2024

By analyzing metrics, keywords, competitive landscape and user paths, you can identify opportunities to improve targeting, messaging, budgets and overall campaign performance. Or a need to refine your landing page experience. So many valuable insights can be found by delving deeper into the user journey of your customers.

CTR 85

CTR Objectives and Key Results Click Through Rate Campaign 85

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. Everything is defined by customer interactions, from how they find Harness to becoming a customer. The user and the buyer. .

GTM 93

GTM Product Education Growth 93

Search Engine Land

DECEMBER 6, 2023

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. B2B SEO tips for the Awareness stage 1.

B2B 99

B2B B2C CRM Engineering 99

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 106

Objectives and Key Results X-functional Intrinsic Construction 106

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. Sensible vs. sensitive data targeting. As users of all this tech, we know all too well when marketers overstep.

Customers 133

Customers Cross-sell Retail Prospecting 133

Search Engine Land

APRIL 24, 2024

Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services.

Legal 102

Legal Contract Gambling Lead generation 102

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 vs. $1.80, which is a big difference. How to use community as a driver of product-led growth.

E-commerce 92

E-commerce Referrals Growth Quota 92

Outreach

JULY 8, 2021

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. They want a brand that makes them feel valued.

User Experience 105

User Experience UX Customers Objectives and Key Results 105

Martech

OCTOBER 21, 2021

Remember all the debates about marketing cloud vs. best-of-breed solutions? We have CX suites encompassing marketing, sales and service. See below for Real Story Group staking out a new battlefield: Platforms vs. Products. Is platforms vs. products replacing suites vs. best of breed? . Editorial Director.

Appointment 102

Appointment Territory Sports Networking 102

Salesforce

DECEMBER 4, 2023

When customers contact your service team, they want help fast. According to our research, 81% of customers expect faster service as technology advances. You need a customer support strategy that can help you keep up. Customer support plays a major role in customer retention.

Customers 64

Customers Contact Customer Relationship Management Service 64

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP vs. buyer persona: Which is the way to go?

B2B 119

B2B Customers Appointment Objectives and Key Results 119

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Strategize 108

Strategize B2B Legal Launch 108

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Everybody wins!

Trust 102

Trust Education Service Entertainment 102

PandaDoc

MAY 8, 2024

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C? By medium-sized businesses, we mean firms in the 100-999 employee range.

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

SaaStr

JANUARY 18, 2022

No matter whether your business has two clients or two thousand, you want to give them the best customer experience possible. But how can you build a product that provides a superior experience across vastly different scales? . Their success as a business has been grounded in how they prioritize the success of their customers.

Customers 99

Customers Product UX Territory 99

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. A custom content delivery network (CDN) that guarantees 100% uptime.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ConversionXL

DECEMBER 9, 2022

Intuitive design means that when a user sees it, they know exactly what to do. Design is intuitive when users can focus on a task at hand without stopping, even for a second. In the end, an intuitive design focuses on experience. A non-intuitive design steals the focus of the user. Current knowledge vs. target knowledge.

Objectives and Key Results 116

Objectives and Key Results Contact Drivers/motivators Retail 116

SaaStr

DECEMBER 30, 2022

Having a unique product doesn’t guarantee that users will buy it, but it starts with building an initial user base and expanding it further. You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. Selling to SMBs.

Niche 78

Niche GTM Customers Growth 78

Salesforce

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. Let’s say you’ve been tasked with writing a page around “customer service.” Are you certain there are enough potential customers searching for this term? Our custom cigar humidors are handmade.

Service 105

Service Presentation Follow-up Contact 105

Martech

NOVEMBER 3, 2022

First-party vs. third-party data. An example of a first-party cookie is Marketo Munchkin, which Thao describes as “a script that’s provided to the customer and consumer to place directly on their web in order to track activity and engagement.”. Use a quiz, game or interactive questionnaire where users provide information.

Gaming 109

Gaming Promote Process Customers 109

Salesforce

DECEMBER 20, 2023

Innovate with AI, responsibly With built-in intelligence, Einstein AI helps your teams engage with empathy, increase productivity, and scale customer experiences. Poll customers both directly and indirectly via ‌service agents that resolve inquiries. Think HIPAA in healthcare and customer protection in financial services.

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Search Engine Land

SEPTEMBER 6, 2023

Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Experience, expertise, authoritativeness, and trust ( E-E-A-T ). Reputation of the website and content creators.

Niche 132

Niche Technique Campaign Contact 132

Heinz Marketing

MAY 22, 2023

To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B 106

B2B B2C Entertainment Education 106

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. billion users worldwide, bringing in over $29 billion in ad revenues annually. Vertical videos allow users to watch a video in full screen without having to rotate their phone.

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Martech

JUNE 15, 2022

Primacy of customer data. Effectively managing customer data is table stakes for prospect and customer digital engagement. Getting on top of customer data management will likely become a decade-long (or more) pursuit. This is not a blanket indictment of trying to tailor more effective user experiences.

UX 126

UX Technology Technology User Experience 126

Salesforce

AUGUST 10, 2022

Your digital storefront is the online representation of your brand; it’s the user-facing website where shoppers browse and purchase your products. A headless transformation separates the front end (your storefront and user experience) from the back end (your data and business logic). The best place to start?

Negotiate 96

Negotiate User Experience UX Represent 96

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. DMPs collect data related to: Customer demographics. Purchasing history. Website clicks.

Campaign 95

Campaign Pipeline Customers Service 95

Search Engine Land

NOVEMBER 13, 2023

business-specific data inputs, ad creative, landing pages, sales experience, etc). Think about users’ state of mind when searching for something specific on Google versus the endless scroll associated with social media networks like Facebook or Instagram. Allow you only to see data and settings you can control, whether in part or full.

Campaign 109

Campaign Lead generation Conversion Growth 109

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking? via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. It’s focused on doing more than selling products or services.

E-commerce 110

E-commerce B2C Finance Referrals 110

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

B2C 116

B2C Retail B2B Campaign 116

PandaDoc

NOVEMBER 10, 2023

Businesses can deliver fast, accurate, customized quotes that ensure data accuracy, accelerate deal closure and drive higher revenue. CPQ vs. quote management Another close but distinct concept is configure, price, quote (CPQ) software. These quotes are then ready to send to customers.

CRM 52

CRM Price Legal Represent 52

ClickFunnels

NOVEMBER 18, 2021

One that will appeal to your target market, compel them to take action, and drive them seamlessly toward becoming a customer. Unless you’re ready to dish out a lot of dolla’ bills to create your own custom quiz… we recommend using one of the three quiz builders below. They’re user-friendly and get good conversion rates.

Lead generation 252

Lead generation Consult Conversion Gaming 252

Salesforce

JANUARY 27, 2023

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. When there are challenges, that’s the most important time to innovate, because that’s when customers expect new, value-added experiences. Need proof? The right technology investments can help.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Search Engine Land

APRIL 18, 2023

Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. The search landscape The key to making an educated SEO vs. PPC decision is understanding the makeup of the search engine result pages (SERPs) for the keywords that matter to you. SEO or PPC?

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. In the past, simply providing a quality product or service was enough. Now everywhere you look, customer engagement is the topic of discussion. What is Customer Engagement?

Customers 88

Customers Up-sell Promote Service 88