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Why It’s Easier for Second-Time Founders to Raise Venture Capital. Even With Nothing Even Built Yet.

SaaStr

They know how to build strategic partnerships, and will get the benefit of the doubt here. The Samsara founders sold their first start-up, Meraki, for $1B. First timers will struggle here, by contrast, for many many years. They know how to grow quickly once they have product-market fit. They know how to fundraise.

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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

While ServiceTitan started as an SMB-focused platform, theyve steadily moved upmarket. This efficiency is driven by their tailored go-to-market engine, which includes high-velocity inbound marketing, strategic partnerships with private equity firms, and a dedicated sales team for upselling Pro products and FinTech solutions.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

What was once a simple SaaS transaction — buy a license, get trained, start using — no longer fits. Up to 65.7% To evolve beyond the transactional model, SaaS vendors must start embedding, not just integrating. Participating in strategic planning conversations — not just support tickets.

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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. plates up traditional and digital marketing to serve a broad demographic Replacements, Ltd.’s Who are your advocates?

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.