Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon. “The

Non-Profits 135

Non-Profits Engineering Price Market share 135

Partners in Excellence

NOVEMBER 21, 2024

For years, there have been hints, tips, technologies. How we reduce our selling cycle. How we leverage technologies to reduce the time we spend on administrative tasks. There are 1000s of technologies offering ways to cut the time we had to spend in doing our work. And AI has amped it up to another level.

Objection handling 126

Objection handling Technique Up-sell Technology 126

Martech

DECEMBER 4, 2024

.” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. Zaw’s LinkedIn article lists six important traits to look out for in B2B influencers as identified by 1,700 technology buyers across the U.K.,

B2B 121

B2B B2C Entertainment Niche 121

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g.,

Customers 116

Customers A/B testing B2C Cross-sell 116

Veloxy

JUNE 23, 2021

For most companies, selling virtually has become the new norm. And although some have taken to virtual selling like a fish to water, more and more businesses are struggling to adjust. So, how can we work on fixing a lot of these virtual selling challenges? 10 Steps to Building a Virtual Selling Team. Stop waiting.

Sell 317

Sell Education CRM Up-sell 317

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. By fine-tuning these, you can better meet customer needs.

Cross-sell 112

Cross-sell Customers UX A/B testing 112

Martech

AUGUST 19, 2024

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. The cost-conscious decision-maker As with many other types of selling, some areas of tech appear to be a race to the bottom. Everyone was eager to adopt new technology and had high expectations for what that technology would do. Processing.

B2B 121

B2B Contract Consult Price 121

Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Also, please list up to three martech tools needed to measure marketing and sales costs, as well as other costs relevant to CAC.

Customers 112

Customers Commission Customer Relationship Management Retail 112

Iannarino

JULY 30, 2021

The Gist: Over time, our technologies have taught us to prefer asynchronous communication mediums. In fact, many older communication practices have been replaced by more efficient technologies , even though they are not nearly as effective as the mediums we’ve allowed them to replace. Old-School Beats New-School.

Technology 306

Technology Technology Clients Meeting 306

Martech

SEPTEMBER 6, 2024

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. Email: Business email address Sign me up!

Government 117

Government Legal Advertising/ Marketing Market share 117

Martech

OCTOBER 22, 2024

Technology stack Leads using technologies that integrate with or complement your solution should receive additional points. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring. Processing.

Cross-sell 123

Cross-sell Lead generation GTM Territory 123

Martech

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 111

Cross-sell Drivers/motivators Strategize Promote 111

Sales Gravy

JUNE 18, 2025

When Robots Try to Sell It's Not Authentic Remember when email prospecting worked? They could fake voicemails using voice cloning technology. We can sense inauthenticity from a mile away, even when the technology is nearly perfect. It can't pick up on the subtle hesitation in someone's voice that signals an unspoken objection.

Up-sell 98

Up-sell CRM Follow-up Technology 98

Iannarino

JUNE 29, 2021

You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. As they went from selling products to selling “solutions,” salespeople had to identify and solve each client’s specific problems.

Clients 344

Clients Price Prospecting Service 344

Partners in Excellence

NOVEMBER 5, 2024

If selling reduction in admin time/tasks represents a few percent of their overall expenses, they may have bigger fish to fry. That doesn’t mean our solutions aren’t important or that we should give up, we have to focus on the people the solution impacts the most, getting their support to invest in those solutions.

Represent 125

Represent Up-sell High impact Gaming 125

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. They’ll freak out, won’t they?

Trust 127

Trust Customers Real Estate Technology 127

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Non-Profits 125

Non-Profits Legal Trust Technology 125

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Email: Business email address Sign me up! It could be a boon for advertisers, too. Processing.

Retail 116

Retail Service Networking Technology 116

Sales Gravy

MAY 28, 2025

The tighter your route planning, the more selling time you create and the less windshield time you waste. You can also set up your phone so contact numbers are easily accessible with voice commands. Hands-free follow-up calls: Use voice-to-text features to send follow-up messages to prospects or customers.

Territory 94

Territory Appointment Legal CRM 94

Partners in Excellence

JANUARY 23, 2025

Anyone entering into selling immediately sees the obsession we have with numbers. They create revenue models, bow ties, and related models reducing selling to a math equation. Despite ramping up the numbers, increasingly we are not achieving our goals. What if we started thinking of selling as a human game?

Gaming 123

Gaming Up-sell Quota Pitch 123

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Profit is the long-term metric Im signing up for. Email: Business email address Sign me up! The best marketers sell every day of their lives. We need to get wet and get in the game.

B2B 113

B2B GTM Commission Drivers/motivators 113

Partners in Excellence

JUNE 5, 2025

We sell change, yet we don’t change what we are doing. And because we aren’t changing, the people we want to sell change to want to change, but don’t want our help. Just look at our tech stack, we are leveraging technology to change the way we sell.” We sell and implement change!

Sell 103

Sell GTM Up-sell Follow-up 103

Iannarino

AUGUST 1, 2021

But in more cases than not, you’ll still need to sell. When what you sell is simple enough that the client can buy without any help, you don’t need salespeople; you just need effective marketing. Neither the new lead nor the old one will benefit from a salesperson who is not prepared to do the work of selling.

Intrinsic 343

Intrinsic Clients Contact Contract 343

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Sales Pop!

MARCH 19, 2023

Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” Another CRM giant, Microsoft Dynamics, is also standing behind similar claims—that AI functionality can sell in place of sales reps. Sorry, guys, you’ve got this way wrong.

Construction 244

Construction CRM B2B Technology 244

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Sales Reps are swamped with 1,400 non-selling hours every year. Prove it to me Sign up for free 1. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration.

Product 130

Product CRM Price Objectives and Key Results 130

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Objectives and Key Results 245

Objectives and Key Results Cross-sell Sales Technology 245

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

Hospitality 87

Hospitality Healthcare Represent Strategize 87

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use. We predict that this next wave of contextual targeting Contextual2.0

Negotiate 128

Negotiate Advertising/ Marketing Cross-sell Technology 128

Martech

SEPTEMBER 20, 2024

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

GTM 113

GTM Product Cross-sell Profit margin 113

Martech

JULY 11, 2024

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. Email: Business email address Sign up now Processing.

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Just dump in the data, the customer didn’t have to clean it up much, we could do that. This is where the true power of the humans and the technology come together. They were eager to start.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

SaaStr

OCTOBER 23, 2024

Selling to Multiple Stakeholders If you sell into the Enterprise, you understand there are different stakeholders. If you screw up one payment, customers are going to be angry. The entirety of your company’s history of bill transactions is hard to build up again. This is true for BILL. 1% of GDP goes through BILL.

Customers 123

Customers Networking UX Engineering 123

Veloxy

DECEMBER 28, 2023

However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. and embark on this journey to master the art of field selling together! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 25, 2024

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” But there are some technologically remarkable activations in NEWU’s portfolio. ” The books were not an afterthought. Processing.

E-commerce 119

E-commerce Hospitality Angle Sports 119

Martech

NOVEMBER 19, 2024

Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. In B2B, sometimes over-selling means customers perceive a high risk of disappointment and avoid the product. Processing.

B2C 127

B2C B2B Drivers/motivators Campaign 127