Martech

APRIL 16, 2024

And you’ve probably been wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds?

E-commerce 107

E-commerce Hospitality Customers Strategize 107

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? First, be honest about why. More on that here : When You Fall Out of Product-Market Fit (Updated) Second, focus on the customers you do have and making them super happy. But in the end, most of your customers will come from your existing customers.

Referrals 112

Referrals Growth Promote B2B 112

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms.

Engineering 97

Engineering Networking Clients Construction 97

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Does this company actually care about me?’

Trust 117

Trust Customers Healthcare Service 117

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand.

Niche 137

Niche Intrinsic Campaign B2B 137

Partners in Excellence

FEBRUARY 12, 2024

Somehow, our customers are lost in the process. What does this mean? It’s not just about what’s happening in their business—their problems, their opportunities, their challenges. It’s not just about how they navigate their buying process. Change and buying is about so much more.

Customers 114

Customers Negotiate Pitch Trust 114

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Know what you need and why. What are the use cases for it? Don’t let the potential end product decide what you need to do.

Contract 104

Contract Legal Price Technology 104

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. Why does this matter in the world of AI?

Product 97

Product Government Healthcare Growth 97

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds? Even faster?

E-commerce 81

E-commerce Hospitality Strategize Follow-up 81

Martech

MARCH 12, 2024

The “What Will You Design Today?” Why we care. Something we’re keen to do as we move into the B2B space is that we think about it as ‘B2H’, or business-to-human, because we all are humans at the end of the day,” Canva’s Executive Creative Director Cat van der Werff told MarTech. “I What Will You Design Today?”

B2B 117

B2B Customers Teamwork Campaign 117

SalesLoft

APRIL 25, 2024

Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. Chris Turner and Rebby John get this question a lot: what does a sales engineer do? Chris: When you boil it all down, my job is to care.

Engineering 52

Engineering Sales Education Finance 52

SaaStr

OCTOBER 3, 2023

Dear SaaStr: What Does A Salesperson Need To Do To “Earn Your Business”? Sales in SaaS, done well and done right, is about adding true value by solving a customer / prospect’s important problem. This is why the best sales execs have real relationships with their customers.

Negotiate 113

Negotiate Price Prospecting Sell 113

Search Engine Land

MAY 3, 2024

Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] – mostly generic pages, a homepage and even a Wikipedia article. You should write about your most important services on each page and link to the generic service pages if needed to provide more context.

Service 97

Service Trust Clients Cross-sell 97

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Still, it is good to do your research.

Strategize 138

Strategize Launch Start-ups Engineering 138

Partners in Excellence

OCTOBER 9, 2023

I’d really appreciate your feedback and ideas. Regular readers know I go through alternating phases of being very optimistic about the future of our profession and the hope that I carry for the impact we can have with our customers, our companies, our peers, and our communities.

Consult 108

Consult Start-ups Conversion Up-sell 108

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy? SEO planning is no doubt important, but planning does not create a strategy. What does better mean?

Strategize 117

Strategize Niche Angle UX 117

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)?

B2B 130

B2B Manufacturing Technology Technology 130

Search Engine Land

MARCH 4, 2024

PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. Why we care. What Microsoft is saying.:

Campaign 123

Campaign Launch Networking Start-ups 123

Martech

MARCH 25, 2024

I spent an insane amount of time reassuring retailers that the sky was not falling and the email world wasn’t about to end just because their messages landed in the Promotions tab. But what did I hear? I don’t know what’s driving this resurgence of questions about the Primary tab. That’s it.

Promote 79

Promote Campaign Retail Conversion 79

SaaStr

OCTOBER 6, 2023

If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors. Stand Out by Being Concise and Easy to Understand Michael has done over 2000 YC interviews, and the one thing founders don’t understand is that if investors don’t know what your company does, they can’t fund you. “The

Pitch 96

Pitch Presentation Price Start-ups 96

Search Engine Land

FEBRUARY 6, 2024

The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms.

Represent 113

Represent Engineering Niche Service 113

Partners in Excellence

SEPTEMBER 22, 2023

What business problem is your customer solving? If it isn’t, you are wasting your and the customer time. If I pose this question to sellers, the responses I get are usually about what their products do. But then, we have to first know what types of organizations have these problems?

Customers 107

Customers Territory Manufacturing Finance 107

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. So I’ve compiled this guide as a handy way to check your program to see if you’re following best practices. For example, under U.S.

Cross-sell 133

Cross-sell Retail B2C Strategize 133

Martech

OCTOBER 13, 2023

Are you in danger of losing your voice and jeopardizing your client engagement online? And listening to the most important computer in marketing today — the one between your ears. We can use AI-driven chatbots to streamline customer service and online sales. Develop your buyer personas. Are you being honest?

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Your audience isn’t naive to those connections. Your audience relies on them.

Objectives and Key Results 116

Objectives and Key Results Cold Call Cross-sell Engineering 116

Partners in Excellence

JUNE 16, 2023

Over the past week or so, I’ve been writing a lot about our commitment to the status quo. I’ve written about how we are trapped in “business as usual.” ” I’ve gotten some questions, “Dave, how do we change, what should we do? What if we fail?”

Conversion 98

Conversion Follow-up Prospecting Start-ups 98

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. On-site SEO : The optimization of your content and HTML. But need it to make sure search engines can read your content and explore your site.

UX 136

UX Click Through Rate Engineering Service 136

SaaStr

MAY 8, 2024

Q: There’s a lot of chatter about the overall buying environment changing because there is no more zero interest. What metrics should we expect in this environment? For folks on social who complain about how hard the market is, most of them aren’t hireable. How Does That Impact Sales and Marketing? How do you budget this?

Quota 91

Quota GTM Price Finance 91

Salesforce

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Still, you can take steps today to make sure you’re being open about how your company is using AI. But you don’t need to wait for a mandate to implement transparency protocols of your own. It helps to follow a framework.

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Search Engine Land

APRIL 9, 2024

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve. Never use AI to replicate copyrighted content.

CTR 111

CTR Campaign Strategize Gaming 111

Sales Pop!

DECEMBER 15, 2023

For selling typifies the time-worn phrase, “What have you done for me lately?”. In many ways in sales, that means “What does your January look like?”. So, what about Teddy Roosevelt, the 26 th president of The United States and a man who left us with a ton of iconic quotes? Think about it.

Manufacturing 59

Manufacturing Clients Strategize Prospecting 59

Search Engine Land

JANUARY 12, 2024

The effectiveness of these methods can vary due to changes in laws, search engine policies and your specific situation. They clarify what type of content is allowed or prohibited on their website. based websites hosting UGC can decide what will or will not be removed from their website. Identification numbers (e.g., See terms.

Legal 118

Legal Negotiate Government Contact 118

Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. What is information satisfaction? a search engine).

Engineering 97

Engineering Clients Follow-up User Experience 97

Martech

JUNE 16, 2023

One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Much of what I write about is an amalgamation of all of those learnings, thoughts, discussions and experiences which have turned into deliverables for our clients. I took his statement to mean that this is what they are doing.

Growth 125

Growth Clients Technology Technology 125

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. To build and retain your client’s trust, it’s time to take cybersecurity seriously. Businesses, including those in healthcare, collect all kinds of data.

Trust 108

Trust Customers Healthcare Government 108

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. What does that research look like? What is business casual?” “How

Retail 112

Retail Trust Networking Presentation 112

Partners in Excellence

OCTOBER 3, 2023

.” It’s related to much of what I’ve written about Inciting Customers To Change. Too often, sellers catch customers who are very late in their buying cycle. They have let their fingers do the walking through Google, found your site and expressed interest. And this is really what they care about!

Sell 120

Sell Up-sell Start-ups Customers 120