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How to manage SEO campaigns during economic downturns

Search Engine Land

prior to 2020. But when defending our retainer or contract renewal, businesses want to know how their SEO spend will tangibly impact the bottom line. Consumer confidence is a measure that gauges the optimism of households and how they feel about their financial stability at present and in the coming months. That’s great.

Campaign 108
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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 117
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Dear SaaStr: How Do VCs Verify a Startup’s Revenue?

SaaStr

And generally Series A on, the VCs and attorneys generally read your top contracts to see that they are “real”. At least, they did outside of the crazy times of late 2020 and 2021. Even in the earlier stages, founders sometimes claim pilots are real contracts, unsigned deals are signed, etc. Fraud is always possible.

Contract 121
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5 Interesting Learnings from Zscaler at $2.5 Billion in ARR

SaaStr

3,100 $100k+ Customers, Up From 973 in 2020. Still, it’s still very efficient, and far more so than 2020-2022. Not harvesting the present and the past. Typically Sign 3 Year Contracts, First Year Paid Upfront This isn’t uncommon in the enterprise, but it’s a very classical approach to software contracts.

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Redpoint: SaaS Companies Are Now Worth Less Than Their Historical Norms

SaaStr

Personally, I think it this contraction be less severe than either. You can view the whole presentation here but this slide was perhaps the most salient summary of where we are at today in SaaS: Just look at the chart above. When multiples are below the norm from 2017-2020 now, that’s bad. So much faster. Too bad IMHO.

Contract 111
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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

Role of Legal Translation in Contract Law In contract law, legal translation is indispensable, especially in international agreements. Accurate translations ensure that all parties have a clear understanding of the contract’s terms, preventing potential disputes and misunderstandings.

Legal 130
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How to start a real estate business in 2020?

Salesmate

With an entrepreneurial mindset, you decide to take a step toward the real-estate industry in 2020. . Here are a few tips for starting a real estate business in 2020: 1. The corporation is permitted to own property, have bank accounts, sue or be sued, and may enter contracts. The post How to start a real estate business in 2020?