Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Sports

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

Engineering

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely.

Launch

SaaStr

DECEMBER 10, 2024

The days of pure top-down enterprise sales are over when it comes to technical products. While CFOs have regained some control post-2020, one thing remains clear: if you don’t have buy-in from the technical developers and engineers actually using your product, you won’t get the deal done.

Engineering

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. . Email: Business email address Sign me up! Processing.

Retail

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

Price

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack.

Objectives and Key Results

Search Engine Land

JULY 25, 2024

prior to 2020. The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn.

Campaign

Martech

JANUARY 9, 2025

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! We care because it’s a reminder that loyalty forms a sometimes overlooked part of the customer experience. Why does SAP care? Processing.

Retail

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. of total revenue, down from a high of 11% in 2020 and 9.1% This is not a widespread move yet, but I see more companies taking their eyes off the ball, and I am concerned. We could see that email marketing was our saving grace.

Promote

SaaStr

JULY 26, 2025

The problems were clear: Poor churn rates among price-sensitive SMB customers Anemic expansion revenue with limited upsell opportunities Rigid pricing that didn’t scale with customer growth Single-product focus limiting expansion paths By their IPO filing in August 2014, HubSpot had improved to 88.6%

Price

Search Engine Land

JULY 8, 2024

May 27, 2020: Google Search Console adds Core Web Vitals report. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

CTR

Martech

AUGUST 5, 2024

This negative association diminishes brand value and makes consumers wary of the advertised products or services. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content.

User Experience

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. At this stage, startups face significant uncertainty.

Price

Martech

JUNE 6, 2025

AI-native tools : Post-2020 platforms like Clay and Zapier rethink core workflows with AI at the center. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production. Here’s what worked — and where there’s room to grow.

GTM

SaaStr

JUNE 22, 2025

Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024. of companies reporting flat or negative growth is still well below the 13% peak we saw in 2020.

B2B

Search Engine Land

AUGUST 12, 2024

Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. For single service or product-focused accounts, choose a part of the market where some fluctuation is acceptable. Ad platforms heavily promote them and don’t require as much manual intervention.

Objectives and Key Results

Martech

MAY 8, 2025

The company’s carefully crafted integration architecture had hardwired their 2020 organizational structure into the technology. One CMO did this by having sales, IT, customer service and product leaders get together for a two-day offsite. It happens all the time. Their only agenda?

Healthcare

Salesforce

JUNE 19, 2025

Holiday Shopping Prediction #1: Hyper-personalized product discovery is here. According to research by Salesforce, 5% of all shoppers now start their product search with AI chat assistants (like ChatGPT, Perplexity, Gemini, Meta AI, Grok, etc.). Because it gives them the best personalized product recommendations.

Retail

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, AI might suggest that a product discount will drive higher conversions. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Objectives and Key Results

Martech

MAY 7, 2025

More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. And yet, there is also balance.

B2C

SaaStr

JUNE 29, 2025

Pivoted Fast When Product-Market Fit Was a Mirage The Brutal Truth : “Everyone loves the idea, but everyone hates the product. No one wants to use our product for two weeks.” ” The Timing : Founded in early 2019, Series A in May 2020 (two months after pandemic lockdowns), $100M ARR by March 2022.

Cross-sell

Hubspot

NOVEMBER 19, 2024

However, trend analytics and forecasting can also be completed by sales and marketing teams, growth experts, and product development managers. Product Development You can use trends to develop products. Some trend forecasting should occur before starting a business or launching a new product or service. Seasonal trends.

CRM

Search Engine Land

JULY 17, 2024

The report analyzes the top articles about OpenAI and Scarlett Johansson, Microsoft’s vulnerability to hacks and the Netflix AI image controversy, Product-related reputational issues. Several brands have encountered reputation problems due to their products. Inform, motivate and inspire your employees, your most crucial stakeholders.

Drivers/motivators

Martech

JULY 17, 2025

B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. A 90-second montage with no product pitch. Capitalization rationale : Reusable content, sales assets and playbooks justify partial CapEx treatment, similar to internal-use software.

GTM

SaaStr

JULY 9, 2025

The AI Bet (2016-2020): Riding the Massive Wave Market Cap Journey: $50B → $323B Here’s where timing met preparation. Key Lesson : Success isn’t just about building great products—it’s about being ready when the market inflection point arrives. When the AI revolution exploded, NVIDIA was perfectly positioned.

Growth

SaaStr

MARCH 28, 2025

These should be companies that complement your product and share a similar customer base. Define the Types of Partnerships You Need Enterprise partner programs typically fall into three categories: Product Partners : These are integrations that make your product better. Hire a dedicated partnership manager from day one.

Drivers/motivators

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. Product managers and product owners While not strictly maestros, product roles overlap significantly. Product Managers ensure platform health, while Product Owners focus on delivering user value.

Process

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. What product messaging and positioning is driving audience interest? What publications should I use to test product positioning for a new go-to-market strategy? Almost everyone has.

Electricity

SaaStr

JULY 6, 2025

Figma has successfully expanded beyond its designer origins to become the collaborative workspace for entire product teams, validating their thesis that design is everyone’s job. Multi-Product Stickiness Is Real: 76% Use Multiple Products 76% of customers use at least two Figma products , demonstrating genuine platform effects.

Represent

Salesforce

JUNE 19, 2025

“StartUp” Website : StartUp Hosts : Alex Blumberg and Lisa Chow Although production concluded in 2020, nearly 100 episodes remain, offering a valuable guide for aspiring entrepreneurs. Hosted by Mike Gerholdt, it features real-world stories and advice from Salesforce admins, product managers, and community leaders.

Entertainment

SaaStr

AUGUST 2, 2025

Both companies went public within a year of each other (Asana in September 2020, Monday.com in June 2021), but their growth stories couldn’t be more different at scale. In the increasingly crowded work management software space, two platforms have emerged as clear category leaders: Asana and Monday.com.

Non-Profits

Martech

JULY 31, 2025

Then (2020): Marketing, sales and customer support sprinted in separate lanes. Product shipped features no one saw. Keep optimizing for clicks and forms and you’re cleaning windows no one’s looking through. Then → Now → Next How did we get here — and where are we headed next? The evolution of go-to-market motions tells the story.

GTM

SaaStr

MAY 22, 2025

2020-2021 was an era where we all had to work a bit less hard. Products were static, demand was insatiable. The Era of Slow SaaS Evolution is Dead SaaS and B2B software is experiencing an unprecedented transformation. From 2011 to 2023, the SaaS world was … predictable. They don’t actually want to be reskilled.

Growth

SaaStr

OCTOBER 16, 2024

Buyers are expecting much more from a product, and yes, AI is accelerating those expectations. In the world of B2B / SaaS, simply implementing AI won’t suffice; it must enhance the product significantly. AI has become core to products like Zendesk rather than an experiment, and it’s quickly becoming table stakes. #2:

B2B

SaaStr

JUNE 22, 2025

When COVID-19 decimated business travel in 2020, Navan could have become another casualty. The company has also been building strategic moats through innovative products like Navan Connect, which allows enterprises to keep existing banking relationships while accessing Navan’s expense management capabilities. volume $91.5B

B2B

Sales Hacker

JULY 1, 2025

Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine.

GTM