Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on.

Engineering

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. The technology didn’t change.

Healthcare

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. The average marketing budget is 7.7%

Promote

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

Campaign

Salesforce

OCTOBER 1, 2024

billion in 2017 to $8 billion in 2020. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. A few years before the pandemic, Halloween spending was down in the U.S. But last year, the National Retail Federation estimated the U.S. would spend a record $12.2 billion on candy.

Retail

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. billion global shoppers across more than 64 countries.

Retail

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle.

Price

Sales Hacker

FEBRUARY 7, 2025

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. Between 2014 and 2020, Zoom rapidly expanded its product portfolio, adding features like Zoom Rooms, Zoom Phone, and multiple add-on packages.

Price

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Aligning AI efforts with business outcomes ensures the technology drives meaningful impact rather than generating more confusion. The data explosion and its challenges The amount of data created globally is staggering. If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8

Objectives and Key Results

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design.

B2C

SaaStr

JULY 9, 2025

The AI Bet (2016-2020): Riding the Massive Wave Market Cap Journey: $50B → $323B Here’s where timing met preparation. Key Lesson: The best platforms don’t just serve one vertical—they create horizontal infrastructure that enables entirely new categories of applications.

Growth

SaaStr

JULY 19, 2025

Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% Revenue Growth : $289.2M (2019) → $400.3M (2020) IPO Valuation : $8.3 million in 2020, representing 38% year-over-year growth in the year before its IPO. Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% million in 2019 to $400.3

E-commerce

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Use AI for moderation : Invest in technology to enhance accuracy and reduce errors in content moderation.

Legal

Hubspot

NOVEMBER 19, 2024

Between 2011 and 2020, the trend for plant-based grew significantly. In 2020, the trend plateaued somewhat. In sportswear and fitness, this means staying on top of such movements as wellness, sustainability, and even technology in driving changes in people's approach toward fitness.”

CRM

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. Common job titles include Marketing Technology Analyst or Martech Strategist. While rarely titled Stack Optimizer , these responsibilities often fall to Marketing Technology Enablement Managers or similar roles.

Process

Salesforce

JUNE 19, 2025

“StartUp” Website : StartUp Hosts : Alex Blumberg and Lisa Chow Although production concluded in 2020, nearly 100 episodes remain, offering a valuable guide for aspiring entrepreneurs. This podcast gives you a look at how business owners really think. Back to top.)

Entertainment

Martech

APRIL 9, 2025

No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “But, based on what we’ve heard from CFOs, we may be in a 2020 situation, whereby the budget you started the year with may not be the one you end your year with.”

Retail

Search Engine Land

OCTOBER 1, 2024

Bonus You may want to use the PEST (political, economic, social, technological) model to identify major market factors that could contribute to these growth patterns. Google Trends search for “ebike” grew substantially after the pandemic started in 2020. But you can use Google Trends to help identify those as well.

Electricity

SaaStr

JUNE 22, 2025

When COVID-19 decimated business travel in 2020, Navan could have become another casualty. Recent successful IPOs have demonstrated renewed investor appetite for growth-stage technology companies. Technology sector IPOs have dominated recent headlines, and finance sector offerings have also found receptive audiences.

B2B

SaaStr

MAY 22, 2025

2020-2021 was an era where we all had to work a bit less hard. And it’s poison to your company’s future. Products were static, demand was insatiable.

Growth

Sales Hacker

MARCH 25, 2025

yeah, we’re, we’re, we’ve landed on the moon and it’s like, you know, businesses are getting real ROI and, you know, fundamentally transforming with this technology. I guess hindsight is 2020, but looking at apps and mobile, the pricing to me, at least just always kind of made sense. And mainly the moon now.

GTM

Highspot

APRIL 10, 2025

Sales enablement stands out by coordinating technology, sales and marketing alignment, and training into a cohesive strategy. As noted in the Journal of Personal Selling & Sales Management (2020) : “While some might suggest that many of the constituent elements of sales enablementi.e.

Objectives and Key Results

SaaStr

JUNE 29, 2025

This isn’t just a comeback story—it’s a masterclass in how enterprise software companies can reinvent themselves when new technological waves create fresh demand for their core capabilities. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021.

Growth

Martech

JUNE 5, 2025

Googles internal team was using technology like ChatGPT at the time, which they couldve released to the public far earlier. Why Goliaths lose and Davids win In early 2020, Skype was still a giant. Then 2020 hit, the world shut down, and suddenly everyone needed a simple, reliable way to work from home.

Strategic partnership

Sales Hacker

JULY 1, 2025

Austin Hughes: So way back when, so I joined RAMP back in 2020. You know, we had actually been practitioners in it before and I had built in the space and my co-founder Connor, Had well understood the technology that would actually power all of it.

GTM

Sales Hacker

FEBRUARY 11, 2025

Oh, so I think that was might’ve been September of 2020. Technology companies have X or Y or Z problem. I kind of say it all the time and obviously with [00:17:00] GTM being in our name, we see a lot of GTM technology tools that are starting out and many of them, uh, some of the feedback that we’ll give is like this.

GTM

SaaStr

JULY 1, 2025

What FAF Actually Looks Like in the Wild Capital Concentration Goes Extreme : OpenAI’s $40B raise in 2025 is larger than the top fundraises from 2018, 2019, 2020, 2021, 2022, 2023, and 2024 combined. Same APIs, same databases, same development cycles. Companies were scaling existing playbooks, not inventing new ones.

Non-Profits

Salesforce

MAY 15, 2025

in 2020 to 13.2% Forty-three percent of security leaders admit to feeling underprepared for the potential wave of rules and guidelines that may govern the development and deployment of AI technologies. Based on the findings in our report, that trend should continue.

Government

SaaStr

JULY 10, 2025

” The AI talent war will separate winners from losers more brutally than any previous technology cycle. ” Market dynamics now favor extreme concentration of success, making early leads nearly insurmountable.

Strategize

Martech

APRIL 17, 2025

“This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. That’s a healthy 14.9% year-over-year increase from 2023 and the most substantial gains since 2021. ” Email: Business email address Sign me up!

Growth

Highspot

JULY 15, 2025

You can rely on AI-powered technology to tailor outreach and guide next steps, as you move leads from discovery to closed-won. Technology buying behaviors are changing fast, and we see it every day. Like many other industries, many MedTech manufacturers and suppliers had limited remote selling infrastructure before 2020.

Healthcare

SaaStr

MARCH 18, 2025

To build a successful AI company in 2024 and beyond, you need: More substantial tech depth Proprietary technology advantages A clear path to production use cases Navigating the “False Indication of Interest” AI founders face a unique challenge: the “false indication of interest” phenomenon.

Growth

Martech

JULY 7, 2025

Tool : ChatGPT When IFamily Feud: Email Marketing Edition at Email Innovations World was a hit from when I first ran it in 2020. It surfaced themes like: Technology, budget, resources (Biggest challenge). Categorizing survey responses: From chaos to ‘Top 6 answers on the board!’ Not even close. It didn’t just group answers.

Proposal Writing

SaaStr

MAY 19, 2025

When I talk to founders who launched in 2020 or 2021, I hear the same anxiety: “Are we already legacy?” The re-founded startups of 2025 will be the early adopters who cross the chasm and bring these technologies to the mainstream. VCs especially are obsessed with AI-native startups. The market has fundamentally shifted.

Start-ups

Martech

APRIL 22, 2025

Truth 1: Tomorrow will break today’s perfect solution Think back to early 2020. million rebuilding their martech stack from scratch in 2020. That’s not just lost technology investment that’s real market share down the drain. How many partially implemented technologies already sit in your stack?

Healthcare

Salesforce

JULY 1, 2025

As companies contemplate building or implementing AI-powered technologies, what are user experience (UX) designers reading to meet this moment? The resulting list of titles reflects the collective challenges our field faces as teams grasp the evolving technology. Not all the books are recent.

UX