Understanding the Sales Force

MAY 23, 2025

Last week on LinkedIn, I reposted a link to an oldie but goodie – an article from 2017 where I showed that top salespeople were 2800% better at changing the conversation than the weakest salespeople. In fact, in 2021, I wrote an article about why we should blow up the BDR role. It doesnt appear so.

Appointment

Sales Hacker

JULY 1, 2025

Sophie Buonassisi: Super [00:03:00] excited to have you been actually looking forward to this conversation for a while. Now, when I actually meet somebody in a conversation. Or they’re in a conversation with somebody else at that point. Welcome, Austin. Austin Hughes: Thanks for having me, Sophie. For quite some time.

GTM

Sales Hacker

MAY 13, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. I’m really excited for this conversation. And I think what we’ve seen with technological shifts is that it’s always a huge changer of jobs. Thanks for having me.

GTM

Sales Hacker

JUNE 10, 2025

Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Just real strategies, candid conversations, and proven results.

GTM

SaaStr

JULY 1, 2025

This Isn’t 2021 “Fast” (That Was Just Demand) Remember 2021? But here’s the thing: 2021 wasn’t actually fast innovation. Even with that IPO-a-day pace, most 2021 IPOs were just riding the demand wave. We’ve gone from 17% median revenue growth in 2021 to just 9% today.

Non-Profits

SaaStr

JULY 10, 2025

” The AI talent war will separate winners from losers more brutally than any previous technology cycle. ” Market dynamics now favor extreme concentration of success, making early leads nearly insurmountable.

Strategize

Sales Hacker

JULY 8, 2025

12:03 – Sophie Buonassisi (Host) Yeah, only as high quality as that kind of lowest bar or pillar on the team, and you have that transparent conversation around 90 days, which I think is fantastic. And so I joined Salesforce in beginning of February 2021. We’re pulling in your conversation data.

GTM

SaaStr

JUNE 8, 2025

In a recent conversation between some of Silicon Valley’s most candid VCs, a fascinating picture emerged of an industry in transition—one where the old playbooks are breaking down and new realities are forcing uncomfortable reckonings. The conversation started with a provocative take from Chamath Palihapitiya: “TVPI is b t. .”

B2B

SaaStr

JULY 28, 2025

Cognigy’s best-in-class conversational AI fills a critical gap in their portfolio. The timing is crucial: Eurazeo led that Series C in June 2024 when Cognigy likely had around $25-30 million in ARR. Customer Validation : Cognigy serves over 1,000 brands including Mercedes-Benz, Nestlé, Lufthansa Group, and Bosch.

Territory

SaaStr

JULY 22, 2025

Revenue Velocity Canva, which is now valued at $40 billion, added $157 million in value daily since its prior funding in April 2021. They’re not just growing revenue—they’re building sustainable competitive moats.

Represent

Openview

SEPTEMBER 12, 2023

But stock market investors have changed their focus since the last busy round of companies going public from 2019 to 2021. The conversations in the boardroom have certainly shifted from growth at near all costs to efficient growth and profitable growth,” Holahan said. Snyk declined to comment. Follow him @ampressman.

Real Estate

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. CEOs making these hires consistently highlight that specialization has become a key priority since 2021. Why is this?

GTM

Hubspot

MARCH 21, 2025

As someone who loves exploring how technology reshapes industries, Ive noticed a pattern. Over the last decade, disruption often entails leveraging technology to reimagine entire industries, from customer experience to operational frameworks, making the word synonymous with scalable transformation rather than just market entry.

Manufacturing

Hubspot

JUNE 2, 2025

By 2021, that number had risen to eight tries. That means more call blitzes, more dials, more conversations. The core takeaway is that sales is evolving from blind interruption by bots (human or technology) to informed, context-rich connection. According to research from Zippia , it took an average of 3.68 I get the appeal.

Cold Call

Sales Pop!

JUNE 28, 2021

This technology itself won’t help much with automation. The biggest advantage you get when you connect the CRM and IP is the history of relations and records of conversations with the clients. Moving from active to passive sales lies in modern software technology. IP-telephony. Sales Tools: Let Your Employees Compete.

Niche

Smarter With Gartner

AUGUST 22, 2021

Download Now: 2020-2022 Emerging Technology Roadmap for Large Enterprises. NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years.

Technology

Sales Pop!

OCTOBER 18, 2021

Besides old age cold calling , companies are increasingly using new technology to win more deals. Its high-quality, secure video conferencing capabilities, the tool is an essential piece of technology for any sales team. That’s where calling your prospects becomes the best option to contact them and take the sales conversation ahead.

Prospecting

Heinz Marketing

NOVEMBER 9, 2021

Spurred by the events in 2020, buyer and seller conversations moved almost exclusively online. Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. 2021 Key Findings. COVID-19 accelerated Conversational Marketing adoption.

Conversion

Iannarino

JUNE 29, 2021

The critical shift in competitive strategy now tracks who can create the greatest value for the client during the sales conversation. In 2021, the new Holy Grail of competitive advantage is sales technology, especially automation. Do Good Work: Identify and describe the primary strategies you use to pursue deals.

Clients

Martech

SEPTEMBER 14, 2021

Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. Later this week we will post highlights from Brinker’s conversations at MarTech with several of the winning companies. 2021 Winners. Juniper Networks.

Networking

Iannarino

JULY 30, 2021

The Gist: Over time, our technologies have taught us to prefer asynchronous communication mediums. In fact, many older communication practices have been replaced by more efficient technologies , even though they are not nearly as effective as the mediums we’ve allowed them to replace. The Medium and Its Meaning.

Technology

Heinz Marketing

JANUARY 15, 2021

Email is a great way to start the conversation. These are potential buyers; use your research to fuel your first conversation. Because it should be a personalized conversation addressing the potential buyer’s pain points and needs. The post Sales Prospecting Techniques for 2021 appeared first on Heinz Marketing.

Technique

Sales Hacker

FEBRUARY 18, 2021

Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes. Note: We will add more conferences as companies announce their plans for 2021, be they virtual or in-person conferences. 9 sales conferences and events to attend in 2021. Unleash 2021. SaaStr Annual 2021. Unleash 2021.

Sales

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. But as a judge, Brinker is uniquely qualified in the marketing technology field. Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools.

Gambling

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Of those surveyed, 59% said expanding automation was a priority for 2021. Click here to download!

Technology

Sales Hacker

DECEMBER 30, 2020

Best Sales Statistics to Know in 2021. Still curious which sales trends will be on the rise in 2021? And with many companies planning to stay remote into 2021 (and some fully remote indefinitely), knowing how to navigate remote selling isn’t optional anymore. Short on time? Just looking for the highlight reels?

CRM

Iannarino

JANUARY 9, 2022

Less than half of salespeople reach their goals because their clients don't find the experience to be valuable enough to continue the sales conversation. The outcome of every sales conversation is to create the requisite value for the client. That medium does not allow a genuine conversation with the prospective client.

Negotiate

Martech

SEPTEMBER 20, 2021

The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers. The bikes have been in development for years and were recently made available to consumers in the spring of 2021. Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”.

Conversion

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Those technology numbers may not change all that soon. The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year.

Technology

Martech

JANUARY 13, 2022

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York. This reduces travel expenses. Holograms in live conferencing.

Technology

Sales Pop!

SEPTEMBER 30, 2021

According to The Unbounce Conversion Benchmark Report , the median conversion rate for SaaS businesses in 2021 falls at 3%, with top performers managing to secure rates as high as 20% and over. You see, most users don’t care about the technology behind SaaS solutions. Lead with a clear value proposition.

Product

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

A/B testing

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion

Salesforce

DECEMBER 15, 2021

The best podcasts of 2021 deal with the opportunities presented by this momentous shift in our lives. Values Create Value: A Conversation with Jon Fee and Frank Cooper. This series within The Marketing Cloudcast explores the intersection of technology and human connection in brand messaging. Listen now. Listen now. Listen now.

Technology

Gong.io

APRIL 7, 2021

We analyze sales conversations and deals using AI, then share the results to help you win more deals. TLDR: We analyzed more than 300k sales emails from B2B technology companies in North America to see what works and what doesn’t. Instead, your goal is to capture interest and spark a conversation. . Woops, make that a billion.

Negotiate

Sales Hacker

JANUARY 28, 2021

These are our best LinkedIn profile tips for 2021. If you can make it easy for recruiters to see how much people find value in your work, it’ll make it easier to get conversations started. End your message with a CTA to keep the conversation moving in the right direction. Make your content accessible to everyone.

Pitch

ClickFunnels

AUGUST 8, 2021

A wide variety of proven page templates have been optimized for conversions. The technological sophistication that allowed the company to achieve such blistering page loading speed also enabled them to introduce various innovative features such as: A super flexible page editor that offers unmatched creative freedom. Full Review.

Lead generation