SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down.

Strategize 109

Strategize Growth Niche Quota 109

SaaStr

MARCH 5, 2025

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team? What’s your unit economics reality?

Sell 77

Sell Negotiate Healthcare Drivers/motivators 77

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. billion cash acquisition deal in December 2021. Another example is HubSpot.

Growth 109

Growth E-commerce Profit margin Strategize 109

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Martech

JUNE 6, 2022

One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. . ATT appears to have hit mobile game advertisers particularly hard — 68% said mobile marketing was more difficult in 2021 (43% non-gaming). Biggest impact. Why we care.

Gaming 121

Gaming Follow-up Market share Growth 121

SaaStr

JANUARY 17, 2021

— Jason BeKind Lemkin (@jasonlk) January 17, 2021. E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. — Shafqat Islam (@shafqatislam) January 17, 2021.

Legal 145

Legal Growth Start-ups Up-sell 145

Sales Hacker

JANUARY 20, 2021

But more than 40% of early-stage ABMers are looking to account-based marketing as a lead gen strategy versus a business strategy that creates alignment across the organization and drives revenue growth with new and existing accounts. Feel free to jump ahead: What is account-based sales and marketing?

Objectives and Key Results 78

Objectives and Key Results Appointment Sales Campaign 78

Search Engine Land

APRIL 17, 2024

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% in 2021 and 42.2% In total, search accounted for $88.8 That figure represents a $4.4

Represent 104

Represent Growth Market share 104

SaaStr

SEPTEMBER 1, 2023

The last SaaS leader to IPO was HashiCorp back in Dec 2021. After that, the public markets began a precipitous decline — leading to an almost 2 year pause in SaaS IPO. Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share.

Retail 113

Retail Market share B2B Campaign 113

SaaStr

MAY 3, 2024

SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count. In 2021, all that mattered was growth.

E-commerce 120

E-commerce Profit margin Growth Start-ups 120

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. It doesn’t work.

Growth 122

Growth Quota Niche Finance 122

SaaStr

JULY 29, 2021

SalesLoft, the First Ecosystem Partner of SaaStr Annual 2021 Conference . SAN FRANCISCO, CA – June 22nd, 2021 – SaaStr Annual , the world’s largest non-vendor B2B software conference, is proud to announce that SalesLoft will be joining the conference this year as a partner exhibiting the first ecosystem in the conference’s history.

Promote 109

Promote Government Contract B2B 109

Salesforce

APRIL 28, 2022

This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. The two-year online sales growth rate reached 65% globally in the quarter. Mobile sales data shows room for growth.

Retail 98

Retail Cross-sell Sales Growth 98

SaaStr

DECEMBER 29, 2022

Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%. Everyone lowered the hiring bar a bit in the 2021 Boom. At least take market share. Toast says restaurants aren’t slowing down.

E-commerce 116

E-commerce Healthcare Promote Launch 116

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Martech

FEBRUARY 7, 2024

This is especially true in the finance industry, where establishing trust with genuinely helpful content is crucial in today’s competitive market. Consumer trust in financial institutions has fallen nearly 30% since 2021. Reception marketing powers the strategy behind WalletHub and Bankrate.

UX 119

UX Trust Education Repeat business 119

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. Founded in 2012, Figma was valued at $10 billion in its last funding round in 2021. A word of caution when thinking about profitability: growth is still essential.

Construction 104

Construction Niche Growth Meeting 104

Search Engine Land

MARCH 9, 2023

Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW 2013: Also, SEO isn’t bull and the biggest challenges in search were the knowledge graph, speech recognition and natural language. 2010: A short but well-done video on how much Google knows about us, possibly implying that Google owns its users.

E-commerce 87

E-commerce Territory Engineering Networking 87

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

APRIL 6, 2023

One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers. The growth of technology has meant that customers seek a more personal experience, and there are many excellent ways to achieve this.

Engineering 104

Engineering Legal Launch Referrals 104

ClickFunnels

JUNE 24, 2021

Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. And it pays to be organized! Salesforce.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Search Engine Land

MARCH 10, 2023

Google Search Console rich results report updated 2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data. Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Sales Strategize 64

Hubspot

APRIL 21, 2021

When a company scales and begins to achieve exponential growth, the challenge of keeping pace with customer expectations grows exponentially, too. When a company is in startup mode, it will usually keep up with the growth of its customer base by increasing investments in staff. There are three key reasons why: 1. More tools to manage.

Customers 101

Customers Launch Start-ups Growth 101

Hubspot

AUGUST 22, 2022

Sales Rep Performance in 2021 vs. 2022. Let’s start by taking a look at how the sales field has changed from 2021 to 2022, and dive into the biggest sales trends of the year. Goal 4: Winning More Market Share. Another top goal among sales professionals is winning more market share. The Top Sales Goals.

Cross-sell 69

Cross-sell B2C Sales CRM 69

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. 2021: How are local service ads impacting Google Ads accounts?

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Gambling 84

Gambling Launch Engineering Campaign 84

Hubspot

AUGUST 24, 2020

More people are buying online than ever before, and industries that have traditionally struggled to break into ecommerce are seeing unprecedented growth. Most companies do not have the resources to fight for a market share in numerous different spaces. The writing on the wall is clear: ecommerce is the future.

Niche 100

Niche Entertainment Retail Gaming 100

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode.

Launch 79

Launch Legal Engineering Networking 79

Search Engine Land

FEBRUARY 9, 2023

Before 2021, nearly all advertising efforts were managed by Walmart, except for their stand-alone self-serve search ad unit, sponsored products. Walmart+ has seen consistent growth and now accounts for up to 25% of total ecommerce sales, according to a recent study by Consumer Intelligence Research Partners (CIRP).

Retail 80

Retail Networking Engineering Closing 80

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore].

Engineering 92

Engineering Launch Retail Networking 92

ConversionXL

JANUARY 18, 2022

Product marketers work across the whole organization to continually zero in on the best benefits for customers and build better products in an ever-changing market landscape. Where you focus product marketing will depend on the goals of the company at any given moment. Markets have probably changed since you first opened.

Product 110

Product GTM Construction Launch 110

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Also on this day.

Engineering 91

Engineering Non-Profits Electricity Networking 91

Salesforce

MAY 22, 2023

Skill up with an industry leader —Salesforce is the #1 CRM application , as noted by IDC’s 2022 worldwide revenue market share. Tap a thriving job market —Salesforce Platform Developers are in high demand ; in 2021, there were 52,300 job postings* in the U.S. alone and 165% job growth* in the last 5 years (U.S.

CRM 52

CRM Technology Technology Start-ups 52

Search Engine Land

SEPTEMBER 11, 2023

Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. Besides driving top-line growth, this may also be suitable for market share expansion or promoting a new product.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134