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Optimizely to acquire NetSpring, launches Personalization

Martech

The digital experience space continues to evolve and Optimizely shows confidence in reaching into its pocket for the first time since the acquisitions of content management platform Welcome and CDP Zaius in 2021. Processing. The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech.

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Kyvio Review For 2021 – Pros & Cons, Features And Pricing

ClickFunnels

The post Kyvio Review For 2021 – Pros & Cons, Features And Pricing appeared first on ClickFunnels. It was soft-launched in October 2016 as Instasuite, opened to the public in April 2017, and rebranded to Kivyo in December 2017. Today we are going to take a look at its: Features. Integrations. Continue reading…. What is Kyvio?

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Salesforce unveils integrated ecommerce storefronts

Martech

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Processing. That genie is out of the bottle. A closer look.

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Creating A Sales Prospecting Process That Works

ClickFunnels

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. How to create a sales prospecting process that works? How To Create a Sales Prospecting Process That Works Go Beyond Sales Prospecting: The Value Ladder Sales Funnel Want Russell To Teach You How To Build Your First Sales Funnel? Salesforce.

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41% of brands using AI for video, up from 18% last year

Martech

The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production. Processing. Email: Business email address Sign me up!

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How brands are handling the lack of transparency in major ad platforms

Martech

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Amazon’s Performance+, launched in 2024 , is following a similar path. Processing. Advertisers have limited control over where ads appear.

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Why you should turn off optimized targeting in GDN today

Search Engine Land

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. Processing. Let’s look at an example When a client wanted to run display campaigns to expand their reach, we launched them with optimized targeting turned on to test the feature. Business email address Sign me up!

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