SaaStr

JUNE 20, 2025

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2. growth rate vs. SaaS’s 18.4%

Government 113

Government Legal Engineering Growth 113

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%). Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 133

GTM Market share Growth Technology 133

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Martech

OCTOBER 3, 2023

It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible.

Manufacturing 120

Manufacturing Finance Strategize Start-ups 120

Search Engine Land

APRIL 8, 2024

As of 2022, HubSpot holds a mere 4.9% market share in the CRM space, according to technology researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. HubSpot advantage.

Customer Relationship Management 99

Customer Relationship Management CRM Relationship Management Engineering 99

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. According to the Salesforce Shopping Index, global same-site sales were down 3% year-over-year (YoY) in the first quarter of 2022. The answer is complicated.

Retail 98

Retail Cross-sell Sales Growth 98

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024.

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Cookies enable marketers to tag specific users and collect third-party data on the sites that they visit.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

NOVEMBER 17, 2022

Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: . In 2022, mobile makes up 49% and desktop makes up 46% (total visitor growth increased by 504%). Get the daily newsletter search marketers rely on. Performance.

CTR 98

CTR Campaign Engineering Contract 98

Search Engine Land

FEBRUARY 15, 2023

The new Bing will be rolling it out to “millions of people” over the next couple of weeks, according to a tweet from Microsoft’s Corporate Vice President & Consumer Chief Marketing Officer Yusuf Mehdi. Today is 2022.” We’re slowly scaling people off the waitlist daily. Trust me on this one.”

Presentation 86

Presentation Launch Trust Engineering 86

Search Engine Land

JANUARY 10, 2023

Get the daily newsletter search marketers rely on. Processing…Please wait. This debate originated well before 2022. Part of that process is providing the algorithm with business-specific guardrails that it should operate between – and toward. ” /> ” /> ” /> ” /> ” /> ” />.

Sports 109

Sports Campaign Gaming Engineering 109

Search Engine Land

DECEMBER 28, 2023

In fact, it took two months for the tool to finally stop processing data. Still, marketers were not happy. Despite repeated warnings from Google that the enforced migration was coming, only one in four marketers had fully adopted it in time, according to a Search Engine Land survey.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

AUGUST 8, 2023

Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn. Why we care.

Pipeline 79

Pipeline Growth Follow-up Trust 79

Search Engine Land

JANUARY 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. So as we get into the teeth of 2023, how should B2B marketers approach Performance Max? Get the daily newsletter search marketers rely on.

B2B 84

B2B Campaign CRM Conversion 84

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google? billion.

E-commerce 87

E-commerce Territory Engineering Networking 87

ConversionXL

JUNE 16, 2022

Marketing playbooks work the same. They map out a repeatable process to avoid chaos and confusion in your team and with customers. So, how can marketers align every department for a consistent customer experience? It also helps to align processes and keep teams accountable for performance. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JANUARY 6, 2023

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. 2022: After eight months on pause, AdSense publishers could once again create Related search style experiments. Report: Yahoo Search Share Up After Firefox Deal. Also on this day .

Sports 114

Sports Gambling Manufacturing Launch 114

Search Engine Land

NOVEMBER 23, 2022

Even in 2022, we see many more # seohorrorstories passed on Twitter and other social media than inspiring success stories. In the early years since its inception, Google performed pretty well by PageRank alone and grew its market share continuously. Get the daily newsletter search marketers rely on. Hidden text.

Gaming 102

Gaming Engineering Start-ups Technique 102

Search Engine Land

APRIL 6, 2023

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers.

Engineering 104

Engineering Legal Launch Referrals 104

Search Engine Land

FEBRUARY 7, 2023

In late 2022, Microsoft announced its ambitious goals for capturing a greater share of brand advertising budgets. This might be expected of a challenger brand that needs to work extra hard for market share, but it’s still a plus to work with folks who look for ways to achieve your goals and do what’s right for your clients.

Construction 84

Construction B2B Networking Engineering 84

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Get the daily newsletter search marketers rely on.

Campaign 100

Campaign Launch Trust Networking 100

Search Engine Land

JANUARY 2, 2023

2022: “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for deprecation. Get the daily newsletter search marketers rely on. Processing…Please wait. Also on this day.

Engineering 86

Engineering Promote Campaign Represent 86

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too.

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

JANUARY 25, 2023

Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads. But Google’s move seemed to catch some unrelated terms in the process.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

NOVEMBER 10, 2022

This represents about 18% of the total population of the United States as of the 2022 Census. This number is usually broken down into four distinct groups, with most groups sharing overlapping disabilities: Visual Impairments (around 12 million). ” Get the daily newsletter search marketers rely on.

Legal 96

Legal UX Represent Technology 96

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Report: Google Leads U.S.

Engineering 88

Engineering Campaign Launch Represent 88

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Hubspot

JUNE 26, 2024

This payment process doesn’t just apply to freelancers like me. Cash In 2022, 41% of US adults reported making only cashless purchases in a typical week, according to a study by Pew Research Center. Many businesses have also joined the cashless trend, and it’s forecasted that cash will only have an 8% market share by 2027.

E-commerce 73

E-commerce Up-sell Service Clients 73

ConversionXL

NOVEMBER 8, 2018

Voice shopping is projected to grow to $40 billion annually by 2022—a 20-fold increase. Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Salesforce

OCTOBER 19, 2023

According to the latest State of Sales report , only 28% of reps are expected to hit their quotas in 2022. Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service. This is not how you want your team to feel. But it’s where a lot of sellers are.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

SaaStr

JULY 29, 2022

Enough do over time that 60%, even at 200 million in revenue, 60% of Expensify’s customers came from these free users, even though originally they were essentially rogue usage outside of the current business processes. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later?

Price 107

Price Product Start-ups Niche 107

PandaDoc

SEPTEMBER 19, 2023

For example, the Vertical Market Software Market report by Future Market Insights shows that the global market size of the vertical market software will rise from $122.2 billion in 2022 to $402.4 Next, let’s explore how to implement sales verticals & niche marketing in your business.

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. June 2022: They integrated local elements by including local “In-Store Nearby” results. Get the newsletter search marketers rely on. Processing.

Retail 124

Retail E-commerce Price Engineering 124

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

MAY 13, 2025

And so every time we cranked up the monetization, we just watched our search share road, and that was the beginning of the Google monopoly where Yahoo went, from mid-teens market share to, I think what’s 1.5% I would say after 2022 was a really tough year for revenue leaders. today or something like that.

GTM 72

GTM Engineering Start-ups Growth 72

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business.

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

Hubspot

AUGUST 9, 2018

In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. The Marketing Job Market. Market Yourself.

Promote 101

Promote Non-Profits A/B testing Education 101