Martech

SEPTEMBER 9, 2024

This shift in focus from economic worries to measurement challenges and consumer insights indicates that the industry is moving from a defensive posture to one of strategic optimization and growth. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Retail 120

Retail Strategize Follow-up Growth 120

Martech

JULY 24, 2024

Ahead of and during last year’s 2023 Women’s World Cup in Australia & New Zealand, which drew record attendance for a women’s sporting event, Tracksuit…collected data from 4,000 Australian consumers to gauge their sentiment on the event,” said Connor Archbold, Tracksuit’s founder and co-CEO. The only problem is Nike isn’t a sponsor.

Sports 120

Sports Gambling Entertainment Hospitality 120

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution.

Territory 118

Territory Transportation Electricity Government 118

Salesforce

OCTOBER 1, 2024

In 2023, NRF predicted consumers would spend $700 million on costumes for their pets. In 2023, 77% of people celebrating Halloween planned to buy decorations. Here are some ways you can turn Halloween from a fright night into a tricked-out treat of a season. Halloween decorations are becoming more elaborate every year.

Retail 105

Retail Promote Sales Follow-up 105

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Sandbox SEO’s critique raised concerns about the study’s findings and noted the overlap between GEO and traditional SEO practices, challenging the uniqueness of GEO ( Sandbox SEO, 2023 ).

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 17, 2024

Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively.

GTM 103

GTM Product Drivers/motivators Strategize 103

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. With further attention and targeted training, this frees up both resources for more strategic campaign planning. Are agents just re-packaged versions of automation?

Construction 122

Construction CRM Contact Follow-up 122

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. Yet it lacks the strategic foresight and emotional resonance required for effective marketing. It will be the Position-less Marketer who embodies this shift, blending technical prowess with strategic vision, creativity, and empathy.

Campaign 124

Campaign Strategize Technology Technology 124

Martech

AUGUST 8, 2024

average above target in 2023. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Marketers are already interacting with the deft and care of a personal shopper.

Retail 119

Retail Campaign Follow-up Strategize 119

Martech

SEPTEMBER 24, 2024

Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7%

Promote 129

Promote Represent Technology Technology 129

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. It should be a strategic asset directly tied to your business objectives. Bureau of Labor Statistics. Would you like to tap into this revenue? Progress is progress, no matter how small. Start by pinpointing your top priorities.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. In 2023 alone, generative AI startups raised $21.8 Some vendors will adapt to this challenge, while others will fall behind.

Government 114

Government Technology Technology B2C 114

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Use Free Strategically : Free users aren’t just potential paying customers – they’re your map to enterprise sales. Here’s what you need to know about their path to scale. did the opposite.

Meeting 95

Meeting Price Strategize Growth 95

SaaStr

JUNE 24, 2025

Top quartile YoY ARR growth rates have remained essentially flat across most segments since 2023. ” These companies saw their top quartile growth rates jump from 78% in 2023 H1 to 93% in 2025 YTD—the only segment showing meaningful improvement. But there’s one bright spot that should give mid-stage founders hope.

GTM 77

GTM B2B SQL Quota 77

Search Engine Land

OCTOBER 4, 2024

Evolution of AI search usage Murray outlined three stages in the adoption of AI search tools: Initial curiosity (2023): Users explored the capabilities of AI tools, testing their limits and discovering new opportunities. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Salesforce

AUGUST 29, 2024

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. It’s a strategic, purposeful part of your overall marketing strategy. Increasingly, B2B marketers are seeing social as a vital part of their strategy.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Hubspot

MARCH 13, 2025

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. There are a whole host of things to monitor along the way, from data to teams, in order to track progress and strategize accordingly. Why are revenue targets so hard to hit? Monitor and review.

Meeting 66

Meeting Pipeline Quota Sales 66

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. This acquisition builds on previous AI investments, including the 2023 purchase of Neeva, a generative AI search startup.

Government 77

Government Represent Strategize B2B 77

Hubspot

JANUARY 2, 2025

This likely explains why a 2023 study by Gartner found that generative artificial intelligence (GenAI) was the number one type of AI solution deployed in organizations. And exactly when does reliance turn into over-reliance?

Gaming 78

Gaming Technology Technology Campaign 78

SaaStr

JUNE 22, 2025

Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024. Yes, you read that right – a 5 percentage point decline year-over-year.

B2B 86

B2B Cross-sell Growth Up-sell 86

Martech

JULY 17, 2025

Fiduciary duty and GTM’s hidden value The 2023 Delaware fiduciary ruling redefined oversight: Boards and executives must now govern how value is created — not just whether a cost was approved. Because in a world where trust, loyalty and strategic influence drive growth — your GTM engine may be the company’s most valuable asset.

GTM 56

GTM B2C Finance Government 56

Highspot

JULY 7, 2025

Account-based selling is a strategic GTM approach that aligns sales and marketing teams around highly targeted, high-value accounts, enabling them to deliver hyper-personalized and consistent buying experiences across every interaction in their companies’ respective sales cycle. Did you know?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Martech

FEBRUARY 3, 2025

2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. For instance, Super Bowl LVII in 2023 had a record 123 million viewers, showcasing the event’s status as a major cultural phenomenon. million in 2005. Give it a try.

Entertainment 117

Entertainment Price Gaming Campaign 117

Search Engine Land

AUGUST 8, 2024

average above target in 2023. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Marketers are already interacting with the deft and care of a personal shopper.

Retail 89

Retail Campaign Follow-up Strategize 89

Salesforce

MAY 5, 2025

In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. They wanted a way to personalize each customer experience, track customer conversations, make data-driven decisions in real-time, and increase conversions without complicating internal processes.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Highspot

JULY 2, 2025

A 2023 Peaksales study found nearly half give up on a deal after one follow-up, even though most deals take five. This is where strategic enablement steps in—not as a department, but as a business capability, and true change agent. The cost of getting it wrong is already showing up in the data.

GTM 52

GTM Cross-sell Pitch Go To Market 52

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Consider this: humans today spend countless hours on routine physical tasksfrom sorting warehouse inventory, to folding hospital linens, to organizing stock rooms.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Strategic Planning Lastly, strategic planning is the backbone of any successful real estate business. Are real estate agents and realtors the same thing? Short answer: No.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Salesforce

JUNE 19, 2025

From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly. The brands that embrace AI as a strategic partner in customer engagement will be the ones that stand out, and win, this holiday season.

Retail 64

Retail Price Profit margin Promote 64

Search Engine Land

OCTOBER 2, 2024

In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Rather than marking up everything on the site, being strategic about which Schema to implement is key. While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details.

Clients 91

Clients CTR Conversion Closing 91

Highspot

JUNE 8, 2025

Unsurprisingly, 90% of marketing leaders say content marketing is more important in 2025 than it was in 2023, yet many still struggle to make it count. More than just a time-saver, it ensures your content is strategic, consistent, and that you can measure its performance. Content automation software is the solution.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. By comparison, 49,000 articles written about Boeing’s safety issues got 829,900 social media interactions from June 8, 2023, to June 7, 2024. That was more than a dozen a day.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52