Remove 2023 Remove Technology Remove User Experience
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What is generative engine optimization (GEO)?

Search Engine Land

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Either way, you can use this data to improve the user experience.

B2B 142
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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Marketers know you can’t have marketing technology without experimentation. And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. AI for improved experience and operational efficiencies. How will bots help marketers in the year to come?

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9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. Do the patents reflect Google’s actual practices?

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Salesforce summer 2023 release: The business executive’s guide

Martech

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. The post Salesforce summer 2023 release: The business executive’s guide appeared first on MarTech. The full Salesforce Summer ‘23 Release notes are here. Get MarTech! In your inbox.

CRM 115
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 116
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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

This trend has accelerated as business units gain influence over the technology they use, and are empowered to more quickly implement technology that serves their and their customer’s specific needs. What you should do More than ever, technology investments must drive specific business outcomes. trillion this year.