article thumbnail

How TikTok is transforming brand advertising

Martech

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion by 2026. With over 1.9 TikTok generated an estimated $16.1 Processing.

Campaign 128
article thumbnail

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Dig deeper: Is product-led growth a GTM silver bullet? Some were B2C, many were B2B.

GTM 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.

Territory 118
article thumbnail

AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

article thumbnail

We End the Year at All-Time Lows for SaaS Growth. A Buying Signal — Or The End of an Era?

SaaStr

But overall, overall … well SaaS and Cloud growth hit record lows per the BVP Cloud Index: As you can see, even though 2022 was a tough year in the public markets and for valuations, revenue growth still held up reasonably well. But the trend of slowing growth in 2023 wasn’t just a thing — it was an All Time Low.

Growth 140
article thumbnail

5 Interesting Learnings from Salesforce at $40 Billion in ARR

SaaStr

Perhaps most importantly, Salesforce has leaned deeply into AI … and while the usage is impressive, so far it hasn’t materially changed growth. But how about 2026+? Salesforce Growth: FY26 $40.9B (guidance) FY25 $37.9B And while 9% growth isn’t crazy, think about the scale for a moment. We’ll see.

Growth 81
article thumbnail

Why 2025 is the year for martech optimization, not expansion

Martech

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. It will be necessary to do the following. Data management is where technology investment makes sense in the coming year.