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Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.
The Path to $10B+ ARR Based on current trajectory, here’s how Anthropic likely reaches $10B+ ARR: Near-term (2025-2026) Expand enterprise seat-based subscriptions (currently 10-15% of revenue) Launch industry-specific solutions for finance, healthcare, legal International expansion through cloud partnerships Medium-term (2026-2027) Multi-modal (..)
billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. The number of smartphone users globally is forecast to hit 7.7 Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.
adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months. In 2023, 13 million U.S.
Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. There was a period in the twenty-teens when vendors like Oracle and Salesforce were essentially saying, to the businesses that could afford them, leave it all to us.
A Capgemini survey found 82% of large companies plan to implement agents by 2027, heralding a new way of working that demands a new technological approach. “Sometimes you need a big multipurpose LLM, but in many cases a specialized agent will be a much more efficient solution.” Business leaders clearly see the potential.
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.
trillion in 2024 to $8 trillion by 2027. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores.
Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. That’s in line with a new KPMG survey of C-suite execs showing that revenue generation is now the primary measure of AI success, ahead of improved decision-making and productivity.
Looking Ahead: The Deflection Timeline Based on support’s evolution, here’s the likely sales trajectory: 2024-2025 : AI handles inbound qualification and simple expansions (5-15% deflection) 2026-2027 : AI processes routine renewals and standard upsells (20-35% deflection) 2028-2030 : AI manages full transaction cycles for commodity sales (..)
Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape. The evolution of a new digital landscape can bring opportunities and challenges.
According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. They spent more money during this time than they did in the past. Brands across all industries are taking notice.
Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Even if, like me, you aren’t keen on using AI-based tools for the creative elements of your role, leverage them to build the processes in the background for your boring, repeatable tasks. mobile users use voice search every day.
The companies that commit to AI-first sales operations in 2025 will have an insurmountable 18-month head start by 2027. Bottom Line: The Revenue Leader’s Playbook The Window Is Closing Fast While you’ve been testing, your competitors are scaling.
The point is that as crazy as SaaS and Cloud seems today, Google itself says we’re on our way to $1T+ in Cloud revenue by 2026/2027, and that things will triple by then. So here’s the point: if you have something good in SaaS now — keep at it! Because we’ve never seen tailwinds like this before.
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.
Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.
Semrush predicts that as AI search grows (and traditional search declines) for websites over time, AI channels will drive similar amounts of economic value globally by the end of 2027 and potentially grow far beyond that in later years.
billion by 2027. However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion, It is projected to reach $10.35 Culture and language Culture. Every social media site has its distinct culture and jargon.
The 2026 Outlook: Accelerating Into Hypergrowth Both companies are projecting acceleration, not deceleration, in 2025 and into 2026: Oracle’s Ambitious Targets: 15% revenue growth for fiscal 2026 and 20% in fiscal 2027 More than $67 billion in fiscal 2026 revenue, compared with consensus of $65.18
Predicting $1B in ARR By 2027 The power of 120%+ NRR in a truly recurring revenue model means you have a lot of visibility. Spriklr sees $1B in ARR by 2027. Sprinklr has grown its $1m+ customers 28% over the past year. And a few other interesting leanings: #6. And it should get there — it’s just math. #7.
billion in 2027, growing at a CAGR of 21.44% for the duration of the forecast period, according to a market report from Globe Newswire. Having a strong online presence is valuable to most businesses nowadays, which is why having the perfect web design and web platform has become integral. Valued at USD 78.2
But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales.
Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.
Clari’s report, AI Adoption in Running Enterprise Revenue, found 63% of revenue leaders expect up to 75% of the revenue process to be automated by 2027. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari. What’s holding other back?
Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”
They’re targeting 20-22% operating margin by 2027 and 25% in the long term. HubSpot reached $100M in quarterly non-GAAP operating profit in Q1 2025 (a 41% CAGR since Q1 2019) and has $2.2B in cash with a 19% free cash flow margin.
Workiva has been slowly and steadily driving down the percent of revenue from services, and is working to get into the single digits by 2027. #8. So the question tends to be who does them — the vendor themselves, or an agency or partner? Sub-$100k deals just don’t move the needle at Workvia anymore.
What’s interesting to note is that mobile wallet payments surpassed cash as the third most common form of POS system payments, and they’re predicted to overcome debit card payments by 2027. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.
If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. RMN digital ad revenue (not just in search) is on course to rise from $31 billion in 2021 to $45 billion this year. Image source: eMarketer Why we care. growth in 2024, the forecast said.
Net net, there are a lot more SaaS and B2B IPOs coming in 2025-2027 than most folks realize. Just a partial list of SaaS leaders that will soon be looking to IPO … again: Zendesk Anaplan Smartsheet Squarespace Zuora Darktrace Instructure Alteryx Model N Avalara Coupa Qualtrics Just to name a few that went private in the past few years.
This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.
billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).
By 2027, we expect it to represent 51% of our store fleet. Its crucial for us to be able to easily absorb those acquisitions and spin up new websites as needed. When we initially acquired Shoe Station, it was a site that had no ecommerce presence. Thats a testament to a unified commerce platform thats extendable.
billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63
The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. So, why do such polarized opinions persist? It all comes down to strategy.
The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. If fact, many of our Two Comma Club members here at ClickFunnels (meaning they’ve generated more than $1 million in sales through their ClickFunnels account) are online course sellers!
Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027. For Rivian, its deep-pocketed support to expand its technology across more vehicles.
Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them.
billion by 2027. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. Growth in Live Video. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ). Grand View Research ).
Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. They can be easily built by defining jobs to be done with topics, giving each topic specific instructions, and creating and assigning intelligent actions to those guardrails. Back to top.
by 2027 to nurture more Korean-founded global unicorns, not just local ventures; Over 66% of South Korea VCs plan to invest more this year, focusing on areas like robotics, AI chips, and health tech; The tech sector in Korea is attracting more foreign money, with $18.8B of funds injected in 2023.
The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.
Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Help meet the needs of remote professionals with co-working spaces, laptop financing, or specialized employee benefits solutions. Build skills. Demand for tertiary education is booming but African universities can’t keep up.
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