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A Customer Who Beats You Up On Price, Will Beat You Up on Everything

The Sales Hunter

Are you willing to walk away from a customer who is persistently asking for a price discount? I cannot emphasize this enough: The customer who beats you up on price will beat you up on everything else. I hope so! Be cautious, though.

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How to survive (and learn from) email marketing mistakes

Martech

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. Everybody screws up, including the CEO, and it’s usually not the end of the world. A typo in the subject line.

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“But The Competitors’ Prices Are Less Than Ours….”

Partners in Excellence

My post, Games Sellers Play, Pricing/Discounting, generated a lot of interesting conversation and questions. One pervasive question was, “How do I compete against competitors whose price is less than ours?” You will always have competitors with differing features and functions than your products.

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11 Strategies to Level up Your Sales Game

Salesforce

Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. And that’s a very good thing for reps looking to beat quota. Use them to help you build your relationships, close more, and ultimately, beat your sales targets.

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What I Learned Selling My Company for $130M with Harry Glaser of Periscope Data and ModelBit

SaaStr

At a recent SaaStr Workshop Wednesday, he shared a behind-the-scenes look into what this process looks like and five key takeaways for other founders who are want an inside look the process. When you’re growing fast, everything can feel like it’s breaking constantly, and you’re hiring and rehiring people fast. Who does the acquiring?

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

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This day in search marketing history: January 25

Search Engine Land

Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked about how we feel about Googlebombs, and we have talked about them in the past. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure].