Remove A/B testing Remove Conversion Remove New York
article thumbnail

Bayesian vs Frequentist A/B Testing – What’s the Difference?

ConversionXL

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. conversion rate.

article thumbnail

5 Things Many Marketers Forget When Running A/B Tests

Hubspot

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

ConversionXL

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Statistics trap #3: Click rates and the conversion rate. Statistics trap #4: Fear of multivariate tests.

article thumbnail

6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Higher conversion rates One of the best ways to increase productivity and revenue is by improving your conversion rates. Spending time on leads that are more likely to close often means a higher conversion rate and more closed deals. That can increase the likelihood of a purchase.

Closing 98
article thumbnail

Salesforce’s AI CEO explains why this new AI wave is different

Martech

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon.

article thumbnail

What is Banner Blindness? How Can You Avoid It?

Hubspot

When visiting a new site, my goal would be to quickly scour the daily headlines as soon as the page loads, so I would instantly scroll past the banner portion of the site to do that. In this case, the banner information was an ad for The New York Times. Ads that aren't engaged with result in a loss of revenue and conversion.

article thumbnail

Sign-Up Forms: 14 Ways to Increase Conversions

ConversionXL

The best thing you can do to improve conversions is ( usually ) to get rid of as many fields as possible. In one study , an 11-field version of a contact form was replaced with a 4-field version, resulting in a 160% increase in the number of forms submitted and a 120% increase in conversion rate. Test your lead magnet.