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Frontline Growth: SaaS Companies Get About 20% of Their Revenue From Europe. The Best — Even More.

SaaStr

One thing we’ve talked a ton about at SaaStr since inception is the power of going global as early as you have customer pull in other geographies. ARR is material and enough to fund the hire and small office. 71% of SaaS companies put their first Europa/EMEA office in the U.K,: #3. The internet works everywhere.

Growth 114
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Ana Mourão: Spotlight on the expert

Martech

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. She is currently global customer CRM senior manager and CDP advisor. Q: The CDP, then, collects data about consumers rather than the businesses you’re selling to?

CRM 107
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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Image: DPAA Global. Image: DPAA Global. Brand data. Experiential culture. AR and out-of-home.

Campaign 122
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Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite

Martech

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “Now we’re focusing on the content piece of that.

Service 108
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Highspot Expands Global Footprint to Canada

Highspot

New office in Vancouver to bring world-class career opportunities, customer growth to vibrant Canadian technology hub . 18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced its expansion into Vancouver, British Columbia with its fifth international office. About Highspot.

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How to create winning B2B programmatic ad campaigns

Martech

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. So think about programmatic ad campaigns in those two buckets. It was also part of their global brand refresh.

Campaign 123
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Megan Michuda: Spotlight on the expert

Martech

Can you tell us more about that journey? It wasn’t something I thought about growing up. Once I got into that job and was invited to meetings with engineering teams, I was able to really quickly understand what they were talking about. Then you worked as a marketing specialist developing mobile apps.