Search Engine Land

OCTOBER 27, 2022

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. Eligible healthcare providers can apply starting today using the guidelines below, taken directly from the YouTube blog announcement.

Healthcare 95

Healthcare Product Hospitality Government 95

Search Engine Land

DECEMBER 4, 2023

Teachers figured out how to use large language models to teach complex topics to students. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. What’s next: OpenAI Dev Day Announcements At OpenAI’s DevDay on Nov. Built on OpenAI’s GPT-3.5

Objectives and Key Results 119

Objectives and Key Results Campaign Launch Strategize 119

Martech

MARCH 7, 2024

Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. The topic centered around cybersecurity for marketers, specifically protecting pay-per-click campaigns from bots. We’ve long known that bots are a nuisance on blogs, etc.,

Entertainment 104

Entertainment Presentation Contract Pitch 104

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. How would consumers react to seeing ten similar generative-text-created blogs on 10 similar websites? But managing client expectations remains critical.

Clients 140

Clients Objectives and Key Results Legal Engineering 140

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Pegasystems: Pega GenAI – a set of 20 generative AI-powered boosters to be integrated across Pega Infinity ‘23.

Technology 72

Technology Technology Launch Meeting 72

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. LaMDA was announced two years ago, at the 2021 Google I/O keynote, as Google’s next-generation language and conversation capabilities.

Launch 98

Launch Technology Technology User Experience 98

Search Engine Land

AUGUST 11, 2023

This individual has a website; his first blog post was published on Dec. Search engine coverage through the years Since we had data from 2003 and a prolific poster, we thought it would be interesting to look at the topic coverage that mentioned various engines in the titles of posts ( Figure 2 ). Years later, he reconsidered.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Search Engine Land

MARCH 10, 2023

The deal was first announced April 13, 2007. Google Now Targeting Italian & Spanish Link Spammers 2014: Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites. The EU began its investigation in November 2007. billion), according to the IAB.

Commission 94

Commission Objectives and Key Results SQL A/B testing 94

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. The biggest announcements during the Microsoft Ignite 2023 keynote were the enhancements to Copilot. This is just a sampling of the ways I use these tools. Customer AMA.

Campaign 104

Campaign Construction Launch Education 104

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. You can read the full HubSpot blog here , encapsulating the entire scope on how to effectively take value from the freemium model. Great article by Auren Hoffman on this topic below.

GTM 89

GTM X-functional Inside sales User Experience 89

Search Engine Land

APRIL 4, 2024

Are they related in terms of topic or focus? Not every page leads directly to a conversion – especially pages higher up the funnel, like blog posts, where users are just looking for information. Google announces many of its algorithm updates, but there are those that they don’t. URL : Which page(s) are losing traffic?

Referrals 125

Referrals CTR Territory Sports 125

Search Engine Land

JUNE 27, 2023

And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.” blogs, news sites). Google has blended video, news, images, maps and webpages since they announced universal search in 2007. Hey, I get it. Hey, this reorg is long overdue. So, what should you do next?

Referrals 93

Referrals Campaign Gaming Promote 93

Search Engine Land

MARCH 23, 2023

But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. Share some of the search suggestions Google returns when you type the topic into Google.com, or some People also ask questions or related searches. Most of the talk surrounding generative AI and SEO centers on content creation.

Real Estate 97

Real Estate Conversion Price Engineering 97

Search Engine Land

JANUARY 24, 2023

Also on this day Google kills FLoC, introduces Topics API as its next-gen targeting tech 2022: The Topics API would select topics of interest (based on the user’s browsing history), without involving external servers, and share those topics with participating sites. Some free SEO advice for his new blog.

A/B testing 129

A/B testing Engineering Price Territory 129

Salesforce

OCTOBER 27, 2021

Slack helps you to bring together the right people in one place around a shared goal, project, or initiative to create visibility and alignment across any topic. sales-team or #finance-team), invite all of your team members to join, and post important announcements, files, and updates to the channel. Schedule messages.

Promote 96

Promote Finance Meeting Conversion 96

ClickFunnels

JANUARY 30, 2022

Value Add (recent blog post link, relevant news article, another case study, etc). Blogging can help you attract organic search traffic from Google. However, you need to approach it the right way, otherwise, you may end up writing endless blog posts without any sales to show for it. Adam Enfroy launched his blog in January 2019.

Product 222

Product Sell Promote Launch 222

Hubspot

APRIL 23, 2020

In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after," Pete Davies, LinkedIn's head of Consumer Products wrote in a blog post. Adapt blog content to a Stories format.

Launch 99

Launch Networking Entertainment Follow-up 99

Martech

MARCH 6, 2023

Content creation: ChatGPT can generate human-like text on a variety of topics, which can be useful for content creation, such as writing articles or generating product descriptions. Question-answering: ChatGPT can provide answers to questions posed by users, such as providing information about a particular topic or field.

Legal 116

Legal Technology Technology Presentation 116

Search Engine Land

APRIL 20, 2023

That being said, every WordPress blog has its shortcomings. As a site auditor focusing exclusively on WordPress blogs, I can confidently say that focusing on specific technical aspects is one of the quickest and easiest ways to improve SEO, build traffic, and increase bottom-line RPMs. It's a topically confusing signal to Google.

Real Estate 114

Real Estate Engineering UX Networking 114

Search Engine Land

MARCH 17, 2023

ChatGPT announced the rollout of its API (GPT 3.5 If you want to make a longer article or if you're going to create a series of outlines on different topics, however, it can be a clunky experience. Turbo) on March 1. Having spent much time using ChatGPT, I’m also painfully aware of its limitations. model = "gpt-3.5-turbo")

Price 145

Price Follow-up Start-ups Engineering 145

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.

B2B 131

B2B Drivers/motivators Campaign B2C 131

Hubspot

APRIL 12, 2021

For a sales blog, for instance, you might need to write short, concise, straightforward sentences, since salespeople are often strapped for time and need answers immediately. As a content marketer, you're often tasked with creating content around unfamiliar or complex topics. Time Management & Organization Skills.

E-commerce 101

E-commerce Strategize Start-ups Prospecting 101

Martech

AUGUST 22, 2022

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. It shouldn’t be so easy that you can spin up a 1000 word article, not check it, not worry about it and then push it out to your blog.”. But what about content written by machines for people?

Legal 101

Legal Technique Technology Technology 101

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Blogs give copywriters a chance to dive deeper into topics in a way that isn't captured through emails, ads, or social media posts.

Contact 101

Contact Follow-up Service Closing 101

Hubspot

APRIL 20, 2020

And then, the sandwich returned a mere month later in a 30-second announcement. An announcement that, in true fast-food wars fashion, took a moment to jab at competitor, Chick-fil-A: Y’all…the sandwich is back Sunday, November 3rd. Without announcing an album, Taylor Swift will begin changing the entire look of her Instagram.

Campaign 98

Campaign Commission Entertainment Drivers/motivators 98

Search Engine Land

JANUARY 27, 2023

Google Updates Google Book Search After Apple iPad Launch 2010: Less than 24 hours after Apple announced the Apple iPad, Google announced improvements to the Google Books home page. Google Formally Introduces “Clickable Phone Numbers” In Mobile Search Ads 2010: It was a call for the price of a click on mobile handsets.

Government 122

Government Launch Real Estate Negotiate 122

Search Engine Land

FEBRUARY 19, 2023

Google did not announce this change, which had actually happened months earlier. No, Google Hasn’t Released Unannounced Penguin Updates 2013: A recent Google video might have suggested that Google was pushing Penguin Updates without announcing them, but Google said this wasn’t the case. million U.S. million more than Yahoo.

E-commerce 94

E-commerce Engineering B2B Campaign 94

Search Engine Land

FEBRUARY 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential.

Electricity 113

Electricity Angle Clients Campaign 113

Hubspot

OCTOBER 23, 2020

So, if your samplewebsite has a ‘Contact’ or ‘Announcements’ page, the URLs would change to reflect the information displayed on each page. The URLs for these pages would be www.samplewebsite.com/contact and www.samplewebsite.com/announcements , respectively. Why is a website taxonomy important? Image Source. Facet Taxonomy.

Engineering 96

Engineering Appointment Networking Price 96

Martech

NOVEMBER 30, 2021

Further, Google has announced they are bringing this update to desktop search results in the first quarter of 2022, presenting an opportunity to improve existing site performance while staying ahead of future updates. Link spam & guest blog posts. Are you removing bias and presenting both sides of a story?

E-commerce 106

E-commerce Objectives and Key Results Healthcare UX 106

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds.

Networking 94

Networking Launch Education Growth 94

Hubspot

MARCH 5, 2021

In late February, Google and Alphabet CEO Sundar Pichai announced that videos on the India-based Shorts player receive 3.5 When explaining why YouTube decided to launch Shorts, a blog post from the tech giant read, "Every month, 2 billion viewers come to YouTube to laugh, learn and connect. billion cumulative daily views.

Launch 101

Launch Niche Entertainment Government 101

Sales Hacker

SEPTEMBER 29, 2023

SEO is a hot topic with the advances of AI and its inevitable impact. Start-ups to watch: UserEvidence announces their $9M SeriesA this week, UserEvidence automates social proof for go-to-market teams and creates authentic customer stories at scale Pumped to see their rapid growth!

GTM 102

GTM Growth B2C Territory 102

Hubspot

JUNE 15, 2020

This year, it was announced that LinkedIn Live would also become available to business pages. To do this, brainstorm how-to topics that your audience is interested in. If you're struggling to come up with ideas, consider repurposing old content like blog posts or YouTube videos. Announce a New Product or Partnership.

Launch 69

Launch Represent Education Technology 69

Hubspot

MARCH 10, 2021

If your business can reach those users with informative, relevant answers to their questions (related to your own products or services), those readers will begin to see your brand as an authority on the topic. Conduct research to ensure your guide is the most comprehensive piece on the topic. Let's dive in. How to Make a How to Guide.

B2C 101

B2C Angle Start-ups B2B 101

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Networking 127

Networking Retail Click Through Rate Engineering 127

Hubspot

JULY 6, 2020

Although these emails are primarily for announcing deals or ways that your prospect can save money, you can still also use them for other promotions. For example, while prioritizing a sale, deal, or coupon code at the top of the email, you can also share news about a new product or blog posts at the bottom. blogs, videos, graphics).".

Promote 101

Promote Click Through Rate Contact Trust 101