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Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

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How to identify and rank for ‘hidden gems’ in SEO

Search Engine Land

This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand. First, what are hidden gems? The first and certainly most common is a blog.

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How to write a content marketing mission statement

Search Engine Land

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? Outlining your content marketing mission statement will give your content efforts a greater purpose. Needless to say, it’s really important to know how to create this special mission statement.

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How to make your ecommerce content more helpful

Search Engine Land

If you’re searching this, you have a commercial intent to buy, but you’re also asking for inspiration and to be told what’s good. If you’re searching this, you have a commercial intent to buy, but you’re also asking for inspiration and to be told what’s good. This is because not all users will be familiar with your brand.

UX 117
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Cold Email Copywriting: 10 Best Practices for 2022

Veloxy

What makes your email any different from the other 120? Again, what makes your email any different from the other 500+? If you read this blog post top to bottom, you’ll answer my questions with, “ My emails are hypnotic, that’s why! ” What is their current pain point or dream state ? Am I right? The subject line matters.

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Reassessing the role of links in SEO: What data tells us

Search Engine Land

Such statements from Google have been made in the past, prompting SEO professionals and businesses to reconsider their strategies. Such statements from Google have been made in the past, prompting SEO professionals and businesses to reconsider their strategies. What would the data show?

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Mastering content quality: The ultimate guide

Search Engine Land

Once you can identify what accurate and high-quality content should look like for your brand or the brands you serve, you can empower yourself or your content creators. Resolving any conflicting statements or arguments helps ensure that the information is reliable, strengthening your content’s overall credibility. Evoke emotion.