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MOps: Is you is or is you ain’t marketing?

Martech

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.

Promote 114
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Marketers push back on Google’s attempt to derail California privacy bill

Martech

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. An outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill. Dig deeper: U.S.

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How to conduct audience research for paid search

Search Engine Land

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. So, how do you create a successful video marketing campaign?

Technique 246
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How to Promote Your Local Business

Hubspot

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. In my example, perhaps the term "fitness instructor" is more popular than "personal trainer" in Southern California. Be involved in the community.

Promote 99
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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Legitimate promotions can never have consideration. Some of them good, some not so much. Before you start.

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Stop The Madness

Partners in Excellence

As we looked at campaigns, they focused my team on targeting the right people, segmenting, targeted messaging, relevance, and impact. They often want me to write about it, to interview executives, to promote them in some way. “French Wellness Guru [Name], introduces Hypnomagnetism to Southern California.”