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What Is Product-Led Sales? The Ultimate Guide

Salesforce

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

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Marketers push back on Google’s attempt to derail California privacy bill

Martech

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The other side In its email campaign, Google claims: California Governor Gavin Newsom vetoed similar legislation last year. Dig deeper: U.S.

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Dear SaaStr: Should I Move My Start-Up to SF Bay Area?

SaaStr

Whether it’s hiring a VP of Sales who’s scaled a team to $50M ARR or finding a product leader who’s built enterprise-grade solutions, the talent pool here is unparalleled. #2. This shortens feedback loops and helps you iterate faster on your product, go-to-market strategy, and more. #6. From California?

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Gong Makes The Latka Most Promising SaaS in California

Gong.io

We’re excited to share that Gong has made it to the Latka most promising SaaS in California. You’ve decided to use Gong across more of your go-to-market teams, including sales development, product, and marketing teams. Product Features To Look Out For. How We Ranked As Most Promising. – The Gong team.

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

Increased productivity The Small Business and Entrepreneurship Council (SBE) survey reports that 76% of small business owners say AI allows them to focus on high-value tasks, such as developing new products or services or creating targeted marketing campaigns, driving increased productivity.

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Newsom vetoes pioneering AI safety legislation

Martech

Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. That industry accounts for almost 20% of the state’s gross regional product. That industry accounts for almost 20% of the state’s gross regional product.

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A roadmap to martech stack maturity

Martech

These can include anything from PCI for credit card processing, CAN-SPAM for collecting contact information and privacy-related regulations like CCPA (California), GDPR (European Union), PIPL (China) and LGPD (Brazil). Productivity experts advise planning and scheduling such work. I argue that we also need to prioritize this work.

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