Remove Campaign Remove Electricity Remove Technology
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. This project aims to save $100 million in electricity costs in its first 10 years. And if the campaign is evergreen, there must be oversight as well.

Territory 121
article thumbnail

What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. High performers, on the other hand, are past that phase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

Should we consistently invest in PR or SEO instead of short-term campaigns? With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention. What product messaging and positioning is driving audience interest? How do I steal my competitor’s best placements with our unique positioning?

article thumbnail

Please Do Your Homework Before Contacting Me!

Partners in Excellence

Emails asking me if we are interested in learning the latest advancements in lean manufacturing technologies, and how we can leverage them in our factories–I suppose because I write about Lean Sales And Marketing, people must think I have factories that do lean manufacturing–though I struggle how they guess this.

Contact 117
article thumbnail

Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? Q: How is the world around customer value changing with new AI technology?

article thumbnail

5 ways AI is the future of SEO – and 5 ways SEOs still have job security

Search Engine Land

She agreed AI struggles with unique elements, such as brand messaging, product descriptions, and emerging technology. "I AI can help solve problems – but its true potential is TBD Energy company Schneider Electric uses AI for tasks like project management, keyword research, social media optimizations – but not content creation.

article thumbnail

9 Account-based Marketing Case Studies

ConversionXL

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. ABM campaigns are only as strong as a company’s support for the departments involved. iRidium invited top tier accounts to product demos.