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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. This creates a new list of high-potential prospects to use in campaigns. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI.

Territory 102
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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 117
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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

Closing 98
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Meta may remove ads on Facebook and Instagram for subscribers in Europe

Search Engine Land

However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times. Depending on user adoption, this could significantly affect brand reach and campaign performance. Why we care. Establish a level playing field for businesses.

Territory 132
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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. For example: in New York one must bond prizes valued above $5000. Before you start. Case studies.

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The New York Times Gives Us a Lesson in Community-Building

Hubspot

When you read an article on the New York Times, the experience doesn’t stop at the end of the article. Keep scrolling down, and you’ll find some of the most thoughtful comments that you’ll ever see on a news site. Since the publisher’s earliest days online, The New York Times has been well-known for its robust online community.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111